Ep 52 Rachel Barth- Lincoln Airport

🎙️ Brand Lincoln Podcast | Rachel Barth – How Lincoln Airport Is Taking Off Through Strategy, Innovation, and Community Support

Sponsored by Perch Merch – Screen printing, embroidery, and custom promotional products. Visit Perch-Merch.com.

✈️ Episode Overview:

In Episode 52 of Brand Lincoln, we’re joined by Rachel Barth, Director of Strategic Marketing at Lincoln Airport (LNK), to talk about the powerful role this regional airport plays in Lincoln’s economy, community engagement, and future growth.

Rachel shares what it’s like managing strategic marketing and air service development in an industry hit hard by the pandemic—and how creative ideas like free outdoor movies helped keep the airport connected to the community even when flights were grounded. From renovation projects and passenger experience upgrades to the high-stakes competition with larger airports like Omaha, Rachel gives us an inside look at what it takes to put Lincoln back on the air travel map.

Whether you fly often or just want to see Lincoln grow, this episode proves our airport is more than just a terminal—it’s an engine of economic impact, connectivity, and hometown pride.

🎯 What You’ll Learn:

✔️ How Lincoln Airport navigated the pandemic and pilot shortages
 ✔️ What air service development really means—and why it’s so complex
✔️ Why LNK competes daily with airports like Omaha for airline attention
✔️ How community initiatives like outdoor movie nights strengthen local support
✔️ The truth about how airports impact local jobs and economic development
✔️ What’s next for terminal renovations, route expansion, and passenger experience
✔️ Why community support is critical to bringing back more direct flights

💥 Why This Episode Matters:

If you’ve ever wondered why it’s so hard to get direct flights out of Lincoln—or what you can actually do to help change that—this episode breaks it all down. Rachel shares the strategy, economics, and human side of aviation marketing, showing how small airports can make a big impact when the community gets behind them.

📢 Stay Connected:

📲 Follow Brand Lincoln — @BrandLincolnPodcast on Instagram, TikTok, Facebook & YouTube
🛍️ Visit our sponsor Perch-Merch.com for top-tier custom merch for your brand, team, or event
👍 Like, subscribe, and share this episode to help support local innovation

Keywords: Lincoln Airport, Rachel Barth, aviation marketing, strategic marketing, air service development, regional airport, airport renovations, community engagement, economic development, local travel, Nebraska aviation, airline strategy, pandemic recovery, airport competition, Lincoln Nebraska, Perch Merch, Brand Lincoln Podcast