Counsel Brew

The Rainmaker Blend - Steve Fretzin

Shereen El Domeiri & Nicola Hobeiche Episode 33

In this episode of Counsel Brew, we sit down with Steve Fretzin—legal business coach, host of the Be That Lawyer podcast, author, entrepreneur, and recovering sweetened coffee drinker turned black coffee purist.

Steve opens up about his personal path from his childhood marked by adversity to building a career focused on helping lawyers step out of their comfort zones and build the kind of success that actually feels good. Beyond the coaching and podcasting, Steve is someone who values authenticity, believes deeply in the power of meaningful connection (and a good dad joke), and knows that transformation often starts with a single bold decision.

He shares not one, but two life-changing lightbulb moments: surviving a plane crash that shifted his entire perspective and working with a coach who called out the gaps in his game and helped him level up so profoundly, he knew he had to share that magic with others. That moment was the spark that launched his business and set him on a path to help lawyers do the same.

From caffeinated clarity to sweaty paddle tennis matches, Steve brews up plenty of insight as we talk about why consistency is the secret sauce, how business development doesn’t have to feel icky, and his dream of taking his podcast on the road.

🎧 Pour a cup and press play.

Find Steve Fretzin at:  https://www.linkedin.com/in/stevefretzin/

Grab a mug and tune into the Be That Lawyer podcast at fretzin.com

Order Steve’s book: BE THAT LAWYER: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice https://www.amazon.com/dp/B0F78HXJHT

Follow Be That Lawyer at  https://www.instagram.com/fretzinsteve/

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Explicit Rating is for the occasional use of colorful language.