Amplifiz Podcast
Guillaume Villard - Founder and Host of Amplifiz Podcast is committed to help Pharma, MedTech, BioTech & Healthcare Leaders to be bold, more customer-centric and digitally enabled.
Join Amplifiz Community to learn from peers, contribute to our discussions and ultimately challenge the status-quo of the Industry! We are passionate about Leadership & Change Management, Customer Experience & MarTech, Sales & Marketing enablement, HCPs and Patients engagement, Digital innovations, scaling best practices & personal growth.
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Amplifiz Podcast
Best Pro Tips on how to build Omnichannel Marketing Excellence in MedTech in 2025/2026!
We break down the concrete steps an innovative Omnichannel Marketing Director at BD (Becton Dickinson, a global leader in Medical Devices and Medical Technologies) and his Team took to build a first-in-class Omnichannel Marketing Excellence Operations engine providing value to HCPs (Healthcare Professionals) and impacting positively the topline of BD across 10 different Divisions/Business Units and 13 Regional Markets.
Nicolas Bargas (follow Nicolas LinkedIn page at https://www.linkedin.com/in/nicolasbargas/) has a track record in both Pharmaceuticals and MedTech in driving Digital Commercial innovations and enabling Organisations and teams to better deliver value and impact to Customers and Businesses.
On this podcast we discuss:
- Do’s & don’ts for Change Management, co-creating and aligning marketing and Sales professionals
- What operational success looks like internally in MedTech MNCs and how to prove impact
- Value vs. Channels: If your customer doesn't care about your "omnichannel" setup, what should you focus on instead?
- The New Differentiator: When AI makes perfect delivery table stakes, it's not the channel that makes you stand out—it's the story, the emotional connection, and the trust in your brand
AI & Your Team: To future-proof our roles, we need to be part of the group that disrupts, not the group being disrupted.
If you're a professional looking for tangible guidance on B2B Marketing in the MedTech or Life Science space, this Podcast is for you.
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