Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Taco Bell
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On this episode of Unboxing Ecommerce, James and Jennifer take an unconventional approach by combining lunch and logistics. With no guest, they order from Taco Bell to explore how this fast-food giant exemplifies top-tier operations and ecommerce practices. From their smooth online ordering experience to insights on Taco Bell's unique branding and efficient systems, they dig into what makes the brand a leader in the space—while also enjoying some guilty-pleasure menu items.
Taco Bell: www.tacobell.com
Research included these sources
- Taco Bell: www.tacobell.com/history
- Wikipedia: www.en.wikipedia.org/wiki/Taco_Bell
- YUM! Brands: www.yum.com/wps/portal/yumbrands/Yumbrands
- Taco Bell Foundation: www.tacobellfoundation.org
- Fast Company: www.fastcompany.com/91064275/taco-bell-most-innovative-companies-2024-2
Curated Technology List
- Fullstory: www.fullstory.com
- Next.js: www.nextjs.org
Other Sites mentioned
- The Onion’s satirical coverage of Taco Bell: www.theonion.com/taco-bells-five-ingredients-combined-in-totally-new-way-1819564909/
- Types of diffusion in Geography: www.en.wikipedia.org/wiki/Cultural_diffusion
- Ending Trademark on Taco Tuesday: www.bleacherreport.com/articles/10076948-lebron-james-joins-taco-bell-in-effort-to-end-taco-tuesday-trademark-registrations
- Retail co-location benefits: www.loopnet.com/learn/4-advantages-of-co-retailing/973314239
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com