Ep 48 Toni Rupe- Junior Achievement

🎙️ Brand Lincoln Podcast | Toni Rupe – Empowering the Next Generation Through Financial Literacy & Career Readiness 

Sponsored by Perch Merch – Custom screen printing, embroidery, and promotional products. Visit Perch-Merch.com.  

💡 Episode Overview: 

In this episode of Brand Lincoln, we’re joined by Toni Rupe, CEO of Junior Achievement of Lincoln, to talk about how her team is equipping students—from kindergartners to 25-year-olds—with real-world skills in financial literacy, entrepreneurship, and career readiness. 

Toni shares the powerful impact of volunteers, the creativity behind programs like the Stock Market Challenge, and how Junior Achievement is partnering with local businesses to prepare youth for life beyond the classroom. Whether it’s understanding paychecks, starting a business, or exploring future careers, Junior Achievement is transforming the way young people think about their futures. 

This episode is full of insights for educators, parents, business leaders—and anyone who believes in the power of mentorship and practical education.  

🎯 What You’ll Learn: 

✔️ How Junior Achievement empowers students with real-life skills
 ✔️ Why financial literacy is more than just numbers—it's a game-changer
✔️ The critical role volunteers play in delivering impact
✔️ How local businesses are fueling education through community partnerships
✔️ Why programs like the Stock Market Challenge make learning stick
✔️ How Toni’s journey and leadership continue to shape the organization’s mission  

💥 Why This Episode Matters: 

In a world where young people are expected to make big life decisions with little real-world experience, Junior Achievement is bridging the gap. Toni’s passion and insights offer a roadmap for how education, business, and community can come together to shape confident, capable future leaders.  

📢 Stay Connected: 

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook & YouTube
🛍️ Need merch that represents your mission? Visit Perch-Merch.com
👍 Like, subscribe, and share this episode to help spread awareness about local impact and youth empowerment  

Keywords: Junior Achievement, financial literacy, entrepreneurship, education, community involvement, youth programs, volunteer opportunities, career readiness, Lincoln Nebraska, Toni Rupe