Step Back From Marketing Without Losing Brand Voice or Audience Trust

Feeling like half of entrepreneurship is really just writing sales copy? You’re feeling the need to create content all the time.  It’s a lot—and that is not what you signed up for.

As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn’t sound like you, the messaging isn’t quite right, and suddenly, you’re back in the weeds fixing everything yourself. This is all too common. 

Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you’ve had so far because that’s been built on your authentic brand voice and your connection to your audience. You’ve spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it. 

What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice?

That’s exactly what I help my clients do. And in this episode, I’ll show you how to protect your brand voice while scaling your marketing. 

0:03:17 Solution to maintain brand voice when outsourcing
0:06:12 What to do when you’ve been burned by a marketer or service provider in the past
0:09:45 How a marketing partner can become an extension of your brand
0:12:39 A marketing partner can lead the strategy, execution, and optimization so you don't have to
0:14:01 Benefits of having the right marketing partner

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trust

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• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
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• Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

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Transcript

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Welcome to the copywriting for coaches podcast. My name is Megan catchin, and I am obsessed with having your brand actually sound like you on the internet. We help you write all the things that you've been trying to articulate about your business but have never been able to put into copy. We're going to go deep to up level your business without adding more to your already full plate. We'll keep it simple and sustainable. Sound like a breath of relief. Let's dive in feeling like half of entrepreneurship is really just writing sales copy, the launch emails, the nurture content, the sales pages. You're feeling the need to create content all the time, and it's a lot, and that is not what you signed up for. And as much as you want to step back from Marketing, and you know you need to, but every time you try something feels off. The copy doesn't sound like you, and you feel like you wasted your investment. The messaging isn't quite right, and suddenly you're back in the weeds, fixing everything yourself. This is all too common. Successful entrepreneurs hesitate to delegate marketing because they fear losing the success that you've already got had so far, because that's been built on your authentic brand voice and your connection to your audience, which is great. You have spent years crafting a message that feels personal, and I get that letting go of that feels risky. Why would you put that in jeopardy? But I want to propose a different mindset for you today. What if you could remove yourself from the Daily Execution of your marketing without losing that alignment the conversions or your authentic brand voice? That is exactly what I help my clients do, and in this episode, I will show you how to protect your brand voice while scaling your marketing. So let's get straight into it. You're not struggling to delegate marketing because you love doing it, all right? You're struggling because of two very specific things, and I'm going to get into those two things here. First is that you've built your brand on your personal voice, which is great, but so your audience connects with you, your insights, your storytelling, your personality, that is what your make, what makes your brand feel alive. You've written your own content for years. Your words feel like you and it what it's what makes your business stand out, and what's attracts your right fit people to you, which is exactly what we want. You've built trust, credibility and loyalty, and when people read your emails, social posts, sales pages, they hear your voice in their heads, which is amazing. They connect with your tone, your phrasing, your way of explaining things. That connection feels deeply personal, and I get that. That is why letting go of the writing feels risky. It feels like you're not just handing off a task, you're handing off your voice, and you fear that if you stop doing the writing, you wonder if your audience will still feel connected to you. Will your content start to feel generic or off without your personal touch? Will you lose engagement if your words don't feel as raw, real or in the moment as they have been? And let me assure you, we don't want any of that to ha of those fears to happen, and it doesn't have to. So here's just one solution to combat that, to stay connected to your voice without you necessarily having to write every single word. And one of the solutions I'm going to propose today is to create a messaging guide that acts as your brand's roadmap. Most marketing breakdowns happen because there is no central messaging document. It lives in your head, but there's no one else who can, who can work with that, or it requires your time in a meeting to to dump what is in your brain into someone else's brain. So we need that central, central messaging document to be able to quickly and easily pass it off to someone else, and then to have them get it, and then also to keep it updated as you evolve and as your business evolves. A strong messaging guide ensures that your voice stays consistent even when you are not writing it, a few things that your guide should include are descriptions of your brand, voice and tone is your voice casual, authoritative, warm or direct. And there's a few ways we can figure this out. And then number two, your guide should include key phrases and positioning statements. So think about words you use, words you don't use to describe your offers. How do you want it positioned there that would be included in the guide, as well as your brand's story and core beliefs and values. We always want to connect back to your values and attract people with those same values. We always want your audience to know what you stand for, and it should also include a breakdown of how you talk about your offers, so no sales page feels disconnected, and no matter where they are at from top of funnel to bottom of funnel, everything feels coherent. This is what a good messaging guide can do. This allows your team to create content that sounds like you without the constant rewrites. Endless editing and wishing you had just done it yourself. Trust me, I have been there too. And if you're like, hey, this brand messaging guide sounds like a great idea, I give away my template if you join for join copy critique club, even just for one month. And that is worth, worth the price of the template itself. So you can fill out a starter to your brand messaging guide. It's just the basics of exactly what you need to get you going, and you'll get weekly critiques with it for that first month. You're free to quit after that, and if you want or stay, if that is helpful to you. So just wanted to throw that out. You there. To you. There. Okay, so first we said, you've built your brand on your personal voice, and that is one of the hard parts about outsourcing your your marketing. And one of the solutions is to use this brand messaging guide so that your team or contractor can help you continue to write it, and it still sounds like you, even though it's not you doing all of the doing okay? And the second biggest thing I see that prevents people from being able to step back from their marketing is you have been burned by outsourcing before. I know you've tried it and hoping it would save you time, but instead of getting hours back in your day or your week, you found yourself spending even more time editing, rewriting, giving endless feedback, trying to figure out how to tell them they didn't quite hit the mark. And maybe the copy was technically fine, but it didn't sound like you, or it felt generic, off, flat, whatever it was, it didn't work. So maybe you got something that completely missed the mark for whatever reason so bad that it was easier to scrap it and start over yourself. Now, when people suggest hiring a copywriter or marketing help you tense up. You want to believe it could work. It would be nice, but is that you know something that's really actually possible. You don't you're hesitant to take the risk because you've been burned before, and you don't want to risk 1000s of dollars trying again. What? What if you pay for marketing that still doesn't sound like you, but I want to say that the fear is more than just about money. It's about trust, trust that someone else can capture your unique voice, trust that delegating won't create more work for you instead of less, and trust that the investment won't leave you disappointed again, it is exhausting to think about paying 1000s of dollars only to end up fixing the work yourself so you do what feels safest, which is you keep doing it all yourself. But at what cost? This is the thing that I think most people don't really consider, because you're just so exhausted from these bad hires. What is the cost of doing all of your marketing yourself, writing all of your own copy and doing all of your own marketing strategy? It costs your time, your energy, your ability to focus on the higher level decisions that actually grow your business. You've been the sole voice of your brand, and it's worked until until now. Right what got you here won't get you to the next level that you desire to get to. At some point, writing all of your own marketing becomes a bottleneck. You're stuck writing instead of leading. It slows your growth, because there is only so much that you can write yourself in a day, and it keeps you in the weeds, instead of being the visionary leader that your company needs who is steering the ship when you are below deck, it's dangerous. You can't live and camp out down there. So what is the solution? A great solution would be to partner with an expert who knows your brand inside and out. Your writing, yes, is a huge reason for your business growth. It's not something to fix, no because it's it's working, but it's something to evolve. It's a strategy. It's strategy and systems that will allow you to scale your message without burning out, and that requires a partner in marketing, not someone who replaces your voice that helps you structure and amplify it. It is still your thought leadership. I, as a marketer and copywriter, can never, ever reproduce that or replicate it. That is yours. You are producing the thought leadership always my job is simply to strategize a way to structure it, and then we can amplify it so that it gets out to more the right people with less of your time. So for my done, for you clients, I typically meet with them one hour a week is all I need, and then I can take that and produce all of their marketing assets and make that happen simply on one hour of their time, because the right partner, the right marketing partner, doesn't just write the copy, but we understand your business, your brand, voice your goals at a deep level. It's not just like filling in the blanks of a template or plugging prompts into chatty PT, no, it is so much. More than that, it is we get to do so much research on your brand, binge all of your existing content. We know your message as well as you do, and I understand your industry, your audience, and how to position your offers in a way that feels fully aligned with your brand. Here is what that could look like in practice. First, I become an extension of your brand. I do this by binging all of your existing content and study it to find the golden threads of your unique perspective, thought, leadership and values. I intentionally notice your brand's tone, personality and key messaging pillars. I analyze your existing content for what is performing well and generate more ideas and angles based on that data. I study how you naturally explain, teach and sell your offers. This is how I know your business so well, without you having to fill out a brand voice questionnaire yourself, because that takes more of your time, which we're trying to save you, I can get that knowledge, and maybe even better, more objective knowledge by looking at the data, by doing what I just said, and so that when I write, that's how I sound exactly like you. It is really if you want to apply the 8020 rule, I would say it's 80% research of binging your content and studying it strategically. And 20% is the actual writing. When I write after doing all of that research, hours and hours of research on you, it sounds exactly like you, like even your mom and your spouse will not even be able to tell that is not you writing it. I dare you. Go ahead and try it. So this shift is going to save you from spending hours at your keyboard and in the back end of a Google Doc. That is not where a visionary CEO belongs. Okay, another way that I get to know your brand inside and out is I learn how to connect with your audience. Because you don't want just well written words that's nice, but you what you really want is marketing that moves people to action, content that builds trust, nurtures your audience and leads to conversions. A high level marketing partner is not just focused on the writing, though. We do that too. I focus on the messaging that sells. This means identifying the gaps in your current marketing strategy, which is hard to see, like we can't read the label from inside the jar. Kind of a thing you need that outside objective perspective. It means clarifying the most effective ways to position your offers and create then creating content that builds demand and drives results as a result. So instead of spending hours second guessing whether your messaging is working, you have a partner who ensures that it does. And then another point is that I lead the marketing so you don't have to, and this is where most entrepreneurs get stuck. They hire a copywriter, but they still have to drive the strategy, approve every little thing, and manage the process that takes a lot of energy. A true marketing partner doesn't just write. I take the weight off your shoulders by owning the strategy execution and optimization. As a marketing partner, I help you to align your big picture marketing goals with actual strategy, streamline your content creation and campaign planning and launches and implement systems so your marketing runs smoothly without your constant input, you can finally take a break that you deserve and focus on working on your business in other ways, knowing that the marketing is working for you and continuing to bring in highly qualified leads, you no longer have to micromanage every detail. You don't have to hope the messaging is on point. We have the data and the research to back it up. You have someone who ensures that it is done right, so that you can focus on leading your business. So it's time to build a marketing system that protects your brand voice, because what happens when you have the right marketing partner working with you, your brand voice stays strong and recognizable even when you are not writing every single word, your team operates with clarity and confidence, reducing the constant edits and rewrites. Your marketing runs smoothly without you being involved in every little detail, and you free up time for CEO level tasks, creativity and your personal life without sacrificing brand consistency. This is not about letting go of your voice. It is about amplifying your brand in a way that does not rely on you doing everything all the time. So if you're ready to step back from marketing while ensuring your messaging stays aligned, strategic and high converting. I encourage you to check out my services linked in the show notes, and book a call your brand's message matters too much to stay trapped in the weeds of execution. Let's build a system that works without you writing every word. Thank you for tuning in to the copywriting for coaches podcast. If you've been enjoying these episodes, let me know. That you're listening and what you love about it by clicking on the copywriting for coaches show in Apple podcasts and leaving me a review. Be sure to subscribe while you're there, so it's easy to catch new episodes every week if you want digital resources to finish that copy project you've been working on, the links are all waiting for you at copywriting for coaches podcast.com you.