Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Urban Outfitters
James and Jennifer order from Urban Outfitters and James falls apart.
Why Urban Outfitters? They are a sophisticated family of demographic-oriented businesses.
Research included these sources:
- URBN: https://www.urbn.com/home
- Wikipedia: https://en.wikipedia.org/wiki/Urban_Outfitters
- Financial Times: https://markets.ft.com/data/equities/tearsheet/profile?s=URBN:NSQ
- Global Data: https://www.globaldata.com/company-profile/urban-outfitters-inc/
- Salesforce Buys Krux for $700 Million: https://www.businessinsider.com/salesforce-buys-krux-for-700-million-2016-10
- Skimlinks is acquired by retail marketing platform Connexity: https://techcrunch.com/2020/05/28/a-12-year-journey-ends-as-skimlinks-is-acquired-by-retail-marketing-platform-connexity/
- Taboola Completes Acquisition of Connexity: https://connexity.com/taboola-closes-connexity-acquisition/
Sites Mentioned:
- UO MRKT: https://www.urbanoutfitters.com/uo-mrkt-faqs
- Rakuten - https://www.rakuten.com/: Cash Back, deals and shopping rewards on the world’s largest selection of products and services.
- Clarity by Microsoft - https://clarity.microsoft.com/: Clarity is a free tool that captures how people use your site. Setup is easy and you'll start getting data in minutes.
- Qualtrics - https://www.qualtrics.com/: Experience Management (XM) software.
- Krux (now Salesforce Data Cloud for Marketing) - https://www.salesforce.com/products/data-cloud-marketing/?mc=DMP: Activate your customer data with Data Cloud for Marketing.
- Skim Links - https://skimlinks.com/: Skimlinks affiliates product links from commerce content.
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com