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The Brand Herald
Welcome to The Brand Herald podcast: where leaders explore how great brands are built.Join Landon Wade, Owner of Goodson Clothing & Supply Co., as he interviews business leaders and marketing experts to learn about the successes and failures of building great brands.
To connect with Landon or the Goodson team, visit: www.goodsonsupplyco.com.
The Brand Herald
Bronson Cordle with Vsimple
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On this episode of The Brand Herald, Landon sits down with Bronson Cordle, Vice President of Marketing at Vsimple, to explore the real mechanics of marketing software platform in a B2B world. Bronson brings a rich agency background. He trades the agency grind for the chance to build something from the ground up.
Landon and Bronson talk about Vsimple's defining challenge, when your platform can automate nearly any business process for nearly any industry, how do you go to market without saying nothing to everyone?
Bronson walks us through the company's decision to lean into AI-powered features and a modular, verticalized approach, targeting commercial interiors, material handling, heavy equipment, and manufacturing niches where Vsimple already has proof, relationships, and traction.
From there, Landon and Bronson get into the nuance of brand-building versus performance marketing and why it's common to confuse the two. Bronson explains how keeping branded activities separate from customer targeted campaigns is how your marketing earns revenue and becomes the CFO's best friend. Trade shows, relational selling, and the hand-in-glove reality of marketing and sales alignment round out the tactical picture for a company whose complex sale demands a human touch that no digital ad can replicate.
The episode closes on a story that will stick with anyone who's ever bought 500 cheap notebooks thinking they saved the company money. Buddy, Vsimple's CEO, says if the logo goes on it, it has to be something people are proud to carry. It's a reminder that brand isn't just what you say, it's what you hand someone across a table. Bronson's parting advice is to try more things, measure what matters, and never put all your bets on one line item.
Chapters:
01:10: Bronson's background and what Christian education has to do with marketing
02:25: What pushed Bronson toward Vsimple
04:51: What you actually lose when you leave agency life
06:34: Vsimple overview and services
10:00: The horizontal platform problem
10:58: An AI features suite and the industries Vsimple targets
15:49: Brand vs. performance marketing
24:16: Trade shows, B2B relationships, and keeping a human touch
27:33: Why generating leads isn't enough if marketing isn't supporting every stage of the sales cycle
33:49: Bronson's one marketing tip
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