Ep 46 Alicia Reisinger- Wax Buffalo

🎙️ Brand Lincoln Podcast | Alicia Reisinger – From Kitchen Candle Maker to Million-Dollar Brand

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💡 Episode Overview:

In this episode, we sit down with Alicia Reisinger, founder of Wax Buffalo, the clean candle brand that started in her kitchen and grew into a million-dollar business. Inspired by her daughter’s health journey, Alicia set out to create safe, non-toxic candles—and ended up building one of Lincoln’s most beloved brands.

We dive into how she turned a personal need into a thriving company, the creation of the Candle Lab experience, and her passion for hosting powerful community events like the Winter Market. Alicia also shares her work with The Ember Society, a collective she founded to support and empower women in business.

This conversation is packed with insight, warmth, and purpose—and it’s a must-listen for anyone chasing a dream, building a brand, or trying to make a meaningful impact.

🎯 What You’ll Learn:

✔️ How Alicia turned a hobby into a 7-figure business
 ✔️ Why Wax Buffalo prioritizes clean, sustainable ingredients
 ✔️ The story behind Lincoln’s magical Winter Market
 ✔️ How community and collaboration helped her brand grow
 ✔️ The importance of "voting with your dollars"
 ✔️ What The Ember Society is doing for women in business
 ✔️ Why passion-driven products resonate with today’s consumers

💥 Why This Episode Matters:

Alicia Reisinger proves that purpose and profit can go hand in hand. Whether you’re a maker, dreamer, or small business owner, this episode offers a roadmap to building something real—from the heart. It’s about staying grounded, giving back, and making your brand mean something.

📢 Stay Connected:

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook & YouTube
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👍 Like, subscribe, and share this episode to support local stories that matter

Keywords: Wax Buffalo, clean candles, entrepreneurship, community events, voice acting, small business, Lincoln, candle making, women in business, local support