Values-First Marketing
You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.
Values-First Marketing
How An Expensive Copywriter Makes You More Money (And Why It’s Worth Every Penny)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
As a high-level coach, you've poured your heart and soul into your business...but there comes a point when it's time to lay down the hustle.
This is where the idea of hiring a copywriter might cross your mind. But then the questions hit: "Isn't that expensive? Can't I just write my own copy?" The short answer is yes, you can write your own copy. But the real question is: should you?
In this episode, we explore the top five reasons why an expensive copywriter actually makes you more money, and why it’s worth every penny to justify that investment and free you to focus on what matters most: coaching and building your business—and your legacy.
- 00:01:31 Boost conversions and increase ROI
- 00:02:09 The secret weapon of top coaches
- 00:03:31 Don't sound like all the other coaches out there!
- 00:05:09 Stop sabotaging your success
- 00:05:58 Avoid costly copywriting mistakes and focus on long-term growth
- 00:07:48 Why you should never hire a cheap copywriter
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
- Download the Services Guide
- Get my Starter Doc for your copy project when you book a Power Hour
Prefer to read this episode as a blog? It is published here www.megankachigan.com/how-an-expensive-copywriter-makes-you-more-money
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.