Copywriting For Coaches
The Copywriting for Coaches Podcast is for the high-level coach with a loyal following, a true expert at your craft, and have achieved amazing results...But something's missing. Juggling team leadership, parenthood, and personal time - while managing your marketing - feels like a constant uphill battle. You crave a more sustainable approach to success – one that doesn't sacrifice your well-being. This podcast will support you in confidently copywriting without compromising your unique brand identity...so that you can stay energized as the visionary operating in your zone of genius.
Copywriting For Coaches
Why Your Money Story Is Holding You Back From Writing Copy That Sells with Katherine Pomerantz
Here’s why your copywriting might not be working, and spoiler alert: it’s not because of your writing skills. You don’t need to take another course or push through “writer’s block.” It goes way deeper than imposter syndrome stealing your confidence. The real culprit? It’s likely your money story.
That’s why today, we’re talking with Katherine Pomerantz, an actress-turned-accountant who’s fused her creative background with financial expertise to help business owners master the language of money. Her work has been featured in VICE Media, Discover Card, The Penny Hoarder, and the Stacking Benjamins Podcast. She’s here to share how to rewrite your money story to support the big goals you have for your business.
In this episode, we’re diving into what a money story is, how it holds you back, and—most importantly—how to rewrite it.
0:07:42 - What is a Money Story, and how does it shape your financial beliefs?0:11:57 - How your Money Story affects your copywriting and business success.
0:16:12 - The concept of a "Success Contract" and how it limits financial growth.
0:18:57 - How money blocks impact pricing, visibility, and confidence.
0:23:47 - Fight, flight, freeze, and fawn responses in business and copywriting.
0:28:07 - Using energetic work to break through financial and visibility barriers.
0:33:42 - Practical steps to rewrite your Money Story and set clear financial goals.
0:39:12 - Client example: Moving from fear of spending to smart investing.
0:43:52 - Importance of ROI and success metrics in financial growth.
0:46:27 - How money issues show up in copywriting and marketing.
➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/why-your-money-story-is-holding-you-back-from-writing-copy-that-sells-with-katherine-pomerantz
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