The Brand Herald

Welcome to The Brand Herald podcast: where leaders explore how great brands are built.Join Landon Wade, Owner of Goodson Clothing & Supply Co., as he interviews business leaders and marketing experts to learn about the successes and failures of building great brands.To connect with Landon or the Goodson team, visit: www.goodsonsupplyco.com.

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The Brand Herald

Scott Bruzek w/ Bruzek IQ

October 27, 2025 • Landon Wade • Season 5 • Episode 10

This month on The Brand Herald, Landon sits down with Scott Bruzek, the mind behind Bruzek IQ. They dive into why traditional business strategies often falter and how Bruzek IQ helps leaders move past fear to turn uncertainty into opportunity.

Scott and Landon kick things off by exploring what it truly means for an organization to be resilient. Bruzek IQ doesn't deal in corporate platitudes; they’re in the business of measuring that resilience, offering a necessary gauge that many businesses are operating without. In a world where change is the only constant—or as Scott says, "Everything is a cycle"—he shares the mission of his firm: to help organizations stop merely surviving and start thriving by preparing for the inevitable future disruptions and focusing on business strategy.

Moving to the heart of the matter, Scott offers a dose of old-fashioned wisdom: "Business is about people." He reminds us that effective leadership isn't just about spreadsheets and market share; it requires a genuine commitment to emotional intelligence and human connection. He highlights how first impressions matter and why being authentically human in professional relationships isn’t a soft skill—it’s the cornerstone of credibility and successful branding. This is where you learn why leaders need to focus on cultivating strong, future-ready teams.

The conversation wraps up with Scott stressing that navigating the future requires continuous improvement and a strategic focus on leadership development. He challenges the notion that business success is purely transactional, arguing that building positive relationships ultimately enhances the bottom line. It’s a prime lesson in focusing on what truly matters, both professionally and personally, as he leaves us with a potent final thought on human relationships: "The world needs hope." Enjoy the episode!

Chapters:

00:00 Turning Uncertainty into Opportunity

00:00 Developing Tools for Business Readiness

00:16 Introduction to Scott Bruzek and Bruzek IQ

06:56 The Mission of Bruzek IQ

13:45 Understanding the Unique Approach of Bruzek IQ

19:55 Branding and Its Importance in Business

26:44 The Role of People in Business Success

33:26 Final Thoughts on Leadership and Relationships

Resources:

Scott Bruzek Linkedin

LinkedIn (Bruzek IQ)

https://bruzekiq.com/