Values-First Marketing
You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.
Episodes
59 episodes
The Most Underrated Platform for Authentic Marketing Right Now
In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I’ve found a platform that feels like a breath of fresh air.Everything else in my marketing has gotten easier since leaning into this approach!I...
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Season 2
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Episode 59
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20:17
Try This PR Strategy For More Brand Visibility with Nicole Pearl
You know visibility is the next step. You’ve built the offer, you’ve got the track record… but something still holds you back and it sounds like: "Am I big enough?" "Why would anyone care what I have to say?" "Who...
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Season 2
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Episode 58
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23:22
What a Sales Page Copy Audit Reveals—And How to Fix Yours
What if the most powerful copy for your sales page is already hidden in your own words—you just haven’t seen it yet?In this episode of the Values-First Marketing Podcast, I’m taking you behind the scenes of a real sales page copy audit f...
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Season 2
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Episode 57
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29:47
Watch This Website Copy Audit — Then Apply It to Yours
Second-guessing your website messaging? Today's episode is a little bit different, because instead of me just teaching or doing a solo episode, I’m taking you directly behind the scenes of a real messaging audit. You...
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Season 2
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Episode 56
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26:50
Conversion Copywriting That Finally Made Her Offer Sell
I’ve you ever caught yourself thinking: “I know this offer helps people… so why aren’t they clicking ‘Buy’?” We are digging into what to do when you have the trust, the audience, the offer—and still no sales.If you’re a coach, s...
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Season 2
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Episode 55
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13:04
The Marketing Strategy That Keeps You in Your Zone of Genius
If you're a coach, service provider, or online business owner constantly asking: “Why isn’t my content converting?” — you’re in the right place. This episode shares five essential marketing shifts for those who are tired of the content...
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Season 2
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Episode 54
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26:59
Email Sequence Tips That Actually Work
If your email sequences looks good on paper but isn’t bringing in buyers……this episode is your roadmap to what’s off—and how to fix it fast.We’re walking through what’s changed in buyer psychology and how to make your evergreen em...
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Season 2
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Episode 53
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25:12
3 Shifts for Profitable Podcast Marketing with Beth Nydick
Most of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that disappears.Beth Nydick is here to flip that script.In this episode, she shares...
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Season 2
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Episode 52
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43:51
The Real Reason Your Conversion Copywriting Isn’t Working
If your conversion copy isn’t landing, it might not be the words. In this episode, I share what most strategies miss—and why I made the shift from copywriter to Fractional Marketing Partner (and why I still offer copywriting services). You’ll h...
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Season 2
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Episode 51
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14:02
The Marketing Strategy That Leaves Room for Rest and Revenue
What if the most profitable part of your marketing wasn’t another platform, funnel, or content sprint? Your marketing strategy should be built around your business and your capacity—one that leaves room for rest, creativity, and margin.
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Season 1
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Episode 50
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11:39
3 Secrets to Grow Your Brand Community with Kristina Bartold
You need friends who believe in your work. Because scaling doesn’t start with systems. It starts with conversations. Ones that build genuine, authentic community.You’ve likely heard things like, “Just show up consistently” or “Engage wit...
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Season 1
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Episode 49
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23:49
Build Fierce Brand Loyalty with Values-First Marketing
If “Buy now!” makes you cringe…Here’s how smart, successful entrepreneurs are ditching the hype and winning with integrity.Let’s be honest: most of us didn’t start our business to become a full-time marketer or salesperson. We s...
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Season 1
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Episode 48
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32:31
The Fastest Path To A 7-Figure Business with Megan Huber
Building a 7-figure business isn’t about doing more—it’s about doing the right things in the right order. Most entrepreneurs hit a wall because they’re solving the wrong problem. They’re hustling hard, launching new offers, tweaking their messa...
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Season 1
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Episode 47
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39:05
The 10-Minute Marketing Audit Every CEO Should Do Before Q2
This quarter is wrapping up. You’ve been juggling client work, big-picture strategy, and way too many last-minute marketing tweaks. You know marketing is crucial for growth, duh, but let’s be honest—when was the last time you actually ...
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Season 1
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Episode 46
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19:22
How Owning Her Brand Voice Doubled Revenue with Holly Haynes
Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most po...
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Season 1
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Episode 45
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31:42
Why You’re Doing Too Much Marketing (and What to Do Instead)
There are five signs you can market smarter, not harder—and they’re more freeing than you might expect. 🙌If you’ve been showing up everywhere—posting, launching, creating, engaging—but still not seeing the resu...
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Season 1
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Episode 44
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24:28
Get More Clients Through Relationship Selling With Nikki Rausch
Sales don’t have to feel pushy or uncomfortable. What if selling felt more like a natural conversation—one where both you and your potential client felt at ease? Our guest Nikki Rausch is sharing her Selling Staircase framework today so that yo...
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Season 1
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Episode 43
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29:28
Step Back From Marketing Without Losing Brand Voice or Audience Trust
Feeling like half of entrepreneurship is really just writing sales copy? You’re feeling the need to create content all the time. It’s a lot—and that is not what you signed up for.As much as you want to step back from marke...
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Season 1
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Episode 42
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15:19
Reinventing Yourself in Business with Tracy Matthews
Reinventing yourself is one of the most exciting and transformative things you can do. It’s about stepping into the next version of yourself, fueled by clarity, courage, and a vision bigger than anything you’ve imagined before.We’ve all ...
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Season 1
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Episode 41
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33:00
3 Fast Fixes for Underperforming Landing Pages (With Examples!)
Your landing page is live. You poured hours into crafting it, finding just the right words, and adding those beautiful visuals. But here you are, refreshing your analytics dashboard, and… crickets. Sound familiar?If your landing page isn...
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Season 1
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Episode 40
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18:43
Low-Content Books as Smart Marketing Tools with Rachel Harrison-Sund
Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it’s a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections wit...
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Season 1
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Episode 39
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25:23
3 Tips To Create Content Consistently Without Burnout
The pressure to show up consistently online can feel overwhelming as business owners, thought leaders, and entrepreneurs. And that never-ending hamster wheel of content creation? We’re over it. Because here’s the thing: trying to create content...
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Season 1
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Episode 38
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22:38
The One Product Launch KPI You Need With Sherry Ward
It’s time to rethink how you approach your product launch. There is ONE product launch KPI you truly need to succeed. It’s not about perfect systems or polished strategies. Instead, it’s about creating a solid foundation with deep, holistic pre...
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Season 1
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Episode 37
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20:20
The 4 Copywriting Trends To Stay Ahead in 2025
I’m giving you the inside scoop on what’s working with writing high-converting copy this year. If 2024 taught us anything, it’s that the world of online business is shifting fast—and it’s not slowing down anytime soon. From tighter wallets to s...
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29:23
Natural Energy Boosts For Better Focus with Allison Jordan
Whether you want more energy, better focus, or fewer mid-afternoon crashes, I know I’m not the only one thinking about how to improve my health and wellness, along with all of my other goals. No more running your business through the fatigue an...
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Season 1
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Episode 35
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36:05