Difference Talks
The LABOV Difference Talks podcast is all about differentiation and celebrating what makes brands unique. In each episode, we meet people who’ve dared to stand up and stand out, sometimes against great odds. We share the stories of how they have differentiated themselves, their enterprises, or their brands, and given meaning to those around them. This podcast is a journey into what it takes to win hearts, minds, and market share. In a world of copies, conformity, and commodities, uniqueness speaks volumes... Difference Talks.
Episodes
40 episodes
How Small Gestures During Crisis Can Make a Big Difference | Chris Garrett
This inspiring episode features Chris Garrett, Director of Consumer Marketing at FootJoy, sharing his personal journey with a rare brain tumor, revealing insights about resilience, the importance of seeking expert care, and the profound impact ...
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Season 3
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Episode 7
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34:12
Harness the Power of Play to Enhance Creativity | Andrew Davies
Join us on this episode of Difference Talks as we dive into the transformative power of improvisation in the workplace with Andrew Davies, co-founder of Artly Working. Discover how Andrew uses his background in theater and improv to help organi...
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Season 3
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Episode 6
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35:57
Hidden Lessons from NASA’s Moon Landing Campaigns | David Meerman Scott
Most organizations underestimate the power of genuine fandom—and risk missing out on a loyal, passionate tribe that drives exponential success. In this episode, David Meerman Scott uncovers the counterintuitive lessons from the worlds of the Gr...
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Season 3
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Episode 5
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38:31
From Legacy to Innovation: Strategies to Future-Proof Your Brand | Bennie F. Johnson
Unlock the future of marketing with Benny Johnson, CEO of the American Marketing Association, as he reveals why innovation and renovation are the true differentiators in the rapidly evolving marketplace. Discover how legacy brands can stay rele...
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Season 3
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Episode 4
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31:19
Transforming the Steel Industry Through Culture and Creativity | Barry Schneider
In this episode, hosts Marcus McMillan and Barry LaBov sit down with Barry Schneider, President and COO of Steel Dynamics (SDI). Discover how creativity plays a pivotal role in the steel industry, transforming it from a traditional commodity to...
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Season 3
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Episode 3
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37:58
Author Secrets for Writing and Promoting Books | Terry Whalin
In this episode, Barry LaBov and Terry Whalin dive into the world of book writing and promotion. They discuss the challenges and strategies involved in writing and successfully launching a book. They share personal experiences, insights on the ...
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Season 3
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Episode 2
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20:52
Inspire Effective Leadership | Jeff Matlow
In this engaging episode of Difference Talks, we sit down with Jeff Matlow, a seasoned entrepreneur and leadership coach. Jeff shares his journey from founding multiple companies to coaching leaders at Fortune 500s and founder-led businesses. T...
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Season 3
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Episode 1
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33:17
Empowering People to Flourish | Sisters of Life
In this enlightening conversation, Sister Mary Doolittle, Sister Mary Karen, and Sister Bethany Madonna of the Sisters of Life share their profound journey of faith, service, and the mission to uphold the sanctity of human life. They discuss th...
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Season 2
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Episode 24
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36:49
Discover True Brand Connections | Dr. Ethan Decker
Join hosts Barry LaBov and Marcus McMillen as they sit down with Dr. Ethan Decker, founder of Applied Brand Science and a leading expert in brand strategy and marketing. In this episode, we explore the universal laws of brand loyalty, separate ...
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Season 2
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Episode 23
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36:49
Engage Generations and Spark Creativity | Adam Kingl
Adam Kingl, an educator and author, explores the dynamics of today's multigenerational workplace, discussing the challenges and opportunities of engaging different generations, the importance of creativity in leadership, and how organizations c...
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Season 2
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Episode 22
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32:28
Transform Ideas Into Impact | Dr. John Mullins
In this engaging episode, Dr. John Mullins, bestselling author, professor, and renowned speaker, shares his insights on how entrepreneurs differentiate themselves from traditional executives. He discusses his six rules for entrepreneurial succe...
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Season 2
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Episode 21
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32:12
Discover How Differentiation Built Success at Callaway Golf | Jason Finley
Dive into the world of golf innovation with Jason Finley, Global Director of Brand and Product at Callaway Golf. We discuss the journey of Callaway's groundbreaking products, from the early days of R&D to becoming a leader in the golf ball ...
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Season 2
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Episode 20
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27:25
Overcome Self-Doubt and Unlock Your True Potential | Dr. Tara Halliday
Join Barry LaBov as he welcomes Dr. Tara Halliday, a renowned expert on imposter syndrome. In this insightful episode, Dr. Halliday delves into the pervasive issue of imposter syndrome, affecting up to 80% of high achievers. Discover the root c...
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Season 2
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Episode 19
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32:45
Exploring the Transformation Economy with Joe Pine
In this episode, we talk with Joe Pine, a renowned author and speaker, about the evolution of the experience economy into the transformation economy. Discover how companies can differentiate themselves by creating memorable and transformative e...
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Season 2
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Episode 18
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31:57
The Key to Customer-Centric Success with Laura Patterson
In this episode, we sit down with Laura Patterson, entrepreneur, speaker, author, and founder of VisionEdge Marketing, to explore the art of differentiation and customer-centric strategies. We discuss how technology levels the playing field and...
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Season 2
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Episode 17
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33:55
Differentiating Communities with Jason Freier
In this episode, we step inside the world of minor league baseball with Jason Freier, Chairman and CEO of Hardball Capital. We discuss how modern ballparks are transforming communities, why the fan experience now matters more than ...
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Season 2
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Episode 16
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33:59
Unlocking Potential with Sal Syed
In this episode, we speak with Sal Syed, CEO and Co-Founder of Arccos Golf. We dive into the world of golf technology and innovation, including how his company is revolutionizing the game with AI-driven insights and data analytics. This episode...
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Season 2
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Episode 15
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35:54
Celebrating the Brand Experience with John Roussel
In this conversation, John Roussel, Chairman of the Board, Ferraro Foods, shares his experiences navigating the challenges posed by the COVID-19 pandemic in the food service industry. He discusses the drastic shift from normal operations to a s...
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Season 2
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Episode 14
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29:05
Building a Culture of Care with Dan Starr
In this episode, we talk with Dan Starr, CEO of Do it Best, discussing the importance of company culture, leadership, and employee engagement. Dan shares his journey from law to business, the influence of past leaders, and how the company maint...
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Season 2
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Episode 13
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33:08
Creating a Culture of Customer Loyalty with Ken Schmidt
In our conversation with Ken Schmidt, former director of communications at Harley-Davidson, we discuss the brand's struggles and turnaround. We explore the importance of community, quality, and human behavior in building brand loyalty and creat...
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Season 2
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Episode 12
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35:56
Thriving in Uncertainty with Rebecca Homkes
In this episode, we welcome Dr. Rebecca Homkes, high-growth strategy expert and bestselling author, to explore the concept of uncertainty in business, reframing it as an opportunity rather than a challenge. We discuss how leaders can navigate u...
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Season 2
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Episode 11
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33:03
Transforming Your Customer Experience with Ron Baker
In this episode, we talk with Ron Baker on the concept of transformation in business, emphasizing the shift from traditional service models to a focus on guiding customers through personal transformations. We discuss the importance of different...
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Season 2
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Episode 10
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35:18
Risk and Reward with David Mandell
David Mandell shares his journey from a traditional background in law to becoming a co-founder of the Whiskey House of Kentucky, the most technically advanced producer of custom bourbon and American whiskey in the U.S. He discusses the importan...
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Season 2
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Episode 9
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33:09
Improving and Empowering Lives with Betsy Pepine
In this engaging conversation, Betsy Pepine, a dynamic entrepreneur and real estate broker, shares her unique approach to the real estate industry, emphasizing the importance of relationships over transactions. In this conversation, Betsy Pepin...
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Season 2
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Episode 8
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36:30
Ruthless Simplicity with Jonathan Stark
In this episode, we talk with Jonathan Stark, consultant, expert sales pro, author, speaker, and host of the Ditching Hourly podcast, about scaling a solo business without the need for hiring employees. He emphasizes the use of automat...
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Season 2
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Episode 7
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32:51
