Leadership In Law Podcast

BONUS: 2026 Digital Marketing Planning Workshop for Law Firms

• Marilyn Jenkins

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Have you started your business and marketing plan for 2026? Founder of Law Marketing Zone®, Marilyn Jenkins, hosts a planning session to help you write your first draft of your 2026 marketing plan, along with the best marketing strategies that should be included. 

What you'll learn in this workshop:
-> A complete checklist of everything you need for a winning business and marketing plan
-> The lead generation strategies that will (and won’t) work in 2026
-> A simple formula to determine exactly how many leads you need to crush revenue goals
-> Actionable tips to develop your entire 2026 marketing calendar in just a few hours
-> How to set realistic 2026 revenue targets and monthly goals
-> How to reverse engineer lead targets from average ticket and close rates
-> How to build a practical marketing budget and allocate it by channel
-> What is changing in SEO, Google Maps, and AI driven search and how to adapt
-> How to use online scheduling, two way texting, reviews, and automation to boost conversions

Register Here: https://event.webinarjam.com/channel/LMZ-2026-Plan

Download the workbook and follow along: https://lawmarketingzone.com/2026-plan

Book your FREE strategy session with Marilyn at Law Marketing Zone®:
https://lawmarketingzone.com/bookacall 

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Fix Your Law Firm’s Marketing in 10 Simple Steps

Download Your Free Checklist - https://fix.lawmarketingzone.com/

Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall

Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.

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SPEAKER_01:

All right, great. How about put a one in the chat if you can see my screen? Just want to make sure that you guys are seeing the screen. That's the your 2026 digital marketing plan, how to maximize your lead flow in the new year. I'm excited to go over this and help you guys get ready. So, what we're going to do for this session is we're going to set our goals and our targets for the upcoming year. We're going to realign our KPIs and tracking to achieve those outcomes, map out a plan because we want to accomplish our goals, which is going to include our budget, the channels that you're going to be marketing on, important trends that we're dealing with, and how AI impacts SEO right now, and set up for you for massive success in 2026 and beyond. So we do have a marketing, a workbook for you today. So if you go to LawmarketingZone.com slash 2026 dash plan, you'll be able to get the workbook and the worksheets that we're going to talk about that'll help you out with this planning. And who am I and why should you listen to me? I'm Marilyn Jenkins. I'm the CEO of MJ Media Group and Law Marketing Zone. I'm the author of three books on Amazon, including the newly released 2026 local SEO Playbook for Law Firms, and it is updated with all the AI search information that you need. I'm also the host of the top, the global top 3% podcast, The Leadership in Law, host the syndicated cable TV show, The Marketing Zone, or NowMedia.tv networks. I've been in digital marketing since the early 90s, and I worked with hundreds of law firms and local businesses. I'm exclusively working with attorneys since 2018, and I've helped clients grow to multiple seven figures and retainers using our programs. So we're well-versed in many of the practice areas to help law firms grow. The case model works on three main pillars to drive growth. So it's three clear steps to triple your sales and getting your internet marketing right. We work with one pillar of driving leads, also maximizing conversions, and then optimizing results. And we're going to go over the different pieces of this today. If you want to see what my clients say about me and working with my team, you can visit LawmarketingZone.com and see our videos as well as mjmedia group.co and get a good idea of what some of the people have been saying about working with us. Our goal is to triple the revenue of 500 law firms in the next three years. We are a full-service digital marketing agency for law firms, and our team is here to support you every step of the way. So let's dive into your 2026 digital marketing plan and how to maximize your lead flow in the new year. So the biggest marketing trend, so let's talk about this because I know a lot of people are interested in the growing popularity of AI. We should focus on Google, but also with ChatGPT being baked into Bing Results. You want to consider how you're ranking on being in ChatGPT directly. We can help you with an AI visibility search with that. We want to make sure that we're using online scheduling so that our clients can directly book with you without having to necessarily get on the phone with someone. Obviously, two-way text messaging is huge. A lot of the clients prefer to communicate via text versus a call. And then using AI lead follow-up is especially with a two-way text messaging. AI voice receptionist very soon is coming to be. We do have these tools now that are working out really, really well. So we do have those options if you want to talk about that. And of course, the big thing in is authentic video content. It answers questions and positions you as an expert. I know a lot of you don't like to do video, but it's one of the most best ways you can get your no like and truck fat trust factor built up with your audience. So first off, let's talk about setting clear goals. What we want to do is make sure that you know what your goals are, because Brian Tracy says success is goals, all else is commentary. So without a goal, you're simply adrift at sea, right? You're not, you don't know where you're going, you're just working day to day, making sure the bills are paid. What you want to do is you want to set goals so that you're able to reach those goals, whether it's you're paying for your next vacation, buying that car you want, investing in another associate, any of those types of things. Okay. So clear goals are wind in your sales. So go grab the workbook if you hadn't done that yet. If you already have your workbook, go ahead and drop a two in the chat. I'd love to see if you've gotten a workbook, and then there'll be links in there to the spreadsheet and those types of things that we can work with from there. So let's look at your current snapshot. Where are you now? So what you want to to be doing a we So what we want to do is check and see, okay, you need to grab your numbers so you know how to build your your goals, right? How many, what's your monthly revenue now? And how many number of cases does it take to get to that point? So now what you need to know from there is what's your average case value, average number of conversion of leads that come in, and then you know the number of leads you need per month. So if you know the number of leads you're getting right now for these numbers, that will give you an idea of what you need going forward. So what we want to do is we want to review your objectives and your priorities, analyze the numbers, of course, look at your strengths, your weaknesses, and create any trends that you want to roll into. What are the current projects that you're working on and maybe new projects you're thinking about? Are those good? Should you start, stop, or keep signing? Should some of those be reprioritized when thinking about your top five or one of five for each quarter? So you can make your projects roll them into the year so they make more sense for you and your team, not to overstress the team yet still be able to grow. So again, have a look at these, get these numbers down so you have an idea of your current average monthly value, what it's taking you to get there or monthly revenue, and what it's taking you to get there. So we have an idea of the numbers to go forward with. So now what's your long-term vision? What do you want your annual revenue to be? How many team members do you need to support that? And then, of course, I always like asking the question why? And it makes a big difference. You can lean onto your goals a lot further if you know the why. Do you want to spend more time with your family? Do you want to grow your firm with additional associates or additional team members? What is your goal to reach or the reason for reaching this current revenue goal that you have? Now, in the workbook, you can see we have a sheet here that you can put your annual targeted goal in. And then all you want to do is fill in the white boxes, okay? And then that's going to give you the number of referrals you need, especially the average case value, how many sign places, the clients, all of these things, this all this calculation happens for you. And then you can see how much an average cost of generated lead should be and what your monthly budget should be required for advertising to hit that. But you'll need to know how many clients you need, how what is your conversion rate for are you closing 50% of the leads that come in? So those types of things. Fill that out and get your number. So then you'll have a good idea of the lead generation targeting what you're gonna need, what your cost basis is gonna be. Okay. Again, knowing your goals, that is something that can be measured and you can work with and grow from. And like they say, Harvard study says that 84% of businesses have no specific goals. 13 said have their goals written down, and only 3% have clear written goals and plans to accomplish them. So we want to make sure that you are definitely in that top 3%. You want to know where you are and know where you're going and how to get there. So we have a in the workbook, we have a marketing budget planner. And within here, you can say what your average value is at the or projected revenue is. Look at your marketing budget, how much do you want to spend, and that will break that down. And when you look at the top left corner, you can decide if you want to do online marketing, offline marketing, and then of course, repeat business is going to be things like retargeting and working to get more referrals. So this, if you fill out the white part in the top corner, it's gonna break down everything for you and give you numbers to go by on a month-to-month basis. So have a look at that. You can see what you want to be spending on SEO, PPC, display. That's a PPC is Google Ads. So have a look at the sheet, play with the numbers a little bit, see what you need to do to hit your goals and what percentage of marketing budget you need to reach that, and then you can plan accordingly. Law firms should spend 8 to 18% of projected revenue on marketing to reach their goal. That's goal revenue. So this depends on, like, say if you're an estate planning firm, it's around 8%. If you're personal injury, you're looking at 18 to even more, 25% in a very competitive market. So the National Law Argy did publish an article that's linked to on our law marketing zone and the resources. So feel free to jump over and read that. And so the question is, how much are you currently spending on marketing? And are you spending what you need to keep your revenue where it is, or should you be spending more to grow? Because if you're not spending to grow, you're simply staying the same or shrinking. So what's your marketing strategy? Let's go into the entire digital marketing strategy that you should be considering, and we're going to talk about each piece and how that works with your with your goals. So on the case model law firm. Okay, so we talked about so what we use is the case model for law firm growth, and we're gonna talk about the pillars that we went over earlier. We have three pillars of this campaign of our program is to drive leads, maximize your conversions, and optimize your results. And what we want to talk about right now is the organic SEO part of that. And this is where we're gonna talk about SEO. So, does SEO still matter? And I know there's a lot of confusion, conversation about AI and ChatGPT and all these different things. And when it comes to you being a consumer, what are you doing? Are you searching Google or are you going to ChatGPT? Because even if you go to Chat GPT, there's a lot of that data that's being pulled from Google or Bing. So the search engines are still holding the data. So when it comes to when you ask yourself, does SEO still matter? Let's look at what Google says. Google says the Google Maps, when you're a consumer and you're out and you're searching for something locally, 50 to 80% of you will click on the mats, right? 10 to 20% click on the ads at the top, and only 5 to 10% go into the organic, which is down below. So you're losing business to your competitors if you aren't showing up in the top three on the Google Maps when consumers are searching for your business, okay, or a business like yours. So what SEO still matters, definitely. And if you're interested in grabbing my new book, it is for if you want to DIY this, you pick up a copy of the book. It walks through everything when it comes to organic SEO and those types of things. And even I talk a bit about paid ads, but a lot about AI in here. It covers all aspects of local marketing, so I know you'll find it valuable. So you can pick a copy of that up. That's the Amazon link there. If you'd like, take a screenshot and you can go to that link, or you can just Google Marilyn Jenkins at Amazon.com. If you prefer to have somebody else and talk about this, you can book some time with me at Law MarketingZone at slash lawmarketingzone.com slash book a call. So what about AEO and Geo? There's a lot of letters and acronyms that are happening now in SEO with all these new advancements. And AEO is simply answer engine optimization, right? So it focuses on creating content that answers common questions in common language. Like when someone says, How long does a doors take in Tennessee? If you have something on your website that's asked that question and answers it, that's going to get indexed and used when someone says, Hey Google or Siri or something like that. Okay. GEO stands for generative engine optimization. It's an emerging practice. So talking about AI engines, but again, the AI engines are getting their data and building their data from places like Google. But these are the GEOs are kind of going like ChatGPT, Gemini, Perplexity with its own browser, Amazon, Microsoft Copilot, and the other large language models like that. Obviously, Meta has one, Twitter has one, so there's lots of different ones out there that are coming to light. And when we look at the search volume of Google versus the generative engines, the Google search has over 10 million million searches, right? That's monthly searches for home services for. Okay, so with the if we look at the difference of seeing what people are using Google for and ChatGPT for, we can see in this diagram here showing that for informational searches it's a lot. For Google, it's a lot because navigational is where it beats out ChatGPT. So a lot of people are using ChatGPT obviously for information, asking questions and growth that way, information. But for navigation, it's still using Google. Most people are still using Google. And then of course, commercial and transactional intent is if it's much smaller. That is now. That could be changing, obviously, but this is what it looks like now. So Google obviously is still the king for direct service-based searches and local intent. So when people want to find a divorce attorney near me, a personal injury attorney near me, they're still going to Google for that. Geo-driven platforms are catching up. They're doing like the FAQ style. So we've all had FAQs on our websites. I would encourage you to rewrite those into actual human questions like people would normally ask them at a regular language instead of using any technical jargon. And then obviously educational content on your website, articles that are very regular language written, as well as videos with transcripts. So many users are bypassing traditional search by asking the tools directly because on your phone, it's easy to get ChatGPT or some of the other platforms that you can speak to and they will message, they will speak back to you. So it's very important that you show up in both places. The new SEO formula is to figure out what the most important keywords are based on your service, your service area, and the search volume. And a few tools you can use for that is the Google Keyword Tool, WordStream, SpyFoo, and of course Google Ads forecasting tool. So those are very good choices to use to find out what people are actually using, what people are actually searching to find you or your type of service. And obviously, you want to have a great website with unique pages targeting each of these keywords. It's really good to have a page for each service and a page for each city within your service area. And if it qualifies, maybe even a page for a specific neighborhood. So I find out where your ideal client lives, make service pages for that, and then of course optimize your website for your user experience, make sure the speed works, everything is biely set up. SEO your site, obviously, and get your schema, get all of that stuff installed, and make sure that your H1 tags, your metadata, all of those things are set up the way you need them to be. And then start building authority with off-site optimization. And of course, track your results. If you've done nothing so far, what I would suggest is doing some reports and find out where you are. If you're not sure about the keyword lists and about how you can make pages and keywords to maximize that has your city and the different ones, I do have a keyword list that you're happy that's free. All you have to do is go to keywords.lawmarketingzone.com and you'll download a PDF of all the permutations of the keywords that would work for your firm. See which ones you're maximizing, see which ones you could do. And keep in mind that longer keyword phrases usually have less competition and get you better leads. Okay. Again, like I said, if you're not sure where you are right now, it's good to get a baseline as you're making these plans for 2026. See where you are now and where you want to go. And this way you have a baseline to see where you're doing in the next three months, six months, twelve months. And I'd be happy to run a ranking report for you. We'll do an analysis of your visibility, both AI and in the search engines, competitive overview, position tracking, find out where you are, the keyword research, any of that kind of stuff. We'd be happy to get those reports for you and some definite the actions that you could take now. Just book a call with me at lawmarkingzone.com slash book a call. And what we'll do is go over some details. I'll have my team put together these reports, and then we'll get back together for a 20, 30 minute call and go over those and give you the actions you need to take now. No, it's just it's free. Just sign up for that and I'd be happy to get you those reports. Are any of you for if you know where you are as you're as far as your SEO tracking goes, put a three in the chat. If you have a pretty good handle on your SEO activity and where you're ranking right now, especially your Google Business profile. Okay, good. I'm seeing a couple of those. That's great, great. I'm glad to see that we're doing that. It's super important to know where you are and keep track of that. So these are the details when it comes to your SEO. You want to make sure that you, your pages for each service, like we talked about, optimize your titles, your URLs, and all the base, and optimize your images and have unique content on the pages, right? And have a blog post going out and syndicate that through different places, your blog, your Google Business profile. You can do that on Medium, lots of different places where you can get content going out. Your Google Business Profile. That is absolutely one of the most imperative places you can have your information and have it consistently updated. Put a system in place that drives leads. Add new type citations on an ongoing basis, update it with new photos, all of these different types of things, reply to every review. All of these little things help. Tell Google who you are, who what searches you should show up for. By far what we want to do is we want to tell Google that you are the experts, you are the authority, and you should be trusted in your local area with the services that you provide. If you need help with any of this, just reach out. But when you think about is SEO really important, this is how important it was with our client, is we saw an increase of over 42% in phone calls, 45% of website visitors. So if you had a 42% increase of calls, how would that impact your profit monthly? I think that'd be pretty impressive. Making sure that your Google Business profile is up to date, consistently adding new details to it is very helpful. Additionally, looking at where you are, and this is a this is what we call a heat map. And this number here will tell you where you are on page one or not in the Google Maps. So if you are have a red X or yellow or orange, you're not on page one. If you're on page one, it's going to be one, two, or three. And so what happens is by doing a good job, you can go from the left not being found to the right being found. And again, we're happy to help with that. Just reach out and we'll have a chat and see how we can help you grow. Again, this is another attorney that went from keyword score of 20 to 2.4. So you see all the red dots on the left. That means they're not showing up in Google Maps. All of a sudden, on the right side, they are. So that the goal is to be able to show up in the top three Map Pack search results. Now let's talk about paid search. When we look at the buyer's pyramid in digital marketing, what we're looking at is your organic foundation. Obviously, this is going to be your website, your Google Business profile. The next is going to be paid search, your local service ad. And you can use a lot of automation to manage those leads, nurture those leads, but getting fast to those leads is what's super important. Then, of course, we've got paid directories, pay per lead programs, and then of course social ads. You've got Facebook, TikTok, YouTube, that sort of thing. So those are the types of things we're talking about with paid. And when you look at search, I know that people go, okay, search, but SEO and paid. So search is going to be things like Google Ads, Google search, business profile extensions, display, YouTube, all of that. This is paid search there. And those people are actively looking for something. They're searching for something. So we look at Google as being higher search intent. You're going to get warmer audiences, they're going to convert quicker. They know they have a problem and they're looking to solve the problem. Okay. So you want to make sure that you get to those leads super quick because if they have a problem, they know they have a problem and they're trying to solve it. The first one that solves their problem is going to get their business. Okay. Now the other side of this is social media. This is paid ads as well. Looking at that, we're looking at Meta, Facebook, those platforms, Instagram, TikTok. It's you're getting in front of people when they're going to maybe they're researching something, they're talking to their friends about something, they're looking for kitten videos, those kinds of things. We can retarget them based on if they have searched for things that you your keywords, if they've visited your website, if they've seen your ad on Google. We can get back in front of them on Facebook. So we're just reminding them who you are and that they have a need. Want to be engaged and be creative. These are cold audiences, so they don't know you, but maybe there's looking into you. So it would be very helpful for you to be there and be involved. And you can see the average cost of Facebook from a dollar to three dollars a click on average, depending on a click is not a lead. A click is someone who's clicked on your ad. So even if you if you're one client from these, it'd be worth the wef effort, right? It's a significant amount of traffic that comes through Facebook and Instagram. So that's definitely some place you would want to be if you're advertising to, especially for, like I said, for retargeting ads, people who have visited you, people who are doing research on your particular keywords. And just as an instance, what we've seen with the Facebook ad is a client closed six cases in 21 days, which was$30,000 in retainer revenue. There's a lot of leads, but out of those leads, closed six cases. And there is through the following month of November, I believe she closed 20 more. So Facebook ads are quite effective. And I would suggest that if you're not running meta ads, I would suggest that you do that. So a lot of pay-per-click campaigns do fail. And this is why Google is a bit of a monster in the different things it can do. They're trying to make it easier by giving you more AI choices so that they're doing more work for you, which in the end kind of ends up giving more money to Google and their profit margin and into your campaign. But a lot of people only set up one ad group. So if you're doing multiple services that you're adding advertising for, you should have multiple ad groups. You shouldn't just have one. And specific text ads and landing pages for specific groups. So if you are running an auto accident campaign and a motorcycle accident campaign, those should each have different landing pages because those are distinctly different accidents, right? So the people coming to those landing pages are going to be looking for something more different visually. And also one of the problems is not using negative keywords. Now that would be things that you don't want. So perhaps you don't want pro bono attorney or whatever particular accident you don't want. I know some personal injury attorneys don't want slip and falls. So you might want to make sure you put a negative keyword for the things that you do not want quicks coming through. Okay. And also no ongoing maintenance is a big reason campaigns fail. So we need to make sure that the you maintain it, that you're constantly working with the campaign to make sure you're it's going in the direction you want it to go in. And then of course, no strong call to action or offer on the landing page. People need to be told what to do, right? You need to say, click this button, book a call now, call us now, book an appointment, book your free consultation. So those kind of things have those clear call to actions on your landing page if you're running paid search. So just an exam as an example, what can happen is something as simple as out of 224 leads, average cost for lead was$40.23. This client ended up getting 90 booked appointments, and out of those booked appointments closed 45 cases at$2,500 a case. So that's an 8x ROI. So yes, these are low value cases, it's not a big deal, but the$2,500 a case, those are really good cases, and$45 cases in in that period of time is pretty impressive. So paid ads is definitely something you should be working on if you're not. Other clients, we're looking at conversion rates of$24 cost per click,$54 cost per acquisition as a family law attorney, 60 days of data. So we're looking at, I know it's a lot of numbers, a lot of colors on here, but when you're looking at you get 39 conversions, that's pretty impressive in 60 days. And that also depends on you definitely being fast to the lead. And then if you have a dashboard, so you take these 30, these leads that came in, and you have a dashboard that helps you manage those using some automations, automated text, those types of things that nurture those leads, as well as a call center or intake service that can get to these leads very quickly, you're gonna be more likely to close these deals. Now, when it comes to leads, a lot of people think the leads are terrible. When if you really look at the issue, it's not the leads that are terrible. It's the intake speed, the intake time. So those are the things you want to make sure that you are taken care of. So quantify that, planning in your goals. How fast are you getting to leads right now? Are you getting to leads within the first five minutes, the first 15 minutes, or the first four hours? Maybe I've talked to people that they don't get to the leads for 24 to 72 hours. That's too long. People are looking for a solution, they're going away. They're not going to be waiting for somebody else to waiting for you to get around to calling them. So let's talk a little bit about database reactivation. So this is another really great marketing part activity that you can do. Just think of it as an email newsletter, right? Anything that you get out in front of your current database and let them know things that are happening in your office. Do you have a new team member or any of these types of things? There's lots of reasons to reach out. Have you done any charity work? Are you involved? Are you sponsoring any events? Anything going on? Is there new legal ruling that's happening in your area? There's lots of reason to do a monthly webinar, one monthly e-newsletter. Especially even if you're doing like monthly articles or weekly articles, pick one and make that be the center of your newsletter. You can do fancy, pretty ones like here on the right. And what we want to do is in this, you want to send it out on a regular basis. That's why I would not suggest weekly. That's just too much for a lot of people. But if you did monthly, that would be a great, great, easy way to get your name and your firm out in front of your database once a month. I have known people who do it like every six months. That's fine. Just make sure you do some sort of database reactivation by reaching out to your potential clients or your past clients who might know someone who needs your services. Do that, and you can do it by a phone program, have your somebody in your office reach out periodically to each client or past client. Do it by email or even a text message. A lot of people love communicating by text now. So just to jump back to this real quick, how many put a database in the chat or debase or something like that in the chat that says, let me know if you're doing something periodically to reach out to your list of clients or past clients. Okay, excellent. Yeah, it's not something a lot of people do, but it's extremely powerful. And so we do this for our clients. Is what we do is we try to do, if they're open to it, we'll do a database reactivation campaign before as we're getting the ads ready to run. And in this one particular case, Jerry was able to retain three clients from her reactivation. She had two small cases and one large case for potentially$40,000 in potential retainers in just the database reactivation before her ads even started. So it can be a great ROI for you. And just if you have this as part of your business, and it's very simple to set up an email newsletter and just get that going every month and just get keep your name out there and your news out there. So let's talk about your website and what makes a successful website. Again, all of this comes down to your online presence, giving the best of information possible about you and getting the lead, the most easiest way to reach you. And you can take a screenshot of this real quick. These are 12 elements that will enhance the conversion of your website. And we don't have to go through every single one of these, talking to your ideal avatar. Don't talk about your necessarily your credentials or stuff at the top above the folder, your website. Talk about what you do for them, how you help them, benefits, not features, right? And of course, reviews always have social proof. It helps to have video and multimedia on it. So live chat. So take a screenshot of this if you like, and then we'll go through some examples of what these look like. So this website is set up to convert because look what we have. We've got a form on the home page right at the top. We've got the click to call button in the top right corner and a live chat. And then, of course, as you scroll down the page, the live chat button on the left stays there for you as well. So this person, this firm is having three ways to reach out immediately, which is perfect. People need to be how to have an easy way to reach you. So, and then by looking at this, and you can see over the course of like the year, how many leads did you get from your website? So all of this culminates together. Did you did it work out that you had what was your investment number of leads, that sort of thing? So keep track of these numbers. How did your website perform? Did you get how many sessions did you get? Can you see how long we're spending on your site? How many forms were filled out? How many leads? What's your click to call? So if you've got a real good handle on your website and it's set up, you can keep these numbers and then you can see how they how the how it grows better throughout the year as you're doing more and more work. Again, more the SEO summary from your website. You should easily be able to pull this out of your Google Analytics, or there's many other tools out there to be able to get this information. Again, this comes back to knowing your numbers, knowing where you are now, and knowing where you want to go and what do you need to do to get there. So another website that optimized for conversion, this particular client, they have, or this particular firm, they have a chat widget as well as a text widget on their website. So you want to go straight to SMS, that's perfect. You want to talk to an operator where they're actually texting with you, go there. It's very easy. Video and multimedia. Video helps people stay on your website longer, which helps Google say your website must be more relevant because they spent more time on it. Okay. So by putting an intro video of what you do, that sort of thing. And then of course they'll click the call button at the top, all this information, the chat in the bottom corner. You know, this one's hitting on all the drums right now. But yeah, keep in mind a video on the home page is one of the better things that you can do. Then of course, showcase social proof. So have on your website the your reviews. You can get widgets that pop them in like that, and then, or you can just copy and paste, screenshot and paste specific ones you want. But have your reviews on there so people don't have to go to Google to see your reviews. That social proof that always helps to showcase that you are relevant and that you are reputable. So again, the fundamentals, top right corner, want that click to call button, and top right corner will show up also at the top on mobile, and that's why that's important. Then, of course, have a form, have the chat, have the text. As many ways to make it easy for people to reach you as soon as they come to your website. That's going to help your website to convert much better. Again, I love these AI or no little video chats, not AI, little video chats on the right-hand side where it's actually an attorney speaking to the person visiting. So that's really good. So absolutely have a live agent that's available to answer their information, answer their questions, and possibly even go so far as to book appointments. So we have the tools to make an AI agent on your website that can qualify based on your qualifications of a case and then book them on your calendar. So definitely look for that. So how come that's how we can get your website to convert? And then, of course, just some final, final key ideas here. And again, feel free to screenshot this page. This is what we talked about and walked through. A lot of that, you get your phone number on there. So these are ideas. So this will be something that you should have a look at and go through and make a little checklist to go, yeah, I have that. I need that. And get your spend the next, say, 30 days and get your website updated little bits at a time. You don't have to take on a big project at one time if you don't have the resources to outsort it or you don't want to, but definitely start working on your website and get these key things important done. Okay, and your reputation. Let's talk about your reputation and how that helps you online. Thanks for joining me today for this episode. As we wrap up, I'd love for you to do two things. First, subscribe to this podcast so you don't miss an episode. And if you find value here, I'd love it if you would rate it and review it. That really does make a difference in helping other people to discover this podcast. Second, you can connect with me on LinkedIn to keep up with what I'm currently learning and thinking about. And if you're ready to take the next step with a digital strategist to help you grow your law firm, I'd be honored to help you. Just go to LawmarketingZone.com to book a call with me. Stay tuned for our next episode next week. Until then, as always, thanks for listening to Leadership in Law Podcast, and be sure to subscribe wherever you listen to podcasts so you don't miss the next episode.

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Marilyn Jenkins

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