Dale Majors is an entrepreneur, adventurer, and outdoor industry expert. As the host, he dives into the world of outdoor retail, exploring what it takes to succeed within the outdoor industry. With years of experience in business and a passion for adventure, Dale shares insights from industry leaders, retailers, and innovators to help outdoor shop owners and brands thrive. Whether you're scaling an e-commerce store or running a local gear shop, this podcast delivers practical strategies, real-world stories, and insider knowledge to help you navigate the outdoor industry.