Leadership In Law Podcast

S03E104 Using AI Voice for Better Customer Service & Profits with Adam Rossen

• Marilyn Jenkins • Season 3 • Episode 104

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Missed calls cost more than ad spend ever will. That’s the hard truth we unpack with criminal defense leader Adam Rossen, who rebuilt his intake around voice AI to capture late-night inquiries, route clients instantly, and deliver a consistent, empathetic first impression every time. Instead of treating intake like admin, he treats it like sales, backed by a clear strategy to become an AI-native firm across the entire client journey.

We walk through the real decisions behind the shift: leaving answering services, testing 20 vendors, and choosing a partner that could handle legal nuance, multilingual conversations, and deep integrations. Adam explains why AWS for telephony and Salesforce for CRM give him the flexibility to scale, how transcripts and QA keep AI on brand, and why clients care more about fast, accurate help than whether the voice is human. For firms on flat fees, the operational gains are even sharper: faster qualification, fewer handoffs, and reliable follow-ups that turn leads into signed cases.

The conversation goes beyond intake. Adam outlines a phased rollout that starts with overflow and after-hours, moves into website chat and video avatars, and expands to outbound sequences that revive old contacts. He calls it the GAS program, give a shit, because it’s about proactive care: checking in on past clients, confirming satisfaction, and asking how the firm can help next. It’s database reactivation at scale, done with warmth and purpose.

If you’ve wondered whether AI can serve real people without losing empathy, you’ll hear how tone training, multilingual switching, and constant iteration create a better client experience than most humans can sustain at 2 a.m. 

Reach Adam here:
https://www.rossenlawfirm.com/
https://criminaldefenseinternships.com/

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SPEAKER_00:

From the loving explosive growth to building up watering teams. We can look to what successful firm leaders and industry experts, who further proven strategies and hard law wisdom. So whether you're a teason leader or just starting your journey as a law firm owner. The Leadership in Law Podcast is here to equip you with the knowledge and tools you need to build a successful and fulfilling legal practice.

SPEAKER_02:

Welcome to another episode of the Leadership in Law Podcast. I'm your host, Marilyn Jenkins. Please join me in welcoming my guest, Adam Rawson, to the show today. Adam, the visionary at Rawson Law Firm, is a dedicated advocate for justice and community empowerment in South Florida. A former prosecutor, turned defense attorney, he blends legal expertise with a passion for mentorship, philanthropy, and reform. Through charitable initiatives, youth coaching, and outreach programs, Adam fosters trust and connection. Since establishing specialized programs and educational initiatives, his commitment to making a difference extends beyond the courtroom, ensuring individuals receive both strong advocacy and compassionate support. I'm excited to have you here. Adam, welcome.

SPEAKER_01:

Thank you, Marilyn. Thank you. Thank you. I know we've been trying to get this done for a few months. I think it was mostly my scheduling. So I'm glad to be here and we can have a great talk.

SPEAKER_02:

Hey, I'm excited about the conversation. Let's start real quick with your leadership journey. Tell us a little bit about that.

SPEAKER_01:

Okay. Certainly. I learned about it all through undergrad and law school. No, actually, I didn't. So there are no really, at least that I know of any classes that are available at a great school like University of Florida or University of Mind Bond. Well, I went down to those things, leadership and loss. Really, I was left to figure it out. And I'm still figuring it out. It's still my journey. So for me, it really just started from team sports. I was a pretty good basketball player growing up, pretty good high school player. But I was at some point your journey ends for that. And it was really for me at high school do I chase the dream and try to go to a very small school somewhere in the Midwest or and pay my way through everything, or do I go to the UF and be a kid and have fun? And so I chose that. But there was a big gap missing when I was in law school, and that was the team sports and the coaching. And I always knew I wanted to be a coach. So at 23 years old, I worked my way and figured it out and hustled into being the head junior varsity basketball coach at my old high school. Uh and so that's really when I first real taste of like real leadership to 23, being in charge of 15-year-olds and trying to run it like a program. And in law, like we're so programmed of either winning or losing, and same with sports. But really, I've learned it's about the journey. And some of the greatest, my greatest improvements have been because of mistakes that I've made over and over again, different mistakes, and learning from them and talking about them. Just like in sports, when you lose or in law in a trial, right? You don't want to lose a trial, but when you lose, you learn a lot more from that loss than you do from the win. And so it's been a continual journey. I coach high school basketball for 10 years. I don't coach high school anymore because I'm so busy. But I coach, I still coach in the Maccabi Games, which is like the Jewish Olympics. And I do that every year. And it's it requires much less time investment for me, but it's still so fun. And just on this law firm journey of mine as well, being in masterminds and coaching groups, I've invested multiple six figures over the years to really get these advanced degrees and these continual degrees of leadership, learning, all the different goods, marketing, management, just everything, and trying to be a better person and better a leader and enjoy the journey while I'm doing.

SPEAKER_02:

I love that. I love that. Yeah, sports will certainly do a lot for you when it comes to leadership there and coaching. That's incredible. What I want to dive into is I'm excited to have this talk, is about your new AI intake. So AI has been something that that people are talking a lot about, and a lot of people don't understand or they don't envision how they could use it. And I do know that even the Better Business Bureau says 67% of inbound calls to small businesses go unanswered. How can we improve that?

SPEAKER_01:

Well, a few things. So, first of all, our goal is by this time next year, you know, right, the end of middle to end of next year, we want to be AI native. We want to have AI in every single aspect of the firm, but not just in it, but leading every single aspect for it. We're primarily 95% of what we do, or 99% of what we do really is flat fee billing. So it just makes sense from an operational standard and from a scaling standard. And it actually makes sense from a customer service and client happiness standard, but most lawyers don't think in that way. They think AI is again anything when done right. Let's we need to go back a little bit. But what one of the big, I mean, we're doing a few different AI initiatives, but right now the big AI initiative is uh voice AI. And that's funny. I go to these big conferences with eight-figure B2C law firms, and we're multi-seven figures trying to get to eight figures right now in exclusively criminal defense. The people that don't aren't at that level look at sales as a bad thing. They put as little money and as little training and as little time behind the sales, and then you get to a little bit of a higher kind of understanding, and you say marketing is very important, and you start putting money in the markets, but then it's very easy to go. It's not working where we're getting lower quality leads than our in signing up without examining the counterpart, primarily the counterpart to finally to it, which is intake and sales. But lawyers, some of these words are bad words to them, but they're not bad words, they're not supposed to be. What a lot of times people don't realize they don't have a marketing problem, they have a sales problem. And I and nobody taught me this except these groups and things that I've had to learn over the years. So we put so much time and effort into our sales, and I'm part of an exclusive invitation group, um, 10 of the biggest criminal defense law firms across the country. And we brought in a sales guru a few months ago. And the funny thing is, I looked and I said, maybe revenue-wise, I was maybe like seventh out of 10. Everybody bigger than me had a non-attorney sales team, everybody smaller than me had attorney-led sales, including myself. So we've made that move and that switch, and we think it's about a six-month process. We're about three months into the six-month process, and then we're also combining that with AI. So before I jumped in, I wanted to give some people some of the background of how what we're doing and how we're doing this. And we a lot of us have answering services. We have a pretty good amount of volume. We mix volume with higher and fees for my firm. And in my firm, we get calls all the middle of the night. I don't require my lawyers to sleep with their phone on loud. Really good for our lawyers for their uh mental health and ability to defend people. We have answering services, but it's not even easy as personal injury where you just oh just sign the contract. The contracts are the same. We have to do real sales, real bonding with clients. And answering service, just none of them can do that. Whether it's two in the morning or whether it's overflow, and they're getting more extensive, and the quality is getting worse and worse, especially since COVID. It just is. So we've been testing, we tested 20 different voice AI companies, and there's layers to it. So the first the layer is well, replacing our answering service and overflow. And we found one, it's called Meat Gabby. They're not a new-ish company of three, four months, they've been around almost two years, and the quality was fantastic for Meet Gabby, and we, like I said, are tested in and out of the legal industry. And they replaced our answering service of that. And they're and the great thing is it's better. And lawyers are very skeptical, Marilyn. Lawyers are distrusting, lawyers are skeptical. And a lot of what we hear is it's going to be a bad client experience. What I say to people is have you listen to your calls. And every conference I go to, they always talk about that, and they'll put a call or two up for everybody to listen to. And sometimes bows are disastrous, but sometimes during the other conference, you go, Oh, that's not me. It is you. It's me too. It's all of us. Listen, and you don't know what you don't know. And most people don't know that they're bleeding multiple six figures from their either their current human intake or their answering service. Because again, ignorance is a bliss, and you just don't know. And when we really dove deep and listened, we're like, oh my god. And AI can AI doesn't have a bad day, right? AI is not going through a divorce, AI is not sick. AI, when you need to go from two intake to five intake, you don't with AI, especially the good ones, you don't need to find three new employees and hire, fire, train, and manager. I mean, you can train it, okay, of course, and continually you want to update and train it and try to do that. But scaring with AI is so much easier. And so, for all of those reasons, that's why we're really going into it. And it's been great so far. We've replaced our chat box on our website with it, and we're doing interactive video avatars and regular chat, and we're doing the overflow and nights and weekends. And then the goal is after that, we want to replace, we're replacing, we're changing our entire intake team to a non-attorney sales team. And then instead of hiring new intake people, we're off we're and instead of offshoring it, we're using Meet Gabby to fill that need as well. And when I ran the numbers based on my firm, between savings and even just one extra case a month that we're able to close because of it, at let's say an average case fee of 7500, we're almost at a$300,000 swing between savings and new profit coming in, just that alone. Now we're doing a lot of marketing, we're doing a lot of scaling as well. So, you know, that is exponential. So there's so much into it, and I can keep going, right? Depending on what you want to dive deep into or about it, but there and it's also more to it than just voice. There's better follow-up calls, there's so many different things, client court updates. And what we found is that ultimately the clients just want their questions answered, they want it solved. And the reason most people don't chat bouncer certain things is because they suck, they're terrible. But if they but the good ones and the ones that solve people's problems are great, right? And people hate phone trees because they suck, right? But if there was an easy, fast, efficient phone treat, then that's they wouldn't care, right? They just want their problems, solve their questions, answer this all that they want. And so as long as the quality is good, and still some of it is on, I say, the firm to maintain quality control. You gotta partner with somebody that a company that's good, and then you gotta maintain trust and verify like actually maintain that quality control. And once you do, the world's moving so fast with this that within a year or two, it's gonna be extremely commonplace. But we always want to get ahead of the curve.

SPEAKER_02:

True. So one of the things that people are worried about is oh, I can tell that's AI because there's no no empathy in the voice or whatever. I have tested some that were for say med spas and that sort of thing. And they are incredible how they come up with the added conversation that makes it sound natural. Maybe you could tell there's a little mechanicalness to the voice, but not really. They are getting so good. Or so in your training of it, so say I wanted to use one and I'd go to meet Gabby, they would assign me an agent, I'm assuming, and then I train it on what I want it to say and the tone that I want to use. Is that kind of the right?

SPEAKER_01:

Absolutely. And what they've done is they've they made it very easy for us. So there's a few other companies that are non-legal wouldn't write and when in evaluating it initially, I thought, oh, non-legal, that's gonna be better. But then looking at it and going, geez, wait a minute, I have to do all of the legwork and build it from scratch. And my time is worth a lot of money, and my team's time is worth a lot of money. So then when we tested some others, and especially me, Gabby, they had a lot of pre-built stuff where it's 70, 80, 90 percent of the way there, and you can choose do you want somebody from the deep south? Do you want somebody more from New York? Do you want somebody who's empathetic or somebody who's gonna be right? Just differences English versus Spanish. What about Portuguese? What about South Florida, Jamaican, Petsua, Asian Creole? We have Russian, South Florida is a true melting pot, and being able to switch on the fly, which is really cool. And we're gonna be starting to use it with some of our Spanish. If a non-Spanish speaking lawyer has to have a call with one of our clients, yes, we have Spanish speaking staff, but what if they're busy? But we're gonna test it and try the AI and see if they and it's not a matter of can they tell? It's a matter of do they care because it's a worse client experience, not because they just can't because it's AI. Is it a worse client experience? And by and large, we believe it's not going to be because you know what? My Spanish speaking legal assistant is probably busy right now, wanting to do work and might not want to stop the work to then have the client call. Or again, maybe she's having a bad day. Right. So we're looking at all those things. It just, I believe it's a lot more consistent and reliable when you use it in that manner. And so it's been very good. And look, the meds files are a great example because I heard that they're using them, and again, that empathy and that high level of customer service is really good.

SPEAKER_02:

It's very touchy, everything. Yeah, they've they're just so good about asking questions. Good job, being very congratulatory. I'm glad you're yeah, this will be worked great. I mean, it's just it was so good at booking an appointment, encouraging, and then the follow-up call to to confirm and make right the appointment reminders is the word I'm looking for.

unknown:

Right.

SPEAKER_02:

And but they are so good now, it's ridiculous.

SPEAKER_01:

Right. And I'm sure those med spas can then take that increased profit and put it back into other things, right? And so when you look at it, law firms can take that increased profit and put it back into marketing and continue that cycle. And then as the firm grows, guess what? It's now an easier way to maybe hire higher-end legal tariffs or pay your lawyers and your team more. So it's there's so many benefits, especially when you can get any kind of tech product like this that is scalable and leads to a higher level of profit. Because most as all the business owners know, more profit most of the time does not mean more money for the lawyer. It changes only percentages because most of the profit gets put back in to for, especially if you're in gross mode for continued growth.

SPEAKER_02:

And when you can get an I AI agent that can be multiplied without having to pay a salary and benefits and vacation and everything for, like you said, an individual that may have a bad day and you're not taking good. I had a client not too long ago that did audit their calls of their intake person. And their kind of nice response was, they're not doing us any favors. And I think if you do audit some of your intake calls, you'll find that because I don't care who you are, you're gonna have a bad day from time to time. And how many cases is that costing you?

SPEAKER_01:

Absolutely. And ignorance is bliss until you're until you actually do your due diligence and then you become awakened and you go, Oh my god, is leaking out of this bucket, right? Yeah.

SPEAKER_02:

So, how long is what kind of time frame is it to get one up to speed that you start testing with it?

SPEAKER_01:

We wanted to go slow. I didn't want to make the wrong choice. And there's a lot of you know, this is a very emerging field, and not just the end, but the voice technology as well. So, again, we tested about 20 different companies myself and went through all the different demos and everything, and really just we took a few months to do our due diligence, and it coincided perfectly with the entire revamp of our intake and sales team for us. That once we chose, and once we chose me, Gabby, it was it was simple, it was easy, it was pretty seamless. They have a new version that we're on 3.0, and it's just it was much easier now. For us, it was a little more complex because our phone system is the Amazon AWS. We don't run on like during central or dial pad or one of those AWS, it's a VoIP, but it's a much more enterprise-level VoIP, and so it's just a little more customizable, which on one hand makes it a little harder to operate. But on the other hand, I could I could use it if we became when we become a$15 million law firm, we'll never outgrow AWS. And we also use Salesforce with our CRM for the exact same reason. So we were with my case and we left my case about three, four years ago. It was brand where we were when we grew to about 10 employees, but then we started to see some pain points for us with my case and and Clio wasn't an option, and some of those others in criminal are more some of the other ones are a little more PI focused, like smart advocate, and right for criminal defense, it was either just have a basic thing or go to Salesforce. And I didn't want to have an intermediary step when we're at do a million dollars in revenue, 2025 employees, which is where we're at now, and then get to 10 million, right? And go, oh my god, we gotta switch it here. So we and because I like tech, we just said, you know what, we're gonna go on something that we'll never be able to grow out of that is fully customizable and we're gonna do it and we're gonna go all in that way. So, because of those things, it just took a little bit longer with the APIs, because it wasn't just click a button and boom, you're it talks to my case, but that's okay. Their team was great with us, and it worked out really well. And with everything, again, with those systems, AWS and Salesforce, they're built for this. It's just because it's a little more complex, it just means it's a little bit longer days instead of just clicking a few buttons and you're up and running on Clio, Smart Advocate, my case, whatever.

SPEAKER_02:

The nice thing is each one of those platforms has a tech team that can help you. You are a subscriber, you're a customer. So whenever you so basically meet Abby is catching all your inbound calls. Is it making do you have the potential to make calls for you?

SPEAKER_01:

So it does like the follow-up calls and but even before that, we're building it where it's taking them and then routing them and it's popping up in Salesforce as the client. And then if it's a current client, it's routing it to the case managers, and if it's not in Salesforce, then it's going to go as a new potential client to the sales team and do an intake and then ask the questions and then move it to the sales. So it's doing that too, which I think is really cool because we for years have reception and then intake is overflow, handle current clients calling. And then it's why am I talking to your intake person? And then you're trying to get me in touch with the case manager, and then guess what? The intake person is triaging that, so they miss the new PNC that's calling, right? The new potential new client, and we're like, geez, so it's solving all that two to go another layer deep. But for the outbound, we haven't done it yet. That's and I'm doing this rollouting phases because I want it to be slow and methodical. So the goal is for the chase or the follow-up sequences, we have automated sequences with email and tests, but yes, it will be able to do outbound calling as well. So a lot of the time that our intake people are spent calling and following up, Gabby's gonna be able to do that as well. And we want to build a gas call program which stands for give a shit. And basically, we're just out-down calling current and former clients to let them know that we care about them and to see how they're doing and just customer service, and we're gonna build that in as well. Haven't done that yet, but that's the next level and phase that it can do those out-down calls.

SPEAKER_02:

And just those things can take up a tremendous amount of time. So I love that. You're saving a lot of time and you're giving even better customer service. So I think that makes a lot of sense.

SPEAKER_01:

If you have 1500, let's say a thousand to two thousand former clients from the last, I don't know, five years or whatever, depending on your area, even 500 to call and have a meaningful conversation with them in a year. If you have somebody calling, right, and having maybe three meaning because how many meaningful conversations you're gonna call? You're gonna call, you're gonna miss each other, but an employee that does that, maybe doing 10 outbound calls a day, former clients that maybe in a day get can get four done, right? And let's say there's 22 working days in a month. So four times 22 is what, 88, and then 12 months. So it's just a hundred that that's 1200 a year. And that's just saying we round it up. That could be everybody, that could be nowhere near your list, and you're paying a human being to do that. That's probably 75% of their debt when you truly know how much inefficiencies there are with human beings. Right? So now that's still going to be a net positive, right? ROI, but yes, imagine when what happens when that's handled by a bot, by a child, right, by an AI.

SPEAKER_02:

No, I agree. Because what you're doing is you're like constantly doing database reactivation. People say I'm growing by word of mouth, only if somebody else's mouse moved, right? They're recommending you. But what if you had someone inside your agent to start making those calls? Touch base. So you have, you know, like you said, have that meaningful conversation. You never know. There's so much money in your database. People that's already used you are more likely to use you again. Absolutely.

SPEAKER_01:

And the firms that like us for years that send out email newsletters and fake newsletters. I was I'm still a member of Great Legal Marketing. Ben Glass, one of my very first mentors, and he was so big from the Dan Kennedy world of mailed monthly newsletters, old school, because it still works. And we do that, and we do emailed weekly newsletters, and that's better than nothing. And most people do nothing. That's a B. That's a B. But then having a gas call program, right, is an A. And do you know really going through that? And there's so much money in your list that we're missing out on because everybody listening to this at some point in their life has had something handled for them by a service-based professional, a doctor, a lawyer, an accountant, or something else who did a good job, who then they cannot remember their name. And if they can't remember their name, they can't refer. And they're not going to go out of their way to refer or become an evangelist for person. And that's the business owner's job to continue to nurture that list because you know what? And how crazy is it? I'm sure in criminal defense, we can save people's lives, change people's lives. And then you're saying four years from now they don't remember who it was. But yeah, and that's why we got to keep touching them. We got to keep stay in touch all the time. And social media is a component, of course, as well with that. Yeah.

SPEAKER_02:

Yeah. If someone has a need and they've used a divorce attorney in the past, and somebody wants a divorce attorney, they're not, if it's been four, five, ten years, they're not going to remember, not on the top of their head to refer them. So I I like the idea of using use that technology to keep in touch with your list and even calls to action. How can you help? Is there any issues you need help with? Yeah, those kinds of things. I love that. So, what would be your advice for a starting point for anyone that's out there thinking about bringing an AI agent in for either catching their calls, their gas program, any of that? What would you say is the first step?

SPEAKER_01:

It's funny. My answer today is completely different than what it would be two, three years ago. Two, three years ago, I would have given a very tactical response, right? Which might be just start evaluating different AI companies and move forward, right? Which is but now, and I've learned especially learning this with some of our digital marketing or three Google algorithm updates and different things. I say take a step even further back and say, and decide what strategy you want. Because strategy and tactics are two different things. And I built our firmware over going to different conferences for a few reasons, a few different ways, but going to different conferences, hearing the new tactic of the day or the hot tactic of the year, the shining and in but implementing it and having success. And then two, three, five years later, looking back and going, This was not part of a comprehensive strategy. So it's a bunch of hodgepodge things that got us quick wins, but now you know, one or two things change, and we actually had no real overarching strategy. So the first thing I would say is take an even further step back and develop the strategy. What do I want to use? Why do I want to use it? How are we going to use it? And which vendors and how does this fit in other aspects of the firm? What are our goals? Instead of just, oh yeah, I can tweak this, do this, and I can make more money or get more cases. Because that's not a strategy, that's a tactic. Once you have that strategy, so for example, for us, by the end of next year, we want to be an AI needed firm, as I was saying. And that's AI needed in all aspects of the firm, not just voice, not just intake and sales. And so what we've done with this is part of a broader strategy. And then only within that, then there's the there's the firm strategy and how all of the individual, how's some of the AI legal strategy going to be, and how's that gonna fit with sales and marketing, and how's that gonna, and within sales or within within, yeah, within even the sales and marketing piece, there's the the before unit. How can we continue to market and sell in the during unit, which is the case production unit? And then how can we continue to market and sell for them in the after unit, right? And all those things. So there's multiple layers of strategy. And once you come up with that and really be deliberate, then you can move to the tactics. That's the best way to do it. And then to go a little more granular within the tactics again, test. You have to test, you have to ask questions, you have to learn right, how is this company funded? What are the company's goals? Are they inside or outside of legal? Is it something that's just slapped on to? Is it that there's maybe a bigger company that just said, oh, voice AI is hot, so we're just gonna make some basic stuff and slap it on and charge an upgrade, right? And that's what most when you see most existing legacy software companies, hey, now we have AI. Wait a minute, you've just thrown on an LLE model at this point. It's very basic. Basically, an L on search, and you're gonna try and significantly upcharge and call it AI. It is AI, but it's not really native built. And what you don't know what you don't know, so try to do some research, learn about it, figure it out, and test, test, trust and verify you have to test, test, but also have an open mind. So many lawyers don't. They try to overlawyer everything, and they I feel like lawyers will over-lawyer the new, but they won't over-lawyer their existing. So when they're looking for something new like AI, they're gonna they're gonna think about the two percent of cases, right, where it's gonna be nearly impossible or extremely difficult for an AI to handle it, but then they're not considering that that same two percent, and this is also just general system building in the firm, right? That it's the 80-20 rule, right? So you really want to capture that 80% in your systems, and if you're trying to be so micro micro-granular for that two percent, you're never gonna get your systems built. Well, it's the exact same thing with testing this, but then for those lawyers, it's very easy to ignore those that 2% that your current intake team is screwing up, right? But of course, you can think about all the ways that AI will screw up. So, again, don't overlawyer it. Go on an 80 20 principle and then iterate as you go. We didn't just open the floodgates with it. We're going, we have a plan. A three-part plan. And right now we're pretty much done with part one. We're in the middle of part. And I'll tell you when we're all done with the out, down, and all that stuff. But we're not there yet. But it's I didn't just go in and say, boom, day one, all three parts are happening. Because then a lot more things will break.

SPEAKER_02:

Yes. I like that. I love going in with a strategy because there's so many places. If you look at your business, there's so many places that can be improved as it is. What if you can save money and improve and grow profits at the same time? That's really bottom line. You help people, because that's your business, you increase profits and you improve the bottom line.

SPEAKER_01:

Let's say, and I know the old school better call sonnals of the world or in criminal defense, the true cowboys or amazing lawyers, but who don't really care about business, they're not listening to this podcast. But if they were and they said, Adam, I don't want to scale, I don't want to grow, and say that's totally fine. That's your journey and your decisions. But do you want to at least explore a better client service? And the answer in that, we I would surely hope it would be yes. And then there's tons of tech, including AI, where you can still use, not with the design to really scale and 10x your firm, but just to give better client service. Right. Even if that's all you want.

SPEAKER_02:

Yeah, even if I just want a lifestyle practice and I'm happy with that, but doing better can still, in that point, you're increasing, you're improving customer service, you're gonna improve profits because you're gonna get more referrals and you're gonna get more cases that way.

unknown:

Right.

SPEAKER_01:

And you're gonna do better. And even the people who still think I am right, I'm in servitude to my client above all. Look at it this way. You're gonna be in better servitude to your client above all, just by implementing a few little new tech things. So even for the people who don't even care about more profits, right? Because I know there's a few old school people out there. It's ultimately it will be, it's going to be better for the client. I think it will.

SPEAKER_02:

Sounds like a no-brainer. At least the start of strategy. Looking at it, the AI is advancing so quickly, and the voice has gotten so good so quickly. It's, I agree. It's definitely worth a consideration. And look at the strategy and do some research. See if you can benefit your firm. Fantastic. This has been absolutely great. I love the process. I love how deliberate you've been and how the wins you're seeing from it. I know my listeners may want to connect with you and ask you a few more questions. Where would be the best place to do that?

SPEAKER_01:

Yeah, sure. So the best place is LinkedIn. That's so funny. Two years ago, I didn't really care about LinkedIn and people annoying me there. And so now LinkedIn's kind of is, I'd say, in the middle of a major renaissance. And so I'm either active on LinkedIn. I'm getting my my followers and connections. I'm being I'm posting a lot more. We're on the firm and me, we're on Instagram, obviously our website, on YouTube. We have a very big presence on YouTube for educational-based videos and fun videos. But really, if you want to connect directly with me, less than just about seeing what me and the firm are up to, then LinkedIn is the place to go. Just Adam Rolson on LinkedIn, I'm there. And yeah, I'll make sure that we have a link to that. Yeah.

SPEAKER_02:

Okay, awesome. I've got your LinkedIn link that's going to be in the show notes, as well as your website and your Instagram and your eggs account so people can reach you.

SPEAKER_01:

Yeah, perfect. Thank you, Tanya. I've been so fortunate to have so many mentors the last, it's especially the last 10 years of my 20 years in law. Anybody I can talk to about once a week, somebody's reaching out on LinkedIn now to say, hey, I'm in law school, or I'm at the PD or the state attorney, or I'm in PI and I want to leave. What advice do you have? Hit me up. I want to talk. I want to help. I'm so grateful to everybody in the legal industry that really puts out great energy. And I just I want to give back and do the same.

SPEAKER_02:

I think that's one of the best things about the legal industry is that it is so full of mentors. And they and it's just a great society to be a part of. So thank you so much for your time. Thank you for being here. This has been a great conversation. I'm really excited to have had you here.

SPEAKER_01:

Yeah, thanks so much for anyone anytime.

SPEAKER_02:

Thanks for joining me today for this episode. As we wrap up, I'd love for you to do two things. First, subscribe to this podcast so you don't miss an episode. And if you find value here, I'd love it if you would rate it and review it. That really does make a difference in helping other people to discover this podcast. Second, you can connect with me on LinkedIn to keep up with what I'm currently learning and thinking about. And if you're ready to take the next step with a digital strategist to help you grow your law firm, I'd be honored to help you. Just go to LawmarketingZone.com to book a call with me. Stay tuned for our next episode next week. Until then, as always, thanks for listening to Leadership in Law Podcast, and be sure to subscribe wherever you listen to podcasts so you don't miss the next episode.

SPEAKER_00:

Thanks for joining us on another episode of the Leadership in Law Podcast. Remember, you're not alone on this journey. There's a whole community of law firm owners out there facing similar challenges and striving for the same success. Head over to our website at LawMarketingZone.com. From there, connect with other listeners, access valuable resources, and stay up to date on the latest episodes. Don't forget to subscribe and leave us to review on your favorite podcast platform. Until next time, keep leading with vision and keep growing your firm.

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Marilyn Jenkins

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