Copywriting For Coaches

The Copywriting Mindset to Crush Self-Doubt with Brian McCarthy

• Megan Kachigan, Brian McCarthy • Season 1 • Episode 33

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What if your copywriting felt fun, effortless, and true to who you are? That is what’s possible for you when you embrace the right copywriting mindset. But let’s be honest—it is easy for fear, stress, and perfectionism to creep in during the writing process. Which can be both frustrating and exhausting. That’s when we overthink every word, second-guess our instincts, and lose sight of what really matters.

In this episode, we’re getting to the root of the problem with mindset coach Brian McCarthy. He helps six-figure business owners release the subconscious fears holding them back. Brian’s take on the copywriting mindset will change how you approach your writing. Because doing this first accelerates all of the other pieces of the process. It’s not just about techniques or templates; it’s about connecting with yourself first. When you write from a place of authenticity and confidence, everything flows—your words, your business, your energy.

It’s time for you to finally write with joy and freedom. Let’s uncover the mindset that makes it possible.

0:03:01 - The importance of research in copywriting—and the important part of the process most of us miss.
0:05:32 - The challenges of articulating one's own identity and stories in copywriting.
0:07:29 - How deeper self-exploration can lead to more fulfilling and effective writing.
0:09:39 - The power of an outside perspective to cut through the noise and focus on what truly matters.
0:14:35 - How fear and lack of confidence in writing can lead to poor quality and longer editing times.
0:17:35 - The impact of mindset on writing quality and the importance of enjoying the process.
0:20:31 - Freedom from the inner critic and imposter syndrome.
0:23:00 - Practical tips for improving writing mindset
0:31:56 - A practical tool for improving mindset and reducing stress in business.

➡️ Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/copywriting-mindset-crush-self-doubt-brian-mccarthy

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Megan Loehr:

Welcome to the copywriting for coaches podcast. My name is Megan catchin, and I am obsessed with having your brand actually sound like you on the internet. We help you write all the things that you've been trying to articulate about your business but have never been able to put into copy. We're going to go deep to up level your business without adding more to your already full plate. We'll keep it simple and sustainable. Sound like a breath of relief. Let's dive in. What if your copywriting felt fun, effortless and true to who you are? That is what is possible for you when you embrace the right copywriting mindset. But let's be honest, it is easy and normal for fear, stress and perfectionism to creep in during that writing process, which can be both frustrating and exhausting. That is when we overthink every word, second guess our instincts, and lose sight of what really matters. In this episode, we are getting to the root of the problem with mindset coach Brian McCarthy, he helps six figure business owners release the subconscious fears holding them back, and his take on the copywriting mindset will change how you approach your writing and make it so much more efficient, because doing what he's going to share first, that is what accelerates all of the other pieces of the writing process. It's not just about techniques or templates. It's about connecting with yourself first, and when you write from this place of authenticity and confidence, everything else flows, your words, your business, your energy, all of that good stuff. So we're going to dive into the one piece of research you are likely overlooking. You're also going to learn how to recognize the fears and expectations that are weighing you down, and how to actually let them go. This mindset shift isn't just about better copy, though, that's part of it, for sure. It's also about building a business that you love, one that aligns with who you truly are, because it is time for you to finally write with joy and freedom all of the time. So let's uncover the mindset that makes that possible. Ryan McCarthy is with us today. He is a mindset coach for six figure online business owners and freelancers. He is the best at helping you release subconscious fears and beliefs that create unnecessary stress, pressure and busyness, so that you can have more time for your family, your health, enjoy your work again, build a business that you actually love and is really aligned with your deeper purpose. And so we're going to dive into the mindset stuff in just a little bit, but before we get there, I want to circle back, because something that my audience should know about you is that you, in your previous life, were a copywriter for some very big names, and now you're a mindset coach. And I am curious to hear what are the copywriting lessons that you are taking with you now in your transition from copywriter to mindset coach,

Unknown:

one that has been coming up a lot lately. So, you know, one of the biggest things you learn with copywriting is like, well, go do more research. Like, that's the biggest thing, yes. Like, go get to know your audience. Even better. Get More that's how you find, like, what's not being said and what are the little things that are really going to resonate with them, the kind of like unspoken fears and dreams and all that stuff. So, yeah, everyone, like copywriters know, like, Oh, you just got to do more upfront research. And what I've learned with seeing with mindset coaching is people in their business will do that level of research and understanding their customer, but they don't put that much level into understanding themselves, into understanding their own fears and desires and what's really keeping them stuck and their deeper purpose, and that's what gets so many entrepreneurs stuck in this cycle of like, just chasing and stress and overwhelm, and like just feeling like they just need to keep pushing harder, and it's always right around the corner, and like, the business that they used to love becomes this heavy, burdensome thing where it's not fun anymore and you're you feel like you can't take time off because you've you gotta keep working, and you're behind and you got more to do. And that's why so much of my coaching is just going deeper into themselves, and through that kind of organic exploration, a lot of this stuff just gets released, and they're able to enjoy themselves a lot more. So that's, yeah, that was like a copywriting lesson that just kind of struck me the other day, of like, oh, yeah, people are we will get to know our. Audience and focus so much on our business, and what's the right business thing, and we're not looking at ourselves that deeply. We might do it at kind of like a, you know, superficial level. And we go to a workshop and we get some things, and it's great, and then we don't do the like, either we're not implementing it, or we don't go any deeper. We right? We kind of get that first level, like, okay, cool, got it. I'm all set. And then, yeah, these kind of cycles and patterns repeat themselves.

Megan Loehr:

Yeah, yeah. I for sure see that too. And I think when I'm holding space for my done for you clients, a lot of this stuff kind of surfaces up because, like you said, Well, of course, we know our customer, and we've done, you know, the ICA worksheet, and you know, all those things, but, but what about us, you know? And how does that relate? And of course, it's like, put in your personality, tell your stories. But then sometimes it's just like, well, we don't even know who we are, or how do we even articulate that anymore?

Unknown:

Yeah, yeah. Or it's like, the stories based on what will resonate with the audience that's not really like, connected and deep within ourselves, then we end up kind of attracting the wrong people and building this business that we don't even enjoy anymore, because it's like we're speaking more to the story that we think everyone else wants to hear, without like, the real a deeper level of who we are that's just going to like, feel more fulfilling and attract the right People. That might sound a little like abstract, but it's, yeah, it's something that I see all the time, I mean, and that's kind of bleeds into another, like, copy lesson of being able to bring yourself out in the writing, right? Like, it's, you get so stuck in, like, trying to follow the formulas and the templates and all that kind of stuff, and then it becomes this, like big mishmash of, like, trying to do things correctly, whereas when you do do that deeper work and you're just kind of in, like, expressing yourself more fully and more in a flow state, then you're like, the the work is better, the writing is better. And then that translates into like, other areas of your business, or better, when you're not so focused on doing everything the right way, and you're more deeply connected to what's right for you, yes,

Megan Loehr:

yes, yes. I have seen that a lot actually, with my copy critique club members, is they'll come in with this kind of like, half chat, GPT vomit, what they're trying to say, but like, their heart isn't really, isn't in it. And once that's just like, well, this isn't you like, what you really have to say about this. And then they bring it back to me, of like, bringing more of like, what you were saying their true self. Of like, this is me unfiltered, what I actually want to say. And then it's like, Okay, now let's make that into, you know, the copywriting that we actually want to put out there, but 100% agree with what you're saying. Of like, well, what we think is going to resonate, or what we think people want to hear, but isn't actually truly you like, it's scary to be vulnerable. And there's like, for sure, a huge I think what I'm seeing is like, fear of visibility when you are truly yourself, because we've all seen, you know, the trolls out there on the internet. And how do you hold space for that? And like, stand strong in your own identity, even when, inevitably, you know you're going to get that negative comment, even though you know you didn't do anything wrong. So that is a huge, huge part of it. What else? What else are we what else is coming up here?

Unknown:

Yeah, to I see I just had something. I'm also sick right now, so my brain's like firing on I know what that's like. Yeah, sorry. I just lost it.

Megan Loehr:

That's okay. We'll circle back to that, because I also want to chat to you about the experience of writing your own copy, and I don't want to protrude my own thoughts on this, but how is it different, like from writing copy for a client who is not you, versus now writing your own copy for yourself as a coach? How is that similar or different?

Unknown:

It was funny because when I'm writing for clients, it's so easy for me to spot like, oh, that's the thing, that's the story, that that's what makes you different, that's what's to focus on. And then it's like you need an outside perspective to actually do it, because I can't do it for myself. What's helped me kind of. Pulling that in more is the feedback I hear from other people, and a lot of them are, you know, marketers and stuff. And they're like, you know, they'll be like, that's the interesting part of your story. Oh, okay, cool. Because I'm so in it, and there's so much floating around that it's hard for me to identify. So, yeah, I just really, you know, at first I thought it was like me, I'm just great at finding the hooks and finding the things, no, like, maybe there's an element of that. But, you know, having an outside, you know, perspective, to give you a reflection, to like, really point that out is so valuable. And I also got into the trap that every one gets into when they're like, you know, coaches and selling their own stuff and all that stuff, like you just, you love your stuff and the process and that. So you talk about that stuff because it's fascinating to you, but nobody else cares. They just care about the transformation and like, the little bit that makes this unique and actually going to work for them, and all the other like stuff in the weeds, which I love so much, and when it comes to mindset, people don't really care about so it's like, you know, a thing I knew from copywriting, and then still fell into the trap, Because I would just get so excited about it. Yeah, so I think it just helped me have more compassion for the business owners, because now I'm, like, experiencing it and seeing just how critical. I mean, I already knew, like, outside help was always going to be helpful and take it to another level, but it's, you know, it's beyond that. It's like, it's really critical. You're just kind of like, stuck in your own echo chamber and saying things, yes, you think resonate, but you can cut through the noise so much quicker when you got somebody who knows what they're talking about, who can just help you identify, focus on that and ignore those other 15 things that you think are important in your messaging that aren't Yes,

Megan Loehr:

yes, I totally see that all the time as well. I love what you said about being stuck in your own echo chamber. That is a great way to describe it. And this is why, like even copywriters, we hire other copywriters, because it's not even necessarily about how good of a copywriter you are. It's that and you also need that outside perspective to be able to see the parts of yourself that you can't see and the parts of yourself that like you see a certain way. Other people don't see it that way. And maybe this is, you know, some whether it's imposter syndrome or even just negative self talk that you don't even realize that you have and is maybe just your normal. And someone says, like, this thing that they think is random or just offhand. And I'm just like, What? No, that is absolutely cool. That is, like the best thing more people need to know about this, and it's just like, oh, wait, you see me that way. And like, they would have never seen themselves, you know, as like, that part of their story being like, cool or different, or like, worth telling 100%

Unknown:

and that ties into what we led all this off with talking about like, the lack of depth that we do into ourselves, because it's going to be those things that we do so naturally, we don't even notice that we're doing it. That can often be the most impactful, but we don't see them as a gift or as important because it came easy, because we didn't have to work hard to earn it. So service, it can't just be like valuable to the world. I need to suffer to learn a thing, and then I can be, you know, valuable of service. And have, you know, be worth charging higher rates and all that stuff. But yeah, there's actually finding the stuff that comes easier to you, that again, we need an out, pretty much, very often, need an outside perspective to point it out to us. And then, yeah, not I mean that kind of translates to and that can help you in your messaging, and that also helps you just with how you build your business like what, what model you end up taking and what, and how it feels to build it, because you're learning to operate from that place, rather than kind of the Okay, well, this is what the gurus all told me to do. So I'm going to start doing all that stuff.

Megan Loehr:

Right? Yes, right, yes. And that is something that I love the most about being a copywriter is being able to call out these like, like, what you said, they're your gifts. But we don't always see them that way, because they're just our normal, our everyday, and we think that it's normal for other people when it's actually not. And I feel like, Oh, yeah. Go ahead, I was

Unknown:

just gonna say, especially in this industry, that values certain things. This industry values explosive growth. So your if you've got an ability for, like, you know, stability, then that's you don't think that that's valuable. Because everything that's celebrated is, oh, my God, they just tripled the revenue in two months. And let's all just like, fanboy over that and other abilities, skills and values like just just that are super important aren't celebrated in this particular world.

Megan Loehr:

That's a really good point. That is absolutely a good point. Yeah, the we totally value explosive growth, or, like, that's kind of, that's always the hook that catches or, or whatever else, but, and then, like, the thing we're really deeply craving underneath that is stability. But we can't celebrate that, because that's not the cool the cool thing that's not what's valued in our industry, sexy

Unknown:

is the hockey stick growth. Yeah, yeah. And actually, I did remember the part where I my brain blanked a moment ago because we were talking about, like, you know, building your business in the way, like you should, and you're told to, and all that stuff. And the thing is, that can work, and you know, you're like, if you're like, sharing the stories that you think will resonate, versus like, what's like, more like, a deeper level of truth for yourself. And the thing is, like, you can have success with that, and lots of people do. It comes at a cost of fulfillment. So if your business is that focused on like, Well, what do the masses need, and what's the you know, best way to grow, and all that, then you know you can do that. And then you have this business, and you go, well, this doesn't feel good. And I don't even know if I want to serve these people anymore, do I just want to burn it all down and all that, because we don't start with that deeper foundation of who we are and what we're about to the point where, like, it's kind of like what we'd be doing anyway. It's not even about, hey, I'm only doing this will, because that's where I'll make money. Obviously. Like, I was talking this woman, she's like, I was like, would you be doing this launch? Like, even if, like, is there anything besides the money for doing what are you talking about? Do this because it'll make me a lot of money. That's great. It's like, okay, cool. But yeah, when you get to that deeper level, then, then you can more easily ride the ups and downs, because it's your business. Is just an expression of who you are, versus like you know you're trying to hit these goals so you can feel good.

Megan Loehr:

Yes, yes. I think that's really important. I think especially for where many of my where much my audience is at, we're at this tipping turning point of like, of course, like, we want more money, and more money means more options, more freedom, you know, choices for like, support for our family, and like, all these good things that we can buy with money. But at what cost is it going to come for us? And is it worth ditching our fulfillment in what we think is a pursuit of something that is noble and worthwhile? And like, of course, yes for your family, of course, yes for your kids, of course, yes, you know, for all of these great things. But then you know when you get that, and then what?

Unknown:

Yeah, yeah. And it's like, I love that you talked about, like, like, it is these great things that it is. And if you're doing it from a place of like, kind of, like, stress and pressure, then you that's when you get to that, oh, then you achieve it. And then what? And, you know, it doesn't need to caught, like, this freedom we're seeking. Okay, great, that is awesome and noble and wonderful. And what about our own inner freedom? What about our inner freedom from the inner critic and the imposter syndrome and the beating ourselves up constantly and all this stuff? And then we think once we hit these milestones, those things will go away. You can just make that shit go away. Now then have a lot more fun hitting your milestones.

Megan Loehr:

Yes, yes, yeah, the milestones will be a lot more meaningful and worthwhile once you have the inner stuff figured out, because you can have the external and then just be dying on the inside, and then it's like, well, who even cares

Unknown:

so many rich, miserable people like, and then, yeah, like going deeper into that, like, inner freedom to so that you're feeling good about where you're going and what you're doing in your business, regardless of what last month's sales look like, right? You're not, like, riding that wave of, oh, that's no one responded to this sequence, and I'm bad, and everything's going to collapse and all that stuff. Like no, because if you do the deeper investigation into yourself, then you can find the deeper like passion and confidence that's going to help push you through those things. And you're not going to get so. Dejected and knocked down. And it's, it just becomes like, well, this is just who I am, and okay, that just becomes so much easier to move on, which, you know, sounds simple, and, oh yeah, just, you know, look for the positives. But it's actually like, you know, requires, in my experience, like a deeper, difficult investigation into yourself, which frankly, can be rather painful at times, because you're confronting a lot of like, you know, old fears and stuff in you, but once you learn to excavate it, it's very liberating.

Megan Loehr:

Yeah, yeah. I wish it were just as easy as, like, oh, well, just get over it, right? Because I know theoretically or logically that's not the right way I want to go. But then, like,

Unknown:

positive Megan, actually, yeah, right. Just think positive, then everything's fine. Just see, everything is a learning experience. That's like,

Megan Loehr:

yes, yes. But unfortunately, the reality we are confronting is detaching your identity from your business is real work?

Unknown:

Yeah, yeah, your sense of worth detaching your sense of work from your productivity and how much you get done? Yeah? And so it's less like using your business to define you, and more as letting your business become an expression of yourself.

Megan Loehr:

Yeah? Because when we peel back those layers of who we are, as a business owner, who we are, as a family person, who we are, you know, yeah, as a productive person in society, at the core there, do we like that person? Do we know who that person is, and that is informing everything else, and

Unknown:

is that us, or is that who we created? Because that's what we thought everybody would like and approve and love, and that would be successful.

Megan Loehr:

There. There that yes, yes, um, yeah, okay, we could totally go down this rabbit hole. And I love this conversation, and I think it's so important too. I think especially with what level of business you know that we're at, this is a conversation that needs to be had. And I think we know, but we like to brush it under the rug, or say we're going to deal with it later, because we're busy. We have all these balls in the air that we're juggling, and this is the most important thing that you can that you can do. So with that, I do want to transition and talk to talk, speak to our one last topic and end on a positive note. There's that we're getting real here, but let's talk about writing mindset. I think this is super helpful and can get super practical, just as you know, a practical note to end on as and how can we have fun with writing, writing our copy, even, you know, just the journaling that we need to do. Talk to us about writing mindset.

Unknown:

Yeah. So the that was something that I struggled with a lot when I was a copywriter. So I would start writing, and then I would imagine my clients are going to hate it, and it's going to fail, and then my clients are going to tell everyone that I suck, and then I'm never going to get a job again. And so though that like dominoes of fear were there pretty much any time that I wrote, and that made like, that lack of confidence in my writing made me kind of like, just tense up. And so that just didn't flow as well. It didn't feel as good. Like the writing just wasn't at the higher quality that it's at when I don't have those fears, the lack of confidence on yourself can also lead to the endless like, shiny object syndrome. I always need that new kind of formula, the new way of doing it. My Way certainly isn't good. I've got to copy this other person. So when you're writing from this place of like, fear and stress and expectations of how good of a writer you think you should be, and how are people going to react, and all that stuff, the writing quality tends to go down. The effectiveness goes down. There's no like energy in it. That's, I mean, the energetics behind the writing is a whole thing to get into. Oh, yeah, and it also makes things take way longer than you need. I would spend on editing stuff that frankly didn't matter because I like purely out of fear, because it was just my own lack of trust in my abilities and in myself that was making me spend all this time on stuff that doesn't matter. So when you explore like, what are these fears and beliefs around writing? You know, I even had So, yeah, it's like fears around how people will react, expectations of like, oh, I should be a better writer by now. And all this stuff and even some beliefs around writing can make it miserable. Like I when I started writing, I would read these books that's all like, ah, the creative process is a grind, and you've got to suffer, because that's what writers and creatives do. So I was like, Oh, if I'm suffering, that means I'm being doing a good job being a writer. Like that was literally so I had this belief system that trapped me into feeling miserable when I'm writing, and when you're feeling miserable when you're writing, you're not writing as well, and it's taking longer, and all those things that we talked about. So, yeah, writing, learning to write, from a place where it's enjoyable and fun and you're in flow while still having like, a directionality to it. You know, it's not just pouring your heart out and going anywhere, like, Yeah, let's see where this goes. Like, there can be a time and place for that, and also not losing like the hey, let's make this a sequence of helping shape their beliefs and stuff like that. So yeah, when you dig deeper into what are these expectations you have around yourself, around other people? What are the deeper fears that you're worried about, what are these some contradictory beliefs that make you think you need to be suffering, or that writing needs to be harder, that you're a bad writer, or all that stuff. And when you dig into that and learn to release it, let go of it, then writing can go from this thing that's, you know, a slog and just feels tense and isn't quite working to super fun and enjoyable, and you're it's more just like expressing yourself, and you're in that flow state more. So that's, that's the shift that happened for me. I used to have to, like, force myself to write more, whereas, you know, I did that work and released a lot of that stuff, and then it became more like, well, now I'm just running to my computer in the morning, so I got an idea, and I'm excited to share it and all that stuff. That stuff. And that happens a lot with clients too, like this work goes from whether it's writing or something else, this work that felt like drudgery and hard and heavy becomes lighter and freer and more fun because they untangled the web of fears and beliefs and expectations that we're creating, all that heaviness,

Megan Loehr:

yes, yes. I see that a lot as well, like the fear stress, the expectations that we hold ourselves to that may or may not be realistic or grounded in, you know, something that is is true, totally hold us back from being able to write or write at all, or write well, or just feel like you're constantly crumpling up your paper and balling it up and throwing it in the trash. And yeah, what if we could write from this place of not force, but like really, truly being excited to share your ideas, your thoughts, where you're at, and I'm not a woo, woo person, but truly the energy behind it does make a difference. And once you are able to, I first identify and then release those fears, release those stresses, identify, you know what expectations may or may not be realistic, and then just have more fun with it. Um, we should be having fun in our business, and it's so often we it's so easy to lose that, because now we've gotten up to this certain place of success, and we can't, you know, dip down from that, because then what would that mean about ourselves? Um, and then, like,

Unknown:

what if we what if we could just have fun with it? Yeah, and a fun thing that I've been noticing a lot with my clients lately is the the fears and beliefs around that keep us from even being able to do that right, like we part we might think that we actually need all that stress and pressure to write well, or to write it all, because surely, if I'm happy and content, I won't, I just won't do it, right? And, well, it's like, well, no, actually, because, like, you know, like, this can be a CR a joyful creative process as well. Like, you know, when you're feeling kind of overflowing with love, you're almost compelled to create in certain areas, yes, and, or even, you know, we stop ourselves from enjoying our business, because again, we think, well, if I'm enjoying myself and having fun, then I'm not, then I'm I'm just frivolous and I won't make good decisions, and it all fall apart. So like, again, secretly we like we have these deeper beliefs that tell us, No, you can't have fun in your business. You won't be seen as professional, you won't make good choices, you'll kind of you won't be motivated enough. So we have this belief system that make that kind of drives us to stay in this place of stress and overwhelm and constantly behind, feeling constantly behind, feeling like we're not further off along, you know, keeping it, keeping us like in this grind, and it just doesn't have to be that way,

Megan Loehr:

right? Yes, exactly. So good. It's so funny. I think on paper, going from copywriter to mindset coach, they on paper, they look so different. Different. But as we're talking about it, I'm like, actually, writing is so much mindset, and this has been such a good conversation to really, really get into the depth of, like, what is going on there beyond, you know, the formulas, the templates, the, you know, kind of more surface level things that you can do with quick wins to get your copywriting, but like to actually become a better writer, to have more fun and enjoy your business more. Like this is all going hand in hand with each other, so I definitely want to encourage all the listeners to check Brian out work with him as a coach I personally have as well, and it is definitely worth your while. And as a gift for my listeners, he has breathing room, which I'll let you tell us a little bit more about that. Yeah,

Unknown:

sorry. I'm just dying a little bit, um, breathing room is i It's basically, I just wrote it kind of sharing a lot of the process that I do with my clients. It's it'll help entrepreneurs free up a bunch of time and then get rid of a bunch of stress and feel more lit up and inspired as you grow your business. And it's a lot of tools for freeing up time and showing you some of the deeper fears and beliefs that keep us entrapped in that cycle of stress and overwhelm and constantly being busy and feeling behind that when you get the deeper layers of beneath it, you can just kind of release it, let it go. There's other stuff in there for, you know, developing habits that are enjoyable, that stick. So you're doing things because you want to, rather than, like, beating yourself up every day because you promised yourself you'd do this thing and you didn't do it now, like, you know, trying to force yourself and use willpower. So yeah, if you want more free time, less stress and for business to actually feel fun, that book basically walks you through the process that I use with clients on how to do it perfect,

Megan Loehr:

and that is linked in the show notes. So it's easy for you to find, to connect with Brian, to get more of this. And I really encourage you to make it a priority to check out breathing room and because, yeah, like we said, this really informs so much else of what we do that is so important to get this foundation right, and breathing room is a great place for you to start.

Unknown:

Yeah, thank you. And actually two other things, or one other thing I wanted to mention, because you mentioned, like, negative self talk and imposter syndrome, and I brought up like, or we didn't that also run my procrastination too, because that's just so those are all things that a lot of entrepreneurs deal with, and their solution is to just push through it and fight through it and do better and more discipline and more focus, and that's what I need, surely or and to just resign of like. Well, that's part of it. That's just the nature of the game. Is you're gonna like imposter syndrome, and it just doesn't need to be like. Imposter Syndrome doesn't need to exist. It's it's all about your system of beliefs that creates that you can get rid of that. The the, you know, there's no need to tolerate that inner critic. There's so much that can be done to just, you know, take that out at the knees, basically. So that's, you know, goes from this big roaring voice to almost like a barely audible whisper, uh, procrastination is amazing. The deeper work that makes press procrastination go away almost instantly. A lot of times these things, I mean, I have clients come to me and they procrastinate, well, still be good for years, couple sessions, and they're just doing it automatically. And so, yeah, just so much of what people think they have to, like, you know, create the habits and do all these things. It's like the deeper work creates some dramatic change in those areas. And those are just things that are very common that I just see people kind of tolerate. That's like, you don't have to, you can just not do those things. Yeah? It just requires, you know, you might have to get on a couple of calls and open up and cry a little bit, but then it'll release some things, and then you'll

Megan Loehr:

be good, but it'll be worth it. Yeah, no, you're so right, because this is, this is so normalized, I think, in general, but especially in our industry. And it's like, but wait, these things actually aren't normal, or they don't have to be. And if you started living differently, like, just imagine, you know what that would do for you.

Unknown:

Yeah, three year olds don't have imposter syndrome. Like, that's our ego creates it and it, but it's so prevalent that everyone thinks like, Oh, it's just what it is. But those people haven't done deeper work, right?

Megan Loehr:

Yes, yes. We have learned so many things along our journey, and we need to unlearn them so that we can truly, like, live freely again and enjoy our business. And like you said, release the stress that does not have to be the normal. And just want to encourage once again, get breathing room is your best starting place for that. Again, linked in the show notes. Thank you for tuning in to the copywriting for coaches podcast if you've been enjoying these episodes. Let me know that you're listening and what you love about it by clicking on the copywriting for coaches show in Apple podcasts and leaving me a review. Be sure to subscribe while you're there, so it's easy to catch new episodes every week if you want digital resources to finish that copy project you've been working on, the links are all waiting for you at copywriting for coaches podcast.com.