I run a training program called The MindShare Challenge. It’s an 8 week course, with 8 LIVE Webinars, 1hr/week, it also includes our daily LIVES in our private Facebook Group. Now, before we go live with the first session, we ask all participants to complete what we call “Your personal measuring stick”.
We ask them questions such as, how many deals have you done in the past 12 months, how long have you been in the business, what do you like doing most to get business, what do you hate doing to get business, what is the most effective thing you do to get business, and a bunch of other questions.
I share these answers in this Episode, and these answers provide us with valuable insights which help us A) craft an appropriate message throughout the course, and B) it allows us to share this information back to everyone as a group consensus, so they can evaluate themselves against what many others are doing out there. Are they in the same boat as everyone, are they doing more than everyone, are they facing similar or different issues than everyone. This is that eye opener for them.
Something to note here though, is that only 4% of respondents said that they like to give out "free value" and "host free seminars".
And I’ve asked many sales people if they prefer to be sitting behind a computer writing content all day, or if they would prefer to be out networking with people. I’m sure you can already guess that 99% of sales people always say they would prefer being out with people over sitting behind a screen.
Now all of these are the same people who continue to say they want to up their Social Media Game, they want to have a better online presence...
And to them I say - If you want to up your game, you need to be ready to spend time behind a screen, and you need to be ready to give out free value on a consistent basis.
Think about that. Google is a search engine. Why did they win the game? They created a culture that we all gravitated towards, and they give out the FREE value.
In this Episode, I'm talking about your need for Content Marketing, what kind of ROI you should expect from your efforts, I share with you the steps on HOW I started The MindShare PodCast, and I also quote my friend Chelsea Peitz with her tips on HOW to come up with content.
The MindShare PodCast is sponsored by KiTS Keep-in-Touch Systems, and is a founding Member of the Industry Syndicate Media Network.
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