Try This PR Strategy For More Brand Visibility with Nicole Pearl

You know visibility is the next step. You’ve built the offer, you’ve got the track record… but something still holds you back and it sounds like:
 "Am I big enough?"
 "Why would anyone care what I have to say?"
 "Who am I to be featured?"

In this episode, I’m joined by media expert Nicole Pearl to talk about what really makes visibility easier—and why the answer isn’t more polish or a bigger audience.

When you lead with your message, your mission, and the people you’re here to serve, the fear fades and the right opportunities come forward. That is the power of brand authenticity.

Whether you're navigating the thought leader identity shift or you're PR-curious, this episode is packed with perspective, practical tips, and a fresh approach to getting visible without burning out.

🎧 Tune in to learn:

• 3 mindset shifts to overcome the fear of being seen
• How to sound confident and media-ready (even if you're nervous)
• The real reason visibility can feel vulnerable—and how to stay rooted
• Nicole’s take on why thoughtful PR beats shiny PR every time

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https://www.megankachigan.com/pr-strategy-brand-visibility

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Transcript

Today We are going to have a deeper conversation about visibility and what that really means, and the kind of the subconscious and the inner game that that comes with it, because when you have more visibility, as you know, that often comes with people having comments, and the Pima gallery of the Internet has their things to say. So we're going to talk about how we can kind of create an armor around that, as well as practical media wisdom and building resilience when we are in those public spaces and have those media appearances. So let's start with talking about what are some of the most common fears or identity shifts that you see when entrepreneurs, small business owners, start becoming more visible.

So once you get over the hump, because a lot of people are wondering, Am I big enough? Why would anyone care what I have to say? So once you crack through that, then the next step is okay, now I'm visible, and then I find that a lot of people, all of a sudden, are a scared like there's a vulnerability, or they start to question, or second guess, they just feel like they are not as shielded, so to speak. And so part of it is not getting lost or detracted or distracted. 
The first fear that I hear from so many people is, am I big enough? Or why would anybody want to feature me that is so common, it's so understandable. I've spoken to people who I kind of idolize, right, who I think are really big names, and even they've said to me, Well, why? How would I even be in the media like they even have these fears? So we, everyone deals with it. Once you get over that hump and you realize that there is value in what you have to share, then you get the visibility. And then the next thing that people experience is the kind of insecurities that come with the judgments and the noise or what can distract you from people's judgments, so to speak, of like what you have to say. And I think you should take that, in some ways as a compliment and use it to empower you, because as long as you stay rooted within what your message is and what your expertise is, then it only is going to strengthen your platform.

Yeah, I think that's so true. And I think like, knowing, like, your values, like, okay, like, this is the hill that I'm gonna die on, or like, this really is, like, truly, what I believe in, kind of helps you stand stronger in that of like, of course, it sucks that, like people are doing, that people are saying that, but you also, like, know, it just comes with the territory of being more visible. So what does it look like? Can you unpack like? What does that mean for someone who is afraid of being seen, or to encourage someone who is currently visible in their business has, like, hundreds of 1000s of followers, or is landing these bigger opportunities and still getting these, like unnecessary comments that's

always going to come with the territory. And I think what you have to stay connected to, which might sound cheesy, but it's like the mission, and if you're service based, what are you doing for other people? Or just, let's bring it back and make it super personal. So for me, for example, like, while I specialize in helping people with PR and visibility, I have other platforms. For example, type one diabetes is a mission that's close to my heart because my son lives with it, and so I will go on social media, and I will talk about type one diabetes awareness. Now, in me doing that, there could be a lot of people saying, Oh, she's like, looking for sympathy, or, Oh, she's like, trying, you know, it's all self serving, but it's, it's not like the fact that I've had people in other states reach out to me and say, because of what you shared, I got my child checked out. Like, that's what I hold on to, versus like, if I share this about like, what my medical drawer looks like, so people see what really the realities are, it's again, it's not about me. And if I hold on to the fact that by sharing that, it's going to potentially open up somebody else's eyes, so whether they're more empathetic or they have a friend, they had no idea like that's why you have to stay true to what your services or what your brand is, and it doesn't always even have to be this give back mission, but just remember that there's the purpose of what You're trying to serve, and hopefully that helps to shield you from kind of, I don't know, the uncomfortable or the judgments or the comments that might make you second guess what you're doing in the first place. Yeah,

that's so valuable to, like, remember, it's not actually about you. Like, your mission is so much bigger than you. And about like, when you keep in mind like, who you're serving, and focus on the people who are like, Yeah, who got checked out because you said that thing. Like, how much more powerful is that versus if you just focused on the people who, you know, say this and that and like, they're not even Right? Like, that's not even where you're coming from. And you know, they can think what they can think, let them, but yeah, making it not like it's a personal mission to you, but it's not really about you, so to speak,

right? Even gets superficial, like at while I while I help people you know, with the visibility. The other side of what I do is that I'm an on air beauty and lifestyle expert. I'm a beauty journalist, so you would maybe think that me showing up on social media, I'm gonna have like, makeup and always like look a certain way. But the truth is, when you go on my social media, look, I'm a mom of three, I'm busy, like, I'm usually in my robe. I rarely have makeup on. And if I actually cared about. I mean, I do care about like you want to look and feel confident, but my purpose isn't to present myself in this way. In some ways that would be like unattainable, unattainable, if I always had the a full face of makeup on. And so that's why it's like, don't let your appearance or don't let the judgment stop you from just going on and doing what you need to do.

Yeah, that realness is often more powerful too. I feel like, like, it's more relatable. It's more resonant of, like, okay, that's why, you know, Oh, me too. You know, I relate a lot more with, you know, not wearing makeup to, you know, those times when you do wear makeup, for example, so you were talking about like, how you show up influences how people respond to you in our little pre conversation. Can you share a moment when a shift in presence, whether this is for you or someone you worked with? How did that change things?

It's interesting because I'm not like this woo, woo type of person, you know, I'm kind of, I'm very direct, I'm I tell it like it is. But then when I work with clients there, when it comes to this whole visibility, like mindset world, there is this transformation, this aha moment that just naturally happens once you connect and click with what you're kind of shared, what your expertise is, what your value, when you realize you're worthy, and then it's, it's really incredible. It's, again, not to get like, all emotional here, but what it can do for you within your business and how you show up, it literally changes everything, because when you show up with that conviction and confidence, like that true belief, then other people are going to believe you. No one wants to like work or buy, you know, work with somebody or buy from somebody that they're not convinced. And it's not a smoke and mirrors game. It's like the real deal stuff. And once you see that which using PR and visibility, like sells yourself for you, it is it really can make such a difference in your business, because it gets so much easier for you.

Yeah, and when you're truly, like, fired up about your mission, and just like, use that as your marketing is like you being fired up about your mission, then you're naturally confident and convicted because, like, this is what you believe. Like this is the reason why your business exists, and showing up from that place, then you're not, like, faking this confidence or this belief, like, this is really what you believe, and operating from that place, yeah, makes it feel like, well, if people are gonna say something or disagree, like, like, it just doesn't matter as much or like you're open to hearing, you know, if it's a worthwhile conversation, not just someone saying things, just to say things.

Yeah, and I think the easiest way to show up, like, honestly, if you are hesitant about everyone gets nervous about, like, bragging or whatever, if, again, if you have, if you're good at what you do, I'm sure your clients have results. And so it's really just using their testimonials or Everyday Stories of like, hey, look, I got an email. I got an email on Friday from a client who landed her very first TV segment from doing the work that we did together. She has no TV experience that is something that I can share with people. So again, it's not about me, it's about what can happen for you when you implement what you learn. And so that's not anything that should be hard to show up about, because you're like, telling someone else's story. And so it's another way, right? It's another way to story tell without having to make it about you. And so it's easier to show up and feel confident in that,

yeah, that's great. It's not, oh, look at me. It's, you know, here's the transformation that occurred. And you know, how much more possible is it for you, the listener or the audience? Okay, I want to go back and talk about, we were talking about conviction, showing up with that conviction, that confidence, that true belief, when you realize that you are worthy, what do you think that really looks like in voice, posture or message, and how can we cultivate that like even when we're scared because we're, you know, under the spotlight, literally or figuratively, and people are watching and it's being broadcast,

which is something that You know. Another way to speak about it is media training. Because I help people with media training, and this is legit a skill, because the more you do it, the easier and more natural it will feel. But a few tips to make sure that, let's say you're coming across with conviction, is to talk in sound bites versus long, renowned sentences. So talk in shorter phrases. Try to practice taking out those filler words, like um and like, because it just kind of makes the power of it diffuses the power of what you're saying. And I would rather you talk more slowly with different sorts of like, intonations versus sounding monotone. But at the end of the day, all of that, those are all tips that can be helpful, but it's really about the passion in your voice. And so even as an example, if I could say, like, think you should buy this from me, versus I think you should buy this from me, there's such a difference. Again, you don't want to be practiced or sound commercial, but pretend like you're talking to your best friend, like you're telling or think about who your clients are, if your your clients are CEOs, okay, maybe not your bestie, depending on who you're really trying to speak to. Like, imagine, we've heard this before that that one person like you're not going on social media, you're not going on a podcast. In my opinion, to talk to the masses, it's like, I want to talk to you that one person who's listening, who connects with me or what I'm saying, it becomes much more personal. And I think, in a world where everyone's being sold to and there's just so much noise. I would rather connect with one person that is my person versus 100 people who aren't my people. Because ultimately, I want to have dream clients, right? And I want to attract that person versus people that just like aren't going to recognize my value, aren't going to see the worth. Like, I don't want to do that heavy lifting. I want those people to come to me when they realize, like, this is the person that I need to get me to where I want to go. Mm,

hmm, yeah, yeah. So many people are still trying to, like, play that numbers game, which, like you said, but like, what if instead you got that one person who ends up becoming a super fan, and like, shouts your name from the rooftops, and like, genuinely is obsessed with your brand because of the transformation that you offer. Like, how much more valuable is that one person versus having a couple more 100 or 1000, you know, extra subscribers on your email list, or whatever it is, I love that you're saying. Like, there's all these things that you can do, but like, it's really about the passion in your voice, because people can tell, and this is something that I say from the marketing aspect as well. Of like, if you're marketing, you're just, like, checking off boxes on a to do list, because you feel like you have to, like, that energy is showing up, versus, if you're really passionate about what you're talking about, like, people can tell the difference. And like, that's what they want to hear and connect with, and like, be a part of. Like you said, is that that passion something that really matters to you and it really matters to them, and then there's that relatability, that connection point,

I agree. I don't think anyone should be wanting visibility with the purpose or goal to be famous. That's not going to you're going to miss you're not going to have success that way. So, yeah, it's not to me about having a million followers, or, you know, the most popular person in the room. It's about visibility with an end goal in mind, which is ultimately to either serve or get more products sold. You know, like that.

Yeah, yeah. I feel like when you lead with your mission, then that gets you very passionate. It you speak with much more passion, which then allows you to serve more people by selling more of your product or service, or whatever it is, and the people who really want to be there. So what would you say to the business owner who has a level of success, but they want to grow more, but they have this, like almost subconscious fear of visibility, even though they know that, like that's likely their next step is they need a little more media. They need the PR. They know that it's important for their marketing. So what? What would you say is a practical next step for them?

This is legit. Why I do what I do? Because there are those people out there that are ready to take their business to the next level. They might not be in a position where they can invest $50,000 in outsourcing their PR because it's a big investment, but they don't want to be left behind, and that's why, for me, like everything I do, is journalist first approach, because I've been a journalist and under expert for so many years, and I think that when you get That insider perspective and the access to those connections, it gives you that confidence that you know that you're not gonna be wasting your time, because it's a very targeted approach. So if you're somebody that is looking for you're like, Okay, I'm ready for the next level. Like, I have done some podcasts. I'd like to be on TV, or I'd like to see my name in a magazine or and you're like, not sure where, what do I do next? It's really about identifying your targets, like, where do you want to be? That's something that I work with my clients on, and then figuring out what it is about, what you do, your expertise, your product, your whatever it is, of like, how it can serve that outlet, so to speak. And you really know you need to know how to pitch. I have a specific formula that works. I know you could do a chat GPT. There's all those resources out there. However, I can smell them from mile away. So my one word of caution is that make sure you personalize and don't just like copy and paste. I actually had a client who, you know, the goal is, like, I want you to learn as you go. And then I saw that before she kind of used the formula I was teaching. She put into chat, PT, chat GPT, and she emailed it to me, and my first response was, like, did you create this on chat GBT? Because I could tell and it just everyone is using chat GBT, so that's not going to differentiate you anymore. Like relying on that to get visible, you have to do better in order for you not to get lost in the sea of emails that we journalists receive,

right? Yeah, that's a great perspective, because, yeah, you are not the only pitch in their inbox. There are hundreds of them. And like you said, if everyone tries to shortcut with chatgpt, then, like you said, it's not a secret. Like we can tell it doesn't take you, know, a genius, to to figure that one out, even if you edit it, even if you personalize it a little bit, yeah, but really focusing on, I love what you said about, like, figure out what it is about what you do that's different, and how can it serve that particular outlet that you're pitching to think about them and their audience and make their job easier. And that goes back to what we've been saying at the beginning and all along, is like, it's not about you, it's not about us, it's about the audience. It's about the outlet that you're pitching. How can you serve them? And that's what will likely make them choose, you know, you over someone else. We want someone who's going to make our job easier, right? Yeah,

and applying like what we're saying now as well to your social media is also going to help put you ahead of the game. So making sure that the minute I go to your social media, I can see how you stand out from, let's say, other service providers, other whatever, whatever it is that you do like, what makes you I mean, again, this isn't new. This is classic marketing, 101, but it's really important that, for example, if you're more of a if you're a service provider that caters more to toward like a luxury or a higher end, then you want to specify that, because if it's a journalist and their outlets are more of a lux outlet, then they're going to connect to you over another service provider in Your space that works with, like, a different type of demo. So it's like those little tweaks or nuances that actually make a big difference.

Yeah, it's more about being a match rather than trying to please everybody, right? Yeah, good. Okay, awesome. And I know you say PR can feel like an exclusive club, and you're showing us the secret handshake, so to speak, to open the doors to land those big name, big brand press that we are after here, and you have a free custom GPT called Media matchmaker Pro that you are sharing with our listeners. Can you tell us a little bit more about that?

Yes, and I'm really excited about it, because it's fairly new, and the feedback has been incredible. So basically, if you're looking to discover the top five media outlets that are right for your brand, it's just using my own identify your targets strategy. It's answering a few simple questions. And the media Matchmaker is going to tell you not only where to pitch and it's going to give you a variety of TV, magazines, podcasts, but it's also going to tell you how, with the angle of how you should be specifically pitching yourself to these outlets, and I think it's gonna it's a really, really good first step to point you in the right direction so you can start getting media as soon as, as soon as you do it. Yeah,

that's amazing. That's so smart. And like you said, the great, a great first step in the right direction,

because a lot of people that I talk to are kind of like, well, I want media, or like, I want to be on TV, but then they're like, but I don't really watch TV. I don't really like, you know, which is totally fair. So they're like, where should I be? So if that's you, this you don't have to worry about, if you don't watch TV, let's just say it's going to tell you where you should be, and then, and then you can watch that show,

yeah, yeah, right, because there's so it's overwhelming, like there's so many options of where you could go. And if this just narrows down to you, start here, yeah, it takes a huge weight off our shoulders. So awesome. So that link will be in the show notes, so you can grab it there. And thank you so much for joining us today and sharing your expertise. I am very excited to apply these as well. I know that our audience loves it as well.

Thanks for having me.