Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Summer Fridays with Jeff Kaiden
James, Jennifer, and their guest Jeff Kaiden (Capacity, LLC) order Summer Fridays' hero product and then some.
Research included these sources:
- Summer Fridays: https://summerfridays.com/pages/about
- Today Show: https://www.today.com/video/how-summer-fridays-founders-went-from-online-to-in-stores-162786373733
- Pitchbook: https://pitchbook.com/profiles/company/267885-01#investors
- The Industry.Beauty: https://theindustry.beauty/the_directory/summer-fridays/
- Zoominfo: https://www.zoominfo.com/c/summer-fridays-llc/446220785
- CBInsights: https://www.cbinsights.com/company/summer-fridays
- Forbes: https://www.forbes.com/sites/oliviaperez/2022/04/22/the-best-entrepreneurial-lessons-from-summer-fridays-founders-marianna-hewitt-and-lauren-gores-ireland/?sh=506941152df5
Curated Technology List
- Attentive, https://www.attentive.com/ An AI marketing platform to create hyper-personalized SMS and email
- Zendesk, https://www.zendesk.com/ Customer experience solution
- Keras, https://keras.io/ Machine learning developer tool used as a recommendation model
- UserWay, https://userway.org/ Helping websites comply with ADA law and conform with WCAG guidelines
- Route, https://route.com/ Keeps tabs on deliveries
Appreciation to our special guest:
Jeff Kaiden, Founder & CEO of Capacity, LLC
Capacity, LLC: Fulfillment (retail, ecomm, international), plus kitting, assembly, and gift wrap.
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com