Values-First Marketing

3 Shifts for Profitable Podcast Marketing with Beth Nydick

• Megan Kachigan, Beth Nydick • Season 2 • Episode 52

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Most of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that disappears.

Beth Nydick is here to flip that script.

In this episode, she shares how to turn podcast guesting into a real marketing strategy—one that aligns with your offers, connects with your audience, and can generate serious revenue (we’re talking $10K+ per appearance). We’re talking storytelling, systems, and strategy—not just “being everywhere.”

🎧 Whether you’ve guested on a dozen shows or you’re just starting out, this is a must-listen.

In this episode, you’ll hear:
– The visibility myth (and why it’s failing most entrepreneurs)
– Beth’s M.I.C.S. framework for guesting with purpose
– How to craft stories that stick (without sounding rehearsed)
– What most people miss in their follow-up—and how to fix it
– Why your voice is an untapped business asset

✨ Ready to turn visibility into revenue?
 Download my free Podcast Guesting Audit to see what’s working, what’s missing, and how to make every interview count.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/profitable-podcast-marketing-beth-nydick

FREE RESOURCE:

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Beth nydick is here. Welcome to the show. Oh so
happy to be here with you. We're gonna have such a good time talking about all things media. I'm excited about it.
Yes, I can't wait to dive in your expertise. Just I just love that you have such a different take on this, like I've heard lots of things about podcast guesting, and obviously, as a podcast host, I'm into it, and it's a strategy that just makes so much sense. And I love that you say it doesn't rely on ads, it doesn't rely on affiliates. This is a great traffic strategy, but a lot of people just get excited about the visibility, but then there's maybe no follow up, or those interviews don't actually turn into subscribers or income or clients or a loyal fan base, and so you have this great take of like you Need a system to turn this attention, which is great, into action and into profit. So what is, what is that biggest, I guess, like misconception or mistake about getting visibility that people need to drop right now?
Well, you know, they do visibility for visibility sake, right? If I get on this one podcast, or I get on this one platform or this one. It's, it's, I'm sorry to disappoint everybody, but that's not how it works, right? There's no overnight success, right? We've been doing this consistently for years, and have a proven system. And what I found in the podcast guesting arena is that people weren't planning. People were like, oh, I should have a great conversation with Megan. I'm like, we all love Megan, but But what Megan and I are doing together is really much more about how we can leverage this business tool called podcasting, right how we're allowing our audience to see who we are, know what our offers are, know what we're about, meet a new audience. I say all the time. This is a podcast tool. It's like getting behind the wheel of a car and not having a driver's license. If you get behind the mic and just have a conversation, it's a waste of everybody's time. And to be honest, it annoys me. That's why I honestly started working in this arena, because everyone was so focused on getting media. And I was like, wait a minute, guys, getting media. I don't think that's the hard part. I think the hard part is making it work for you. So I developed Mike to millions, which is a profitable podcast guest system that I now teach my clients, and are able to help my clients make 10k from their podcast appearances. It's
really a lot of fun. That
sounds fun, that sounds great to me, and podcast guesting is such a powerful strategy. But like we said, there's so many untapped strategies for like using that guesting opportunity to then make it work for us and to make money, make income from that, and not just the money and income, which obviously is like you need that to have a business, but then the impact you can make with your message and that from there as well. So how do you use podcasts you and your clients? I guess, use podcast guesting to further your thought leadership.
First, it starts with
the framework that I created, which is called mics, and the first one is called, is messaging that converts when you're on a podcast and telling a story, how am I as a listener going to feel? Am I going to feel anything right? Am I am I going to hate you? Am I going to love you? Am I going to go to your Instagram and find out who you are when you tell an actual, deliberate story that possibly can correlate along to your framework. That's when the magic happens, right? Like, I've seen so many people, you don't you don't do this, but a lot of podcasts, I'm getting excited. I like it. I move around when I get excited. A lot of podcast hosts will read the introduction and then be like, well, Megan, so glad you're here. Tell us about yourself, and you're like, you just told me right? And then you're like, I don't know. I don't right, instead of instead, what my clients do in my two millions program is they know what that story is. They know how to set themselves up, how to talk about their opt in without talking about their opt in without feeling salesy. So this business tool turns into traffic for depending on what it is, right? Maybe I've mentioned Instagram once already people, hopefully listening, I'll go to my Instagram without me telling them, right? I've told them what my program is called and why I started it, so maybe they're gonna go look for that. But if I was to just have, like, a conversation without the intention behind it, clients are gonna go anywhere but to another podcast. Yeah, and you don't want that either, right? I'm here because you want, you want to serve my audience as well as serve your audience and keep them coming back the next episode,
right? Yeah, I don't want to just have a nice conversations. Like, that's nice too, but I want people to get value out of what you have to say, because then they know that I'm bringing on valuable, intentional guests, not just, you know, anyone who wants to be on a podcast
right now, like my friends, like, I have my friends on right all the time, but I also want to get value from them. I want to be able to be able to ask them the questions that everyone else wants to ask them, or lead them down through a conversation, so we can get to know who they are on the gut level. Because what I think is missing in marketing is actually making people feel something other than fear. But I'm probably podcast interview, we can laugh. I can tell you about my time working in Hollywood. We can talk about, right, like, anything that I have a dog, it doesn't really matter what it is, it's that I'm telling you honest, real things, and we can have an honest, real conversation about it. And I think, like one of those conversations, the conversation we were having earlier was about, like we were just talking was about, like, I want to do more in person events, right? Like, who doesn't want to have do more in person events? I want to be with people more, right? So, and I know Megan, and I know most your listeners probably feel the same. So, Megan, I were just talking about opportunities that each of us knew people like, that's like, a real conversation, versus like, let me run you through my framework so that I can hit all the points, and I'm very focused on hitting those points, and I'm actually focused on having a conversation. It's not a plan, and that's why I started developing this plan, because I was running a PR firm, and my clients were getting great PR, but they were like, but my business isn't moving and I was like, oh, so what are you doing with that great article in Forbes or Business Insider we got you, they'd be like, um, well, we we sold. We sent an email, right? I put in my story once. That's a notorious podcast guesting, right? They put in their story once and move on. So we've developed a whole promotional strategy around the tool podcasting, yeah,
yeah, um, yeah. I think that's another thing. And I think on the hosting side of it too. There are many times I have been a guest on another podcast and they don't even let me know when the episode is live, so then I can't even share it, even though I want to, and it's just like, This is wild. Part of the great thing about having guests on your show is it's sending your audience reach,
right? Like, I wonder why your podcast isn't growing. I've got, actually, was on a podcast recently. They sent me the email the morning the episode came out, and I was I said, I can't share this for two weeks. You and he was in, the gentleman was like, um, well, we you were on, like, wait a minute, I have a whole schedule, right? Like, this is a business. I'm not playing here. So why aren't we looking at this podcasting as having a as our social media, as our marketing? It's such a tool that goes to waste, and that's why I decided to be a leader in this space. One, because no one else was doing it, and I found like an open niche. But two, I see what happens in your business when you make the change,
yes, yes.
And so how do you turn this one time podcast, podcast guest spot into long term visibility and sales. A lot
of it's the conversation. What are you saying? How are you saying it? When are you saying it? What's the intention behind it? There's a lot that goes into the actual podcast guest interview. Piece of it, you know, it's a little bit of media coaching, but it's a lot of, what are those stories that your audience needs to hear, and you need to tell, right? When I work with my one on one consulting clients, I'm always like, Okay, what is that thing deep down in your gut that you've never told anybody? It's time to tell me. But my very Jersey love, right? I do love with a lot of love, but it really starts there because of the contents. Not great.
We should move on. But what I do is I wrap that with the publicity strategy. How is that working for your business?
What are we doing with it in your business? And what's the back end system? So that when you do get somebody interested, where are they going? What's that journey like? And then I wrap it up in a bow with some promotional strategies around email marketing, social media, marketing and networking. I put that all together, and that's why I call it a system, because it's really a step by step system. But to clarify, it's the message, it's the intention, it's your CEA, and then what the follow up actually looks
like, and
I think that's one of the things that people miss,
is, what about the follow up? What
about the follow up? People don't even think about that. And then moving on to the next thing,
right? How many guests Megan have? You don't have to answer this, and everyone listening. You can just, like, think about, like, what you would say if we were private. No, I'm joking. What? How many guests have you had on that never spoke to you again?
Why Megan
is amazing. That's why you're listening. Megan, I'm going to pitch you to come on again next year, like, right? So I want to be on those podcasts over and over and over again, because then my friend's audience, and I love going on my friends podcast, their audience gets to know me, and I really have that credibility from the host. Well, Beth coming on again. She's coming on again. What does that say? What does that give credibility to my thought leadership from that audience, from that community? That's what I mean. Like, we need to use it as a business tool and have a real plan, not this, like, I'm just gonna be on 50 podcasts this year. My question's always like, how many of those are gonna count, right? How many of those that do
anything? Yes, yeah, most
people go, Oh, right. And that says a
lot. I think about you and your credibility when I see someone who's invited back to be a guest again on the same show. That makes me say, Oh, that is someone who, like, you know, like, I want them back on my show. They have credibility. They have a message worth repeating. That is someone that I want to, you know, be around
and learn from right and have a relationship with Right. Like, so if I come back in you eight months and I'm like, okay, Megan, I love it. You're like, Beth off.
Like, who are you?
Because we should be it goes back to like, the by core, which is like, we need to support each other, like, the beginning, the middle and the end of it. And if we're not supporting the people we're going to grow our businesses with, and what are we doing? You could tell when somebody's selfish and comes on and doesn't really talk to you, right, and doesn't really, like, not really interested, or, like, didn't go and look at your website before they came on, or was or, like, I listened to episodes I saw you had Tracy Matthews on the last one. She's amazing. I'm gonna see her soon at the alt Summit. Like, awesome. I mean, like, I just don't understand why people don't believe in having you could have my strategy. I'm like, there's nobody else out there, so it's my strategy, or your own to make this thing work for you. Otherwise, like, you know what I say, How I ask my clients, how much do you make an hour? And they'll $200 an hour. Are you making $200 back from the time you're podcasting, they'll go, No. And I'm like, Well, why not?
But that's that's basic business. 101, Mm, hmm, yeah,
yeah, no, I totally agree, and I love that you are shifting the narrative here, because so many people will do exposure for free, or that the exposure is enough, and that's a great start. You know, you got to get yourself out there. But now, once you you know you're beyond that, it's like, okay, well, you need to, like, it's a business, right? So,
like, visibility for visibility sake. But I always say it's visibility for noise, right? It's just to get out there. How many times has someone come to me and like, well, Beth, we'd love you to do this, this and this, and you'll get great exposure. I'm always like,
yeah, right, like, it never translates right into something, right? It's the relationships
that translate into
something, yes. And so many people approach podcasting so transactional, I feel that's a good
word for it. Yeah, thank you for that word, because I'm gonna start using that more. Yes, yeah,
truly, they're pitching just because they want to hit X number of podcasts per year as a guest, or just to say they've been on this show, and then, well, what's the point? If there's no relationship building beyond that? And so I love that intention is one of the foundations of your framework, because without that, like, it doesn't matter how every good everything else is, like, there's no there's no point, like, it's really not going to get you or the other person anywhere, and so you're wasting both of your your time.
I wish me, I wish more people looked at it that way. And my, one of my goals for this year is to really get the conversation started, really for people to really start thinking about it differently, to work with me, because, you know, I love work, I love doing what I do, and I love supporting people and understanding this, but I just want everyone to start to think about it as more of a conversation and really view it as a business tool that can bring you another stream of income.
And it's
like, even just a smidge more intentionality, like, it could get people so much further, yeah,
doesn't need to be that much, right? It doesn't. It's those little levers, those little things that we can be doing to just make it work for you more. And like, it's like, if you don't, if you don't like social media, then you shouldn't do social media, but if you are podcasting, then you should be doing podcasting and not just showing up for an hour conversation. You know, I have an older sister who's in education, and she always says to me, like, I don't understand this podcast thing. And I was like, um, I like to talk about my passions for half an hour to an or an hour to a friend of mine. It's
like, oh, now I get it
and make money from it. She's like, Oh, now I get it. Sounds good, right? Instead of like, well, it's, it's for visibility, not for visibility, but doesn't get you any visibility. One of the pieces I always like to to press down on is that conversation on the actual podcast, and
what's the CEA
right, like, what is the thing that you want people to go find about you for you, download, give me your email, all that kind of stuff, because we're not honest about what we actually need from the podcast itself. Yes, we want you to feel something and yes, we want you to understand who I am, but I want your email.
That's what I want, and I'm going
to give you something amazing in return, but if I don't even have that in mind, then I'm not going to get anywhere. Right?
This is, this is a, I mean,
you know, we're people who are listening to us right now are probably in the car taking a walk, right? They're making doing dishes, making dinner, right? That we're they're listening to our conversations. We really have to have them in mind how and and how we do it, so that they can be interested. Remember us right there, we're going to finish this conversation and they're still making dinner. Yes,
that's such a great point, because I think when you are like as we are actually physically recording this conversation right now, it's just us two chatting over zoom, but so and we're not thinking about we have listeners, even though they're not live with us right here, um, even though we can't see them, but they, you know, we're in their earbuds as they're going For a walk, like you just said, while they're folding, while they're folding laundry, while they're doing dishes, while they're doing dinner, and I think a lot of people don't, it's like kind of out of sight, out of mind, for so many people, when they're doing their their podcasting, it's
the end user experience. Yeah, right. It's cool. And then we can go back to the beginning of our conversation. Okay, so now think about that, maybe that mom who's got two little kids, who's folding laundry and running around, but she's got one earbud in and listening, she's not gonna go look on her phone as she's listening to go look us up, right? She's gonna have to remember, so we're gonna have to make her feel something enough to go look us up later.
Yeah, to say, I can't wait to go back to that, yeah, because it's and it's so it's like, bringing, like, this incredible value. But it's not just value of like, wow, I need like that is so smart and like thinking about it in such a different way. But then it's also like personality and people getting to know who you are, and like showing pieces of yourself, and like being the kind of person that people actually want to like, be around and learn from and be influenced by. So yeah, really, two sides of the coin there that you're showing off on the podcast guesting.
It's funny if I laugh when you said that, because one of my favorite things to do or happen is like, I'll get a DM from somebody, and they're like,
You're too much.
Or like, oh, you stock, like you're from Jersey, or again, like, not like hate, but like comments after what I do a big podcast, and it makes me laugh so hard. And my response is always, I'm so happy I made you feel something. Yeah, I don't care what it is. And I say that to illustrate to our listeners, like, because I hear a lot of people say, Well, I don't want to be out there, or I don't want to get too big, or, what did
everybody like? What did everyone I get canceled?
I'm like, no one's canceling us, right? You're not, you're not going to say something so out of range, like, somebody's going to cancel you. So we have to stop worrying about what's going to happen and start focusing on stories we tell to make somebody feel something, how we can be strategic about where we're showing up, how we're going to have that call to action so that you go find me afterwards, and then what am I doing after it to make the whole thing work together?
Yeah, yeah. And I love that you mentioned stories that make you feel something so as a copywriter in digital digital marketing, like, I'm just like, yes, we need more of that. So I am curious to hear more about your story, because something that stood out to me is like, Oh, you're not just another visibility expert, another podcast. Like, you have a background in Hollywood, right? You've done like you've helped people. What is it? Get on, get on TV, right? You're a former TV producer. So tell me, tell me that story. How does your background influence the work that you're doing today? I wanted
to be. I wanted to be a actress. Little kid. My parents sent me to a camp called French woods, which was like the premiere acting a camp
in that time, I won't date
myself. And they were like, you can't really sing or dance. Like, kind of hard to be. What do you want to be? And I was working, I was doing, like a commercial stuff and here and there. And I realized really fast how the talent didn't have the power. It was the producers that had the power. So from a very young age, I was like, I want to be in TV production. Was so lucky to meet Jay Leno, and I ultimately got to intern for him at the Tonight Show, which turned into a job at MTV Networks in New York, and I got to work on things as like the movie awards, the Music Awards, and I did their award shows, and I worked for a cable company for a long time. But what I learned throughout doing all of that, what everything's about, the story, it was all about how you make because you can change the channel. TV is even worse than podcast, right? At least you'll listen to a little longer, but click, click, click, right? That was like the I remember we had in the in our office. It was like some it was like, deny the click was my producer's thing, like, because he wanted to make sure that the the the person that was like, the guest was having enough of a story to tell on air that people would watch. Like, think about, I don't know if you're a TV watcher. Megan, are you? No,
we are a digital minimalism household here.
I'm the opposite, right? I grew up with the age of, like, you know, sitcoms and everything. I You are my client. I'd have to make you watch some TV. So I'm sorry in advance, but I want you to
go watch talk shows. Watch Drew Barrymore.
I love Fallon and Jimmy Kimmel and Colbert. Like the late night talk shows, if you watch with a different kind of eye, they're there promoting a movie, a show, like, whatever they're doing, and listen to how they tell the story about what they're doing. And you can substitute in the product you're offering. And you can really see who's prepared. Or I can, you know, I should probably do a reel when I'm, like, dissecting this. Yeah, that would great. I think the general like, everyone listening. You can watch and be like, Oh, they, they don't have a story prepared. Or you can, you can see, or you could hear, like the very scripted story. I was watching Graham Norton. He's a talk show host out of Canada, out of England, and guy who plays the penguin Katy Perry's husband.
I'm like, Megan, the guy you're asking the wrong girl.
Oh my goodness, what's his name? Anyway, everyone out there DM me his name, because I know you're listening, and then I won't forget his name. Anyway, he was on with some other a list actors, and when it was his turn to answer, he went, it was like he had it. He had to practice it. He totally too fast, but it was like somebody handed him a script, and he memorized it. When it was his time, he said it right, and it had emotion, and he had inflection, and he, like, told this great story, but you could tell he memorized it. It was a script. Yeah. So when you go and look at those shows, maybe you'll see a little bit different how you should be showing up on a podcast,
how it's really part of a performance. It's performative, right? You're making
an impact. You're inspiring. I hope I've empowered you to just like, be yourself on a podcast, at the very least, in this conversation. But there's so much out there that we can see how doing it in Hollywood, and we can translate it for us. Because I think that we should start looking at ourselves as digital personalities and not just business owners. Yeah, yeah, because we're so focused on like, I'm going to tell you all about media versus like, my mom, I'm a mom. My kids are at a way at school. I have a dog that won't leave me alone. Like, what's more relatable and like, here's my background and here's my story. But if I give you the whole crux of it, I might, you might understand right away that I actually am the solution to your problem, and you need to go find more about me. Yes,
yeah, that's great. And I think too, because so many people think I need this, like, big, like, go from, like, homeless to a millionaire, I need to, like, have this, like, big traumatic moment to, like, have this great story, and it's like, well, actually, like, just our everyday, ordinary things are actually more relatable to the average, normal person than, like, these big, crazy stories. And like, if you have this, like, huge transformation story, great. But like, for the many of us who just feel like our vanilla story is just there then, like, it's not actually as vanilla as like you might think, yeah, I think that's why working with another, like someone like us here, like, can help you see like that what you thought was vanilla is actually, like, really powerful, or actually, like, really, like connecting, or actually really, like, able to impact someone. I was recently reading about someone who, like, thought people would judge her because she has a lot of tattoos. And then she was saying a client actually hired her because she has a lot of tattoos, and because, like, of the story behind that. And because, oh, if you can do it, then I can do it too. And, and and I think that is what is so powerful, foundationally about story, is when people see themselves in your story, when your story becomes my story, then there's this like, invisible thread of connection, of like, oh, you're my person, and I'm gonna hang with you, and I'm gonna stick with you, and like, that's gonna make me a loyal fan and follower and want to be like, in And up on, like, all the things that you're doing,
I 100% agree. And then to wrap that with a promotional strategy, right? So that you can actually get your voice out there, and you can be on the places that you should be. Because I think one of the biggest mistakes people make is that they don't check the audience, and they're not on the right. Like, I'm not somebody that, if you are one to three years in, get on my email list, but I'm not so you're not ready for me yet. But a lot of people just go on podcasts to just be on podcasts. Yes, right? So you really have to think about the audience and like, if you were, if you are like a mom audience, and I would have a different conversation than an entrepreneur audience, or if we were really just talking about thought leadership, then I would have a different conversation about that. So understanding who you're actually talking to is a big miss by a lot of people, and I think that really that's one of the big factors to either have a successful podcast interview or not meeting on the back end so that you can make it. Because if you're not getting DMS from you being on other people's platforms, then you need to look at it and figure out why? Yes, because otherwise what you're just talking into them. It's just noise again, right? Yeah,
yeah, you're wasting your time getting on more episodes if they're not bringing you anything, if your messaging is not resonating, so we then we need to go take a deeper look at that messaging. And often it's like, you don't need to overhaul everything. Often it can just be a little tweak here, a little tweak there, and then that can produce big results or just open up so much clarity of like, okay, this is the path diamond. Oh,
now your percent. I actually had a one on one call with a client earlier today, and she was bullied in high school. So the story that we were creating for her was like, I said to her, tell me a story about a day in high school. What high school looks like? You know, she gave me very high level. I'm like, no, what were you wearing? Where were you? What was the tile on the bathroom floor in the far, far girls bathroom, where you hid from them because they never went down there. And what did it feel like on your bum to sit on it because you were hiding like i right? If you can tell me the color of that tile, that's what's going to make an indelible mark in me. So I think it's the messaging, but it's also coupled with, how are you making me feel? And feeling, I think, is also in the details, and we always want to be these right very professional. We got all of our stuff together, and when we get messy and tell those stories and have the honest stories. That's what I think the biggest change can make. But again, if you don't have the forward thing, forward thinking, to look at this as a business tool, then you're going to be lost no matter what. Yes, yeah, and that sucks. And that's why I want and that's why I do so many podcast episodes, and I do so many lives, because I want everyone to understand that this is a big change that you can make, because you don't need to do ads. You don't need to, you know, be everyone's affiliate, like, be everyone's best friend, and you don't need to dance on Tiktok and try to spell and be on social media like, just your voice and your stories in the right places. Can be, can
be half the battle. Yeah,
that's huge. That's huge. And I love that you just package it all together. Because I feel like many people have, like these things, but not this one, or they have a little bit of this little bit that, but they're missing here and here. And to really get all of it working together in a system like you said, to make it feel much more effortless, that's what we need to really let the snowball and carry momentum and carry us into making that impact and that income that we really desire and deserve.
Yeah, you know, I so I interned for Leno. I met him at a comedy store, at the Comedy Store in LA and he did a whole set in front of my girlfriend, like we were just in the audience. And he was like, making fun of us. And I went up to him after the show. I was like, in college, I went into him, up to him after the show, and I was like, You know what, I want somebody like you working for me one day. And he was like, sit
down. Like, who are you? Right?
I had lots of guts when I was in high school. I was in college, I love it, but I learned from being in his writer's room like and really listening to how they spoke, and really listening to how they prepped the guests, like I really saw then what that looks like, and what what they all had was a plan, like, people aren't going on those types of shows, right? They don't get paid to go down the shows, or they might get, like, the actor scale, which is like $300 but there's a real plan of what points I'm hitting when I'm hitting them. What's the promotion? What's the personal story I'm telling before we get to the promotion? Like there's got to be a plan around it. I think that for me, that's when my business started changing, is when I started implementing this stuff for my clients. And then for myself, I do a lot less, a lot less shows than I used to, but they make a much bigger impact, which is really fun, because I just, I like to talk,
that's great. I mean, that's it, right? Because then we can use our brain power and our energy and our time elsewhere to grow your business, because your podcast guesting is doing so much more for you. It's so much more leverage. And that is so interesting. I'm going to look at these talk shows because, like, when I'm at the gym and they just have, like, the TVs on and stuff there. Now I'm actually gonna pay attention to them a little bit more and be like, look for these things that you're saying. Because it's not just, like, sit back and like, passive entertainment, but like, notice what they're doing. There's a strategy there. It's not just chit chat and, like, nice to have you. Okay. Bye. You know,
not at all. Actually, I was watching the Today Show this morning. There was a lovely woman who had written a book, and the interviewer asked her a question, and somebody prepped her, you can tell, because she's She then said, before we get to that question, let me just run you through the framework. And she ran through her framework and then answered the question. And I was like, I want to, like, find out who this person's coaches, because she did such a good job. Yeah, and that's why I want us to pay attention, because a lot of people will say to me, like, oh, I want to get on the Today Show one day. And I'm like, do you watch?
Oh no, I want to get I
want to be on this podcast one day. Well, do you listen? They say no to right? It's this has got to be part of the job, guys. It's not just a thing,
yes,
right? I mean, I'm doing,
go ahead. So I love that you have so much background that has naturally prepared you to be doing what you're doing so well now. I love that you have the framework, the messaging, intention, CTA, follow up, that just kind of brings all of those pieces together to really leverage the podcasts that you do go on. So I'm curious now, of like, what developed your thought leadership on this topic? Like, what was the thing that made you go from like, Oh, this is, like, the thing that I talk about to be like, I'm really a leader in this space.
You know, I was teaching. I've been doing PR for a long time. So I had the PR firm. And then I started doing like, a side project where I would do, like, for six week program here, a six week program there. And I started, like, based teaching basic how to be your own publicist, essentially, how to get on TV, right? How to be how to pitch TV and be on TV. A lot of my clients were getting on the programs they wanted to get on, but then nothing was happening with their business. So for me, it was and then, as I'm trying to scale my business, I'm budding with all these people who have been here before me that have these huge audiences and these huge year long programs, and, you know, I'd have sales calls and then be like, Oh, I think you're really great, but I'm going to go with or I'd see them in the program. And I was like, Okay, I was looking at the landscape and really trying to figure out what where the holes were and where I could fill them with my background, and it just naturally became this, you know, I'm not. I love live TV. Like, if you want to be nice to me, put me on live TV. Like, that's my favorite thing. I do really well, and my actress in me comes out. And I I realized through listening to my audience, that's not what they wanted, and that's not what they were doing. I built an audience on people being in on me and people being in on that. I'm a media strategist and I'm an immediate expert. But then when I started talking about podcast guesting, it was a natural fit, because that's what my clients, who I've grown the audience, right? That's what my audience was
already doing, what I don't need to convince
them that they should be doing something else, right? It's educating them that they're doing something, that they should be doing it differently. So for me, in my like my overarching, I guess, message has always been, you create your own possibility of success. You got to be bold about it, like I'm I have a I have a pitch out right now for a keynote, legit. This is the title. Pretend you're from Jersey and get whatever you want. Because I lean very heavily into, and I didn't realize this until probably, like, 10 years ago, that like being from Jersey, if you have, like, a little bit of a different attitude, anyone from Jersey, please? DM me, yes, Les, but you can do it right? And I just was, and I'm also brought up Megan by two entrepreneurs. And then my, I've been married for 25 years. My in laws were entrepreneurs. I've always been surrounded by, like, you have an idea. Okay, great. How are you going to make it
happen? Or, like, you know, not honestly, tons
on even the how, the how comes after, it was like, Okay, let's do this, yeah, or let's create this. Like, so for me, it's always been about, like, being bold, asking what you want, making those changes, telling everybody I was on, for example, I was on Drew Barrymore a couple years ago her show. I wanted to be on her show so badly the moment it came out. And I told everybody I met, eventually I met this wonderful man who I'm very, I'm still friends with, who ended up getting a job at the Drew Barrymore show, and called me one day and said, It's time
you get to be on Wow. And then that's what I mean. Like, I come to it from a different point
of view. I think a lot of people, because I don't Megan, you would have told me, like, I don't think your parents were entrepreneurs, and most people in our space orange, which blows my mind. And it's a wholly different conversation. But I was really brought up with this. You can create anything out of any possibility, yeah. So that's where it comes from. And then being able to see the holes in the in the scalability of our businesses and how we want to do it, I just put those two things together. And to be completely transparent and honest, I used to call it the fame lab, right? Audience would sometimes be like, I don't want to be famous. Beth. And I was like, really? Like, if you're famous, then they're like, no. They wanted to have the a recognizable name in the space. And to me, that translated into being famous, like digitally famous, but it didn't translate to them, but when I've changed it to my to millions, this profitable system, people are like, Oh, now I get it. Now I understand what you're talking about. Now I want to be a part of it, because I don't want to be famous, but I do want to have a system so that I can make more money and things
that I'm doing. Yeah, I see that too in my work with when I'm figuring out a marketing system for someone, or even working with them on their copyright with them on their copywriting. They want to be more visible, but they only want like this is so much visibility, but not too much, because there is just a different level. And, yeah, lifestyle and different, I don't know fears and things that come up when, yeah, as you move up that, that ladder of of
visibility, of fame, and scaling your business,
actually, so I talked to, you're like, the 16th person I talked to today, honestly, like today was, like, one of those days where you Talk to a million people, but I had a friend I'm just in production stage with a network. It's called this, is it network. This beautiful woman named Sheldon runs it, and she's put and she gave me a show. I pitched her a TV show that I've been talking about for a really long time, and now I get to do it. And I told a friend of mine today, and she said, Beth, you told me about that idea. Like, idea, like, two years ago. I was like, Oh, I did, you know it's one of those things that, like, I didn't even remember telling her, and then I could cry about it. She was like, I'm so proud of you. And I was like, for what she was like, because you just kept you just keep going with ideas. And I only say that because I know people are listening. You have these ideas, and that's that message deep down in your gut that you're not telling anybody. If you get nothing from this conversation, please get tell somebody. DM Megan and I, we will support you and champion you and tell you all the good things that you can do it. But I'm really that's where I want to lay my hat. At the end of all of this, I want to be someone that inspires you to do those things that you won't tell anybody you actually really want to do. Yeah, but thank you for asking that question. Megan. I haven't really talked about that very much lately, but I appreciate
it. Yeah, yeah, absolutely. And it's, it is very inspiring, of like, just your boldness and like, it seems like it's a norm, a normal thing for you because of having entrepreneurs, both as your parents and your in lies. But it's not a norm for so many of us to really be bold about going for what we want. And I think we think about like if I told someone, you know, years ago, I wanted to be on the Drew Barrymore show, or on this show or on that show, like people in my life would look at me like I am delusional, you know, but you are still there saying it out loud, and then, like, had you not told that, man, like, maybe it would not have happened. Had you not been quote, unquote delusional about what was possible, you know, and being the bull so bold as to, like, just say
it, this is what I want, you know. Yeah, why
not? I really come to it like, why people are like, Why me? I'm like, why not me? Why not you? Why not you get to be that person. And if the people in your in your offline life think you're delusional, awesome, but tell the rest of us that are online, because we will not think you're delusional, right? There's an old like, if someone tells you it's a bad idea, it's probably an amazing idea, for
example, so
we didn't talk about it. But I also have a published cookbook called Clean cocktails, righteous recipes for the modern mixologist. It was traditionally published in 2017 and it was an idea I was, I was, I also was a food blogger at that time.
Oh, funny, awesome.
And my uncle, I
was telling my whole family, like, Thanksgiving the idea, and my uncle was like, but you don't really drink. I was like, No, I don't I'm a lightweight. I'm not a good drinker. I thought we right, but I knew it was a great idea. I knew it was timely. And then no one was doing like. I knew all the things that because I believed in myself and I believed in the idea, and honestly I wanted, like, to be like, Look what I did, sucker, right? Like, don't tell me. I can't, because then I would tell my online friends, and everyone was like, you can do this. You're amazing. You can do all you know, what we get from our online communities is that support that we need. It goes back to like. Your friends and family are not going to like and share your posts on Facebook, but all of us in your community, we're going to share it on all our platforms. Yeah, I always say, like, Don't even talk to those people, right? Don't even tell them the stuff, because that little gremlin from them is going to get in your head. And I don't want that to happen to you. I want you to have the idea, and I want you to test it out and try it. I know you and I were talking about unicorn teams, Jen Kim's new book, that you can put your ideas through a whole system, which I've been using for about a year, which I think is amazing. But the whole point of this conversation really is, is like, if you want to do it, you can finding the right support system. It's finding the right way to do it. And that's again, going back to podcasting, there's a way to do it and a way to grow your business in 2025 is through podcast guesting.
Yes, yes, absolutely, alright. So for the listeners who are like, Yes, I need more. Beth in my corner, because I know I'm feeling the same way, where how is best to stay connected with you?
The easiest way is go to Instagram, Beth, nydick, Lincoln bio. There's a couple of different options there, but while you're there, don't forget to follow so you can get along, get along with the journey that we're all going on together.
Perfect. All right. Well, thank you so much. It's been so wonderful chatting with you. Thank
you, Megan. I'll see you soon.