Amplifiz Podcast
Guillaume Villard - Founder and Host of Amplifiz Podcast is committed to help Pharma, MedTech, BioTech & Healthcare Leaders to be bold, more customer-centric and digitally enabled.
Join Amplifiz Community to learn from peers, contribute to our discussions and ultimately challenge the status-quo of the Industry! We are passionate about Leadership & Change Management, Customer Experience & MarTech, Sales & Marketing enablement, HCPs and Patients engagement, Digital innovations, scaling best practices & personal growth.
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Amplifiz Podcast
Veeva or Salesforce? We discuss Vendors Management, Digital transformation, MarTech & more with Danielle Bateman (Pharma Digital Leader)
My guest Danielle Bateman is a seasoned Digital Transformation Pharma Executive with a rich background in Tech and in the Navy. / danielle-bateman Danielle is an inspiring, yet humble & genuine people & Digital innovations leader.
On this episode, Danielle shares great insights on how to build strategic partnerships between Pharma and their Vendors/Partners eco-system, how to drive to shared outcomes, how to leverage value-based contracting.
We also talk about the decision that many Pharma, Life Sciences Companies have to make when it comes to staying on Veeva platform or considering migrating to alternative solutions like Salesforce environment for their CRM and beyond. This discussion is timely as Takeda recently announced migrating to Salesforce platform https://www.salesforce.com/news/press....
We also discuss Global to Local MarTech governance, how to build one globally coherent Tech stack and yet make it locally relevant to all markets - including emerging markets. We talked about Data protection, data governance, best practices to drive Digital adoption in Pharma and co-create solutions with your stakeholders and users.