Women Transforming Food

Episode 19: Why empathy is the ultimate competitive advantage for FMCG leaders

Inside FMCG

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 27:09

In this episode of Women Transforming Food, Eugene Cha Navarro, Managing Director of CJ Foods Oceania, explains how "organizational empathy" serves as a strategic driver for the global Bibigo brand. She explores how deep human understanding bridges the gap between global ambition and local relevance, helping Korean flavors find a permanent home in Australian kitchens. By reframing empathy as a commercial capability rather than just a personal trait, Eugene reveals how it accelerates trust with retailers and fuels smarter innovation. It’s a compelling look at why the most successful food brands are those that truly listen to the people they serve.