The Real Reason Your Conversion Copywriting Isn’t Working

If your conversion copy isn’t landing, it might not be the words. In this episode, I share what most strategies miss—and why I made the shift from copywriter to Fractional Marketing Partner (and why I still offer copywriting services). You’ll hear what’s really behind stalled funnels, misaligned messaging, and content that just isn’t converting. Plus, what it takes to build marketing that finally works.

You’ll hear:

• What’s usually missing when good copy doesn’t convert
• The problem with being handed a “plan” with no implementation support
• Is fractional marketing worth it? We’re talking ROI, strategy, and sustainability
• What this shift means for you if you’re tired of duct-taping your marketing together

If you’re looking for aligned strategy, done-for-you support, and conversion copy that’s actually part of a bigger plan...

👉 Learn more about Fractional Marketing support here
👉 Or join Copy Clarity Club to book more clients without the mental spiral of overthinking your copywriting and marketing.

Let’s stop trying to write our way out of a strategy problem—and start building a system that actually works.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/fractional-marketing-shift

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FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

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WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

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Transcript

The Real Reason Your Conversion Copywriting Isn’t Working

If you’re the one writing every post, chasing every content idea, and still wondering why your conversion copy is not working the way it should…this is a very common problem—and one that I’ll address directly in this episode.

Most founders I talk to aren’t short on ideas. They’re short on structure. On support. On someone who can help them implement what they already know—and turn their brilliance into results.

You don’t need another template or copywriting trick. You need a marketing partner who can step in, see the big picture, and carry it across the finish line.

For the past 6 years, I introduced myself as a copywriter. I helped brilliant entrepreneurs find the right words for their websites, emails, blogs, ads, sales pages, and launches. But somewhere along the way, something kept nagging at me:

Conversion copywriting was only one piece of the puzzle.

Behind every lackluster launch or stalled funnel I encountered, the issue was usually something deeper than the copywriting: a missing system. Misaligned messaging. A lack of strategy tying it all together across the whole business and across all platforms.

After being behind the scenes of a number of businesses and even more launches, I’m no longer introducing myself as just a copywriter.

I’m stepping fully into the role of Fractional Marketing Partner.

I Didn’t Plan To Become A Fractional Marketing Partner.

But client after client came to me with one request: "Can you write the copy for this?"

Except... what they really needed was:

• A clear fractional marketing strategy that didn’t rely on last-minute scrambling
• Messaging that was researched, tested, and emotionally resonant
• A system to repurpose their best content (like their podcast) into strategic assets

And honestly? I couldn’t keep pretending a sales page alone was going to fix all that.

So instead of staying in the "copy lane," I started owning my role as a strategic partner—someone who could see the full picture, spot the missing links, and build out the systems to make it sustainable.

If you’re considering hiring a copywriter or marketing partner, make sure you ask these 11 questions first.

The Deeper Problem: It’s Not Just the Copywriting

Too many entrepreneurs are stuck thinking their content isn’t converting because it needs better headlines or punchier CTAs. And sometimes that is the case. But there are bigger mistakes that stall conversions.

What I see more often is:

• Content that doesn’t align with the buyer journey
• Offers that evolved, but the messaging didn’t (here’s a case study of how I updated messaging for a luxury wedding photographer!)
• A marketing rhythm that relies on your energy, not systems

Your words matter deeply. But they can’t carry your whole business if they’re disconnected from the strategy.

I’ve found that great conversion copywriting isn’t always enough to make it convert. You have to have a solid messaging strategy and marketing strategy in place before you even think about the copywriting.

And then there’s another problem…

Most Strategists Hand You a Plan and Disappear—Here’s Why I Don’t

Ever felt like you could take on the world after a strategy call...

...and then when it got down to it, you were left wondering how to actually implement it?

Been there, too.

The truth is: You don’t need another blueprint sitting in your Google Drive. You need a partner who actually helps you implement.

That’s why when I step in as a Fractional Marketing Partner, it’s not just a messaging audit or a content plan.

It’s systems, strategy, and done-for-you support that gets your message working without you doing it all yourself. I am someone who is willing to dig in and get my hands dirty. Someone who will binge all of your past content to truly know your voice and what’s been working for you–and what hasn’t.

That’s how my clients grow sustainably—and stay in their zone of genius.

We build something that doesn’t die in a Gdoc.

What I Do Now (and How It Helps You Scale Your Brand)

As a Fractional Marketing Partner, I still offer conversion copywriting, but it’s so much more than that. I offer strategy, execution, and a sounding board for your evolving ideas.

• I map your content to your funnel and offers
• I repurpose your podcast into high-converting emails, SEO blogs, and social posts.
• I build systems your team can follow (or I can execute them for you)
• I create custom GPTs that speed up your workflow without diluting your voice
• I deliver SEO, podcast management, conversion copywriting, content management, and email marketing—all integrated under one strategy

I know that “sounds like a lot,” but it’s intentional because you shouldn't be the only one who can see the whole vision and flow of your business. You need an outside perspective that can see the whole thing. You shouldn’t be the only one in your business who is thinking about the bottom line. That is why this range and breadth of offering is intentional—so there are no gaps, disconnects, or duct tape in your marketing.

When I say I am a fractional marketing partner, that means you don’t have to choose between vision and execution. You get to have both.

Most importantly? I become a thought partner who’s invested in your long-term growth. (There is a reason why 4 out of every 5 of my clients work with me for over a year!)

Fractional marketing isn’t just about being visible. It’s about being strategic, sustainable, and deeply aligned.

I also offer training for your team. That means if you have a VA or assistant, I can build the SOPs, write the prompts, and walk them through unique workflows built for your brand—so your marketing doesn't depend on you forever.

And if you're not quite ready for done-for-you support, my Copy Clarity Club offers weekly feedback so that you can be confident that your marketing will convert and keep you moving without burning out. It's like having a CMO in your pocket—for just $197/month.

Is Fractional Marketing Worth It?

Short answer? Absolutely.

Hiring a Fractional Marketing Director gives you access to strategic leadership without the full-time overhead. But more than that, it gives you clarity, consistency, and conversion.

Here’s what makes it worth it:

• Strategic oversight so you’re not reinventing the wheel each month
• Execution support so you’re not stuck with a plan you can’t follow
• Full-spectrum services so your content, copy, and campaigns are fully aligned
• Growth fuel that scales with you, not just supports you in place

And if you’re wondering whether this model is gaining traction—it is. Fast Company recently spotlighted the rise of fractional marketing and how it’s fueling growth for businesses of all sizes. They note that "The buying journey is longer, more complicated, and almost entirely digital—and companies are no longer in the driver’s seat. To generate growth by converting leads into customers, you need to provide exactly what each buyer requires at each point in their journey, moving them closer and closer to a decision to buy from you. That’s no easy task." 

Not to mention, you didn't start a business to become a marketer. But you know you've got to market your business to get clients so that you can do what you do best in your zone of genius. 

What This Shift Means for You

If you’ve ever said:

• "I don’t have time to do all the marketing myself"
• "I’m tired of wondering if my content is even working"
• "I just want to stay in my zone of genius"

Then this shift is for you.

Here’s what you can expect:

• Higher-level marketing leadership
• A system you don’t have to babysit
• Conversion copywriting that actually works because it’s part of a bigger plan
• A true partner who stays invested in your outcomes

Whether you want full execution, a partner to train your team, or support as you DIY...I can help take marketing off your plate—without losing your voice.

Ready to Stop Doing It All Yourself?

I work with podcasters, coaches, consultants, and thought leaders who are done duct-taping their marketing together.

If you want DIY support, check out Copy Clarity Club.

If you want done-for-you execution that actually connects the dots, go to https://www.megankachigan.com/dfy

Let’s build the fractional marketing system with conversion copywriting that your business deserves.

👉 Reach out here to talk about what Fractional Marketing Director support could look like for you.