The Duce Raymond Podcast

The Definitive Guide to Marketing Excellence | Expert Insights with Mark Evans

Duce Raymond Season 1 Episode 18

#marketing #marketingdigital #podcast  

In this episode of The Duce Raymond Podcast, Duce sits down with Mark Evans, Executive Director at The Sasha Group, to discuss the evolving landscape of content marketing. They explore how to create engaging content that resonates with audiences, the importance of understanding audience cohorts, and how to leverage trending topics for effective marketing strategies.

1:14 - Introduction of Mark Evans
2:26 - Mark’s Journey Into Marketing and Joining VaynerMedia
4:11 - The Evolution of Digital Marketing Strategies 
6:55 - The Evolution of Platforms and In-App Features
11:00 - Discussing Gary Vee’s New Book & Content Experimentation
14:37 - Overcoming Concerns About Content Shifts
16:56 - Insights from Gary’s Book
19:06 - Building a Personal Brand on LinkedIn
20:57 - Collaborating with Influencers
23:20 - The Power of Surprise and Delight
25:21 - Navigating Data in Marketing
28:55 - Success Story: The Alabama Sauce Video
32:39 - The Appeal of Unique Flavors
33:52 - Getting Started with Digital Content
37:55 - Nostalgia and Branding: Hulk Hogan
38:36 - Team Structure at The Sasha Group
41:23 - Producing Content Efficiently
44:50 - Leveraging Humorous Comments
48:28 - The Four D's Experience
49:37 - Navigating Personal Branding
53:26 - Contacting Mark and The Sasha Group
55:07 - Lightning Round
1:00:32 - Closing Remarks

Follow Mark Evans on Social: 
LinkedIn: https://www.linkedin.com/in/markevans13/

Follow The Sasha Group on Social:
Facebook: https://www.facebook.com/thesashagroup
Tik-Tok: https://www.tiktok.com/@thesashagroup
LinkedIn: https://www.linkedin.com/company/thesashagroup/
Instagram: https://www.instagram.com/thesashagroup/
X: https://x.com/TheSashaGroup
Website: https://thesashagroup.com/

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Tik-Tok: https://www.tiktok.com/@sweetbabyrayscatering   
Facebook: https://www.facebook.com/sweetbabyrayscatering   
Linkedin: https://www.linkedin.com/company/sweet-baby-ray's-catering/?viewAsMember=true    
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