Savvy Offer Hub

69 | Blueprint of a best-selling course - best practices to follow

Ieva Laicane Episode 69

So... what does a bestselling course actually look like?

If you’ve ever wondered how long your lessons should be, whether to drip your content, or if talking head videos are still a thing - this episode is about to clear the fog. 

In this week’s episode of the Savvy Offer Hub, I’m breaking down the most common student preferences (yep, based on real polls from my audience) and how they can help you structure a course people actually want to finish. 

We’re diving into:

  • How long your lessons should be (spoiler: shorter is usually better but not always!)
  • Whether to drip your content or release it all at once
  • What 83% of students prefer when it comes to video formats
  • The truth about workbooks, quizzes & interactive elements (you don’t always need them)
  • Why live calls and coaching aren’t a must - but how to add support without burning yourself out
  • And what to do if your audience craves 1:1 access (without living in your inbox)

If you’re building your first course (or refining an old one), this episode gives you a practical blueprint. As always, it’s about creating aligned offers your way, not following one-size-fits-all advice.

🛠️ Ready to design a course that feels good and sells? Let’s get into it.

TAKE THE NEXT STEPS

💸 Get a deep-dive Course Creation Checklist with all steps from planning to launching laid out with insider tips and AI prompts to use.

🥵 Make big moves fast with a VIP Day access. Get done-for-you course outline, platform setup, launch plan or anything else your business desperately needs NOW.

📥 Get a free Digital Product Platform Guide to find the best fit platform for your offers



CONNECT WITH ME

Follow @coursecreationlab on Instagram

People on this episode