The Brand Herald
Welcome to The Brand Herald podcast: where leaders explore how great brands are built.Join Landon Wade, Owner of Goodson Clothing & Supply Co., as he interviews business leaders and marketing experts to learn about the successes and failures of building great brands.To connect with Landon or the Goodson team, visit: www.goodsonsupplyco.com.
The Brand Herald
Hidden Talent with Jasmine Proaño
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Landon Wade
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Season 4
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Episode 10
Jasmine Proaño, founder of Hidden Talent, joins this episode of The Brand Herald podcast. Jasmine talks about the shift from her corporate career during COVID-19 to launching her own agency.
We talk about how a company’s brand is built from the inside out, starting with a team that aligns with its culture and core values. Jasmine explains how recruiters serve as brand ambassadors and that hiring someone who doesn’t align with the company’s culture can harm the brand.
Lastly, we touch on consistent branding and how it is essential for long-term success. Jasmine shares how promotional products play a role in building relationships and advice for new entrepreneurs.
Enjoy!