Unboxing Ecommerce: Operations Behind Online Brands
In each episode, we order a product from the same brand, meticulously analyzing both the front and back end of placing an order. We then reverse engineer the storage, logistics, and packaging details to evaluate every step of its journey right to our doorsteps. And if we return a package, we'll dive into that process as well.
Welcome to Unboxing Ecommerce, the brainchild of two longtime friends and entrepreneurs, James Marks and Jennifer Yates. We met over 20 years ago while running our own brick-and-mortar businesses, and today, we're combining our expertise to dissect and understand the online shopping and shipping experience.
Join us for a comprehensive, 360-degree view of ecommerce. Whether you're an industry professional, an ecomm enthusiast, or just curious about what happens behind the scenes, we've got you covered.
Episodes drop every other Tuesday. Let's get to that box!
Unboxing Ecommerce: Operations Behind Online Brands
Brightland with Kevin Lawton
James and Jennifer are joined by Kevin Lawton, founder of The New Warehouse podcast and blog, which he launched in 2019 to bring awareness to the warehousing industry. With 13 years of experience in inventory control and operations management, Kevin has been involved in multiple new distribution center start-ups and is an adjunct professor at Rider University, teaching supply chain management.
Why Brightland?
Kevin discovered Brightland while touring a 3PL warehouse and was immediately drawn to its packaging design and branding. Seeing the products firsthand on the warehouse shelves sparked his interest in their visual appeal and packaging quality. This led him to explore the brand further, making it a natural choice for this episode’s unboxing.
Explore Brightland: www.brightland.co
Research Included These Sources
- Brightland: www.brightland.co/pages/about-brightland-olive-oil
- Entreprenista Podcast: www.entreprenista.com/podcast/redefining-the-food-industry-with-aishwarya-iyer
- New York Post: www.nypost.com/2021/09/14/brightland-olive-oils-review-why-theyre-worth-the-hype/
- Bristol Farms: www.bristolfarms.com/founders/mtf-aishwarya-iyer-brightland-olive-oil
- Food & Wine: www.foodandwine.com/brightland-duo-olive-oil-review-8757043
- Crunchbase: www.crunchbase.com/organization/brightland-3dd6
Curated Technology List
- Corso: www.corso.com
Other Sites Mentioned:
- Zingerman’s: www.zingermansdeli.com/events
Connect with Kevin Lawton
- Website: www.thenewwarehouse.com
- LinkedIn: www.linkedin.com/company/the-new-warehouse
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com