The Marketing Strategy That Keeps You in Your Zone of Genius

If you're a coach, service provider, or online business owner constantly asking: “Why isn’t my content converting?” — you’re in the right place. This episode shares five essential marketing shifts for those who are tired of the content hamster wheel and ready to simplify visibility while boosting real results.

These shifts are especially helpful if you’ve asked:

• How do I simplify my content strategy?
• What’s the best way to stay visible without burning out?
• Why isn’t my audience engaging with my posts?

Your marketing should be your most aligned, powerful asset for growing your business—without burning out.

It's time to finally get results that reflect how powerful your work is.

Here’s what we get into:

— Why you need to stop being your own content creator and start leading like the visionary you are
— The shift from reactive posting to messaging that actually connects and converts
— Why copying trends is killing your voice—and what to do instead
— What most people get wrong about delegation (and how to find a true thought partner)
— The marketing system that saves you hours while increasing connection + conversion

💡 If your content isn’t converting, it’s probably not your offer—it’s your message. Let’s fix that inside the Why Isn’t This Converting? 5-day challenge.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/marketing-strategy-zone-of-genius 

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Instagram → https://www.instagram.com/megankachigan/

WORK WITH MEGAN:

• Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
• Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
• Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.

Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

Transcript

If you are an online business owner, service provider, or coach constantly asking, why isn't my content converting?

You are in the right place. This episode is going to outline five essential marketing shifts for those who are tired of the content hamster wheel and ready to simplify visibility while boosting results.

These shifts are especially helpful if you have asked, how do I simplify my content strategy? What is the best way to stay visible without burning out?

And why isn't my audience engaging with my posts? Your marketing should be your most aligned, powerful asset for growing your business without burning out.

So let's break down the strategic upgrades that your marketing needs right now so you can stay in your zone of genius, reclaim your time, and finally get the results that reflect how powerful your work really is.

So number one is to stop acting like a content creator and start leading like a visionary because as a business owner, you did not sign up.

up for this to spend your best brainpower writing another Instagram caption. And yet, so many brilliant entrepreneurs find themselves stuck in the content trenches.

Somehow, you have become your own marketing assistant, churning out content instead of driving the big picture vision. You have become the social media manager of your own business.

And that might have worked in your earlier days, but now it's actively capping your growth. You should not be your own marketing assistant, no matter how good you are at it.

And most of my clients and people who come to me are actually quite good at marketing, but there's some things you just inherently can't see in your blind spots, or it just gets to the point where like, that is not the best use of your time and your time and capacity are limited and you want and need to be spending that with your clients instead.

You need to be the chief visionary for your brand. That means you should not be generating content manually. Every week, or thoughtlessly sharing chat GPT first drafts because you, quote, don't have the time and it just checks the box.

But ask yourself, is it actually working? Your marketing systems exist to extract and amplify your genius, not drain it.

So instead of creating every piece of content from scratch, you need a repeatable repurposing strategy that translates your ideas into visible, trustworthy content.

And I have linked in the show notes, three tips to create constant content consistently without burnout. That is from episode 38.

Check out the blog in the show notes to grab the link there. So realigning your role as a visionary means leaning into content delegation.

That's just the truth of the matter. Handing off content creation to a team or a trusted partner who understands your marketing system and can turn those high level ideas of yours into a repurposing strategy,

That amplifies your voice across platforms. So imagine this, you block off just an hour on Monday to outline the main message behind your next launch.

That outline becomes a podcast episode or a couple podcast episodes. And then that episode is repurposed by your team or strategist or marketing partner into weeks of content across Instagram, email, LinkedIn, all of the things where you want to show up.

And all the while you are staying in your own lane and you're just sharing your voice and your ideas and the marketing system we have for you handles the rest.

So if you're like, I'm not really into podcasting, I don't really want to show up on YouTube, whatever it is, find what it is that works with your personality, how you want to show up.

Or some people even are just like, I'm just going to voxer you or send you a voice note about what's on my mind, kind of the thought leadership coming through me right now.

And then I take that and turn it into a blog, two emails. By social posts, all the things without you needing to write each one, but it's still in your voice because it came from your voice note, how you naturally speak and talk about it and what you wanted to say, but you don't need to be there perfecting the grammar, the formatting, pressing schedule, all of the things.

That is not where your time is best spent. So this is how content delegation supports your energy, your leadership, and your growth, all without losing your authentic brand voice.

Okay, shift number two is investing in strategic messaging so you don't post reactively. So if you are feeling stuck in a cycle of posting just to stay relevant, or if you ever realize, oh my gosh, I haven't posted in a few days, so you scramble to have ChatGPT help you write something, but then ask yourself, is that converting?

This does not feel great, and it's not a strategy. That's survival mode. And that is what we call reactive marketing, and it's what...

It content creation feel so draining. So the real question is, and most people are asking the wrong question, most people are asking, what should I post today?

The right question should be, what do I want my audience to understand, feel, or do next? So when you're just posting reactively, you're missing the strategy, the message, and the purpose.

Posting just to stay active on social or please, the algorithm typically doesn't convert. It doesn't warm up leads, and it definitely doesn't make you feel confident in your visibility.

What you need is strategic messaging that connects your content to your offers. It guides your audience through a journey.

It's intentional that we're bringing them from awareness to trust to action. Every piece of content has a specific job.

And when it's done right, it works for you 24-7. So if your message isn't sparking that customer journey right now, I have...

Another episode that breaks down why your converging copy isn't landing and how to fix it. Again, that's linked in the blog in the show notes.

So before you post, ask yourself these few questions. What is this piece of content here to do? What purpose does it serve?

Does it lead someone to a free offer? Does it build belief in your paid service? Does it help a stranger see themselves in your story?

That is where this connection that we always talk about comes from. We want people to see their story in your story.

That is what is going to connect you and make them want to buy from you. Because the truth is right now that people are not buying from people who have the best product or service.

That would seem logical, but that's not how it works. People are buying from the people that they feel the most connected with.

So yes, you need to have a good offer. Yes, obviously in integrity, you need to be able to deliver on it.

But in order to get people... Well, to buy it, to get them into your world so you can have the impact that you want to make, you need to be able to connect with them.

So start with your core message and your offer positioning, then let that guide your content calendar. When your messaging is mapped to your offer and your audience journey, you're no longer guessing.

It actually becomes easier. You're implementing a content planning strategy that aligns with your business goals. So, for example, if you are promoting a group program and you know your audience feels invisible to their industry, your weekly content might include maybe a story about feeling overlooked and how that actually makes you feel emotionally.

Another piece of content could be a tip on how to clarify your message so that you do feel seen.

And another piece of content could be a testimonial from someone who got results from your offer. Now your visibility isn't just visible for visibility's sake.

It actually has direction and your brand alignment is doing the heavy lifting for you. This is what is going to eliminate the scrambling and shift into strategic content that finally converts in the way that you deserve.

Okay, now tip number three is to stop copying trends and start owning your voice. So we've all seen the trending audio, the fun real trends on Instagram, the 30-day caption templates, the swipe files, all the things.

And yes, some trends work in the short term, they could be fun visibility, but ultimately that is not what is building brand loyalty, which is what we actually want.

So yes, trends can boost visibility, but visibility doesn't always mean connection, and connection is what builds your business. If you want to be known for your voice as a thought leader, it is time to stop mimicking, stop over-relying.

And chat to BT and start expressing what is really on your heart. That is actually also why I created my messaging clarity journal.

It is the best at getting what you actually want to say out on the paper. And once again, that's in the blog and the show notes as well.

And this really matters because your ideal clients aren't just looking for information. They are looking to resonate, to connect with you.

They want to follow someone who sounds like a real human with a real point of view. They want to feel like, hey, we're friends.

We know each other, even if you've never actually met. So when your content feels like you, that is what builds trust.

And that trust turns into inquiries and those inquiries turn into sales. So ditch the templates and the robot vomit and start building a brand voice system that supports you.

Your brand voice is your most powerful asset. It sets you apart, earns trust, and makes the right people stop scrolling and pay.

Tension to what you have to say. And when your audience hears you, like the real you, not just another recycled hook that you found and sounded good, that's what makes them lean in.

Authentic marketing, meaning messaging that reflects your true personality, perspective, and point of view, needs to be a priority. Not just if and when I have time, because that time, obviously, we know it never comes.

It's never later. It's always now or never. I really wanted you to check out if this feels like an issue for you or if it's not a priority and you don't know how to make it one.

Holly Haynes, I got to interview her and we did a whole episode on how owning her brand voice doubled her revenue.

She gave away so much behind the scenes of her thriving, successful business. It is one of our top downloaded podcasts and I highly recommend that you go listen to that one next.

And again, that is all linked in the blog, which is in the show notes. So that is how you actually differentiate yourself, not sound the same as everyone else in your industry, and achieve real brand voice clarity.

So let's get practical. What does this actually look like? Got three simple steps to help you start to own your voice.

One is you own your voice by just using it more. But plain and simple, like the more you use it, the stronger it gets.

Just like a muscle, that's why we work out. The more you do it, the stronger your muscle gets. So talk to text your first draft so it truly sounds like you.

This is one of my favorite hacks ever. If I am feeling stuck, I'm not going to stay behind the computer.

I'm going to go for a walk. I am going to put my AirPods in and have a meeting with myself, which is just me talking as if I'm talking on the phone to, you know, my business coach or my business bestie and sharing with them what's on my mind, what I actually want to say in my content.

Like it can be as unhinged as you want it to be. Because again, it's just a first draft. And then when I come back and take that transcript on my computer, and then I turn it into the content that I actually want to say.

And it sounds like me because it was just me naturally talking. So that is a great way to get started if you're like, nothing else is working for me.

Step two is to identify a couple core beliefs or truths you really want your audience to remember or to be what you want to be known for.

And if you're not sure what those are, again, I want to encourage you to download my Messaging Clarity Journal.

It will help you know exactly what you need to say. Again, link is in the show notes. And then lastly, I would say the easiest way to make content is to think about client conversations or voxer rants to your mastermind or peer group and turn those into posts that lead with your values.

So again, make it easy. You don't have to be super creative and come. When up with content out of thin air, the best content comes from the conversations that you are already having, comes from the questions that people are asking you on coffee chats, in networking groups, on sales calls, and speaking to those in your content.

So this kind of content differentiation is what builds loyalty over time, and bonus here is that LLMs, so ChatGPT, things like that, they recognize and prioritize this kind of distinct value-driven messaging.

So if you want ChatGPT to spit out your name and your website, recommending someone who's asking to work with you and not someone else, this kind of content is what makes their little bots crawl and show you over other people.

I'm coming up with another episode with all the details on that, so stay tuned in a couple weeks. Okay.

Moving on to tip four is to stop doing it all and start building with a thought partner. And I know you have probably heard you need to delegate more.

It is all over our online industry. And you know what? I'm going to be willing to guess you've probably tried that.

You've hired a VA, a junior copywriter, maybe even a social media manager or something along those lines. But instead of feeling relieved, you felt frustrated.

The content didn't sound like you. The process took too long. They didn't meet their deadlines. You ended up editing everything anyways and wondered, why did I even hire them?

I'm just still doing it all myself. But let me give you a different perspective on that. The real issue is that you are not just delegating tasks.

You are trying to outsource the strategy without first clarifying your voice and your vision. Maybe you do have a brand messaging guide.

aırım accuracy behind it. All And But is that a year or two old or older? Do you even have one at all?

That is such a key document that helps, I think, me as a copywriter and marketing strategist so much. It's like I literally, you can see my shoulders relax with relief and just exhale with relief when someone has one that is good and updated and well-researched.

But honestly, more often than not, people don't have one at all or they don't have one that is good, meaning to the depth of research that I would like to see.

So when I make one of these, I go in real deep. I binge all of your content. I look at the data and then report back to you.

Here's what the data says. Here is what that means. And this is the direction that I suggest going in on the basis of that.

So trying to get the cheapest possible. People hire to, quote unquote, do content. That's why it backfires because they don't understand your voice or your strategy.

And I have another article that shares more about how to know if and when you need to hire a copywriter.

Once again, check that in the show notes. Okay, so, so then what do you do? So marketing delegation paired with clear content support makes space for true thought leadership.

So often your thought leadership is held down or held back because you just don't have the time and capacity to do it all while running a business, while raising a family, while trying to have a life, while serving your clients, while doing all the things.

So true marketing partnership, that needs to be the standard. That looks like someone who can think at the same level as you for your business.

They are a thought partner, not just a task picker. So instead of handing off... off... And to-dos, you are working with a thought partner in marketing who gets you, who is passionate about your voice and your mission and your brand, who is excited to amplify that message and get it out into the world, and someone who understands your brand on a deeper level and can amplify your message without diluting it.

You will be amazed at how much time you save once you are no longer the bottleneck in your content process.

That is not the best use of your time. So think of it like this. You bring the thought leadership.

Your marketing partner is what turns that brilliance into a systemized, scalable marketing system that actually grows your brand. And Mikayla Quinn has a great example of how it works for her business.

She has been working with the same copywriter for like six plus years, and she tripled her income by outsourcing the right way.

I have that episode linked in the show. It is a fantastic interview. Again, she is so generous in sharing this with me.

Again, I was just like, this, more people need to know this. And just the relief you can have and the freedom you can have.

Michaela has, I can't remember now, four or five children, and she's home with them. And she has this thriving business while being present to raising her kids.

So most of my clients save at least five to seven hours per week and countless decision spirals once they stop totally DIYing and start working with someone like me who can translate their thoughts into powerful and purposeful content.

So you end up spending less time on marketing and you actually show up more consistently and more confidently and it converts for you.

So the ROI is there. It is a win-win-win all the way around. And lastly, tip number five is to replace the hustle for visibility with a system for connection.

Because as you know, being everywhere is not the same as being effective. Most overwhelmed entrepreneurs think their content problem is inconsistency.

I hear that all the time. They ghost their list. They don't know how to, or they feel awkward emailing again, or don't know how to.

They know they're supposed to sell to their email list, but they don't know how to do that now that they've ghosted them.

But in reality, inconsistency is not, that's just like the surface level problem. The deeper problem underneath that is that there's an unsustainable marketing strategy.

You do not need to post every day. You do not need to be on Fathom. You do do not need to post every day don't

That goes nowhere. What you need to do is build a visibility rhythm that fits your brain, your bandwidth, and your business model.

I'm going say that again. Build a visibility rhythm that fits your brain, your bandwidth, and your business model. So it needs to work for your personality.

So many people come to me with this marketing strategy from a very expensive business coach that they feel like they have to implement.

Because their very smart, expensive business coach told them to because the guru does it and it worked for them.

But then that's just become some cookie cutter strategy that doesn't actually work for you. And if you don't feel good marketing in that way or it doesn't play to your strengths, then it's not going to be sustainable.

And it's ultimately then not worth doing it if you can't do it consistently. So one aligned message can power a month of content when you get the right system.

Truly, when I work with my done-for-you retainer clients who are hitting their multi-six and seven figures, I meet with them for literally just one hour per month.

I pull out all of their thought leadership, all their content ideas, notable things that happened that month, and then I take that recorded conversation that is just an hour of their time, and then honestly, I don't need to talk to them for the rest of the month.

I don't need to ask them questions. I don't need to take more of their time. I can turn that into all of the things, or even honestly, sometimes it's like they give me their podcast episodes, or I take their IG Lives, or insert your favorite way to create content, and then I turn that into long-form blog posts that have the SEO and GEO in mind.

So you get found both on Google and, you know, ChatGPT, or, you know, whatever language learning model you use.

I turn it into insightful emails. Um, micro posts for threads, reels and carousels for Instagram and more, whatever, you know, our pre-agreed upon deliverables are, I take that and turn it into all the things.

So they literally, they're like, I'm so sorry, I didn't come prepared. I'm like, no, great. You don't have to.

I will ask you the strategic questions to pull out all of the things. You don't need to prepare anything for our meeting.

You just show up, talk, brain dump, word vomit on me. And then I take that and then turn it into all of the content that you need to show up in a way that you like, that is powerful, right?

Um, so this kind of content repurposing, it's not just smart, it's sustainable. It keeps your message clear, your presence consistent, and your content is aligned across all channels.

So you're no longer hustling for visibility. You're building sustainable marketing rooted in audience connection and trust. So why is your...

Content Not Converting. Here's how to fix it. I think those five shifts are the most common and most frustrating to me to see because it really can be a simple fix.

And likely, like, your offer is probably good. You know, it's your messaging that is not doing the work that it should.

It should be doing more heavy lifting for you so that your sales calls or sales process is so much easier.

So if you've made it this far, I want to leave you with one final reminder, and that's that you don't need to do more, which is great, right?

Because you're probably at capacity or close to it. What you need to do is the right things consistently. And I'm able to quickly and easily identify for you what those right things are and what you can release so that you can show up in your marketing as a powerful voice and create that impact, you know, which is the whole reason that you probably started your business in the first place.

So if you'd like to dip your toe into what could this look like? What could this feel like? What is it like to get more of my brain on your stuff?

My free five-day challenge is going to support you. It's called Why Isn't This Converting? And when you join the five-day free challenge, you are going to get the five key messaging shifts that increase conversions.

You're going to write clearer, more compelling copy in just five minutes a day. So this is not theory. I'm telling you what to do and shift in your copy and you go and actually do it.

So you are going to see results from this and you're going to know exactly what to tweak in your copy so that it actually leads to sales.

So if it's stagnant and not making sales, we're going to make it start generating sales for you. Or if it's just not generating enough sales, the sales that you want to see, or if it was once selling and it's not anymore, what do we need to do?

So join the challenge at the link in the show notes to update your. Content so that you could get more clients and, again, make the impact that you know you can make.

You don't need to overhaul everything. It's not going to be these massive changes that take all day. Literally, I designed it so it can be done in just five minutes a day, the small, quick things that are going to make the biggest results for you.

Okay, so we are going to help you get that messaging down that reflects the brilliance of your work and the content systems that let you stay in your zone of genius.

So let's make your marketing do what it's meant to do, connect, convert, and reflect your values. So go join me on the Why Isn't This Converting Challenge at the link in the show notes.

We start Monday, August 11th. See you there.