How Digital Twins Are Revolutionizing MedTech Sales & Service

Triveni Rajagopal is the co-Founder of Paralleworlds https://parallelworlds.ai an innovative AI powered Digital Twins platform for MedTech Large and Medium size Companies.
On this fascinating episode, we discuss how MedTech and Medical Device Companies can leverage Digital Twins Technology to enhance their end-customers experience from the pre-sales, sales and post-sales/servicing stage.
Digital twins let sales teams visually simulate and demonstrate how a device will function in a customer’s specific clinic/hospital/laboratories environment. This makes complex features easier to understand and builds confidence in the purchase decision.
By creating a digital twin of a hospital or clinic, reps can show how a MedTech product will fit into existing workflows, helping them position the product as a tailored solution rather than a generic tool.
Digital twins reduce the time needed for back-and-forth discussions by providing clear insights upfront (e.g., space utilization, energy needs, patient flow), helping decision-makers approve purchases faster.
Digital twins collect and simulate operational data, helping identify inefficiencies or upgrade needs—which sales teams can use to recommend timely upsells or service packages.
With real-time digital replicas of installed devices, service teams can remotely identify issues without needing to be on-site—cutting response times and improving first-time fix rates.
Digital twins make it easier to show rather than tell—visualizing what’s happening inside the machine or system builds transparency with healthcare providers and strengthens service relationships.
New service technicians can use digital twins for interactive training and simulations, reducing learning curves and enabling more consistent, high-quality service across teams.

We also talk about the product roadmap of Parallelworlds.ai and the many exciting innovations that will take the MedTech Industry by storm in 2025 and beyond. Please share your thoughts and comments and if you are a MedTech professionals and seek to speak to a specialist, please connect with Triveni Rajagopal:   / trivenirajagopal 

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