The Duce Raymond Podcast
Welcome to "The Duce Raymond Podcast"!
Join Duce Raymond, Managing Partner and Director of Culinary for SBR Events Group, as he brings his passion for barbecue and hospitality to the airwaves. Duce, son of Chef Larry Raymond and nephew of Dave Raymond—the creators of Sweet Baby Ray’s Barbecue Sauce—was destined to become a leader in the culinary world. With a rich family heritage and an impressive career, Duce has perfected his craft and earned over 95 local, regional, and national awards for barbecue and catering.
In "The Duce Raymond Podcast," Duce dives deep into the art of barbecue, sharing his expert tips and techniques, but the conversation doesn't stop there. Each episode features insightful discussions on a variety of topics including marketing, social media, lifestyle, fitness, mindset, and business. Whether you're a food enthusiast, an aspiring entrepreneur, or simply looking for inspiration, this podcast is for you.
Duce's engaging and charismatic style, combined with his extensive knowledge and experience, makes for a podcast that is both educational and entertaining. With guests ranging from culinary experts to social media gurus and business leaders, "The Duce Raymond Podcast" provides valuable insights and practical advice for listeners from all walks of life.
Tune in to hear Duce and his guests share their stories, experiences, and tips for success. Whether online or in-person, Duce loves sharing his passion and helping others in the industry. He hopes to bring value to anyone seeking new ideas or insights and looks forward to sharing what he learns as he continues his journey in barbecue and hospitality.
Start mastering the art of barbecue and beyond with Duce Raymond on "The Duce Raymond Podcast"!
The Duce Raymond Podcast
How to Boost Your BBQ Business: Insights from Expert @Nickcooksbbq
#bbq #marketing #podcast
In this episode of The Duce Raymond Podcast, Duce sits down with barbecue expert Nick Parsons to explore the intricacies of targeted advertising and marketing in the barbecue industry. From understanding how to reach your ideal audience on platforms like Meta to testing the right budget for your ad campaigns, Nick shares invaluable insights that can help elevate your business. They also discuss the differences between selling products versus services online and tackle common frustrations with paid ads. Whether you’re a barbecue enthusiast or a business owner looking to improve your marketing strategies, this episode is packed with practical advice and expert tips!
1:33 - Introduction of Nick Parsons
2:10 - Nick's Journey into Marketing and Barbecue
7:10 - Challenges of Tracking Conversions in Digital Marketing
11:03 - Overcoming the Fear of Overposting
11:42 - The Benefits of Losing Subscribers
12:41 - Finding Your Ideal Client and Avatar Strategy
17:22 - Creating a Detailed Avatar for Your Business
20:40 - Honing in Your Marketing Strategy
21:45 - Professionalism in Content Creation
22:31 - Marketing a Service-Based Industry
30:21 - Authenticity in Content Creation
31:08 - The Importance of Scripting Your Content
32:49 - Leveraging Paid Media for Business Growth
39:12 - Common Mistakes in Paid Advertising
40:19: Targeting a Specific Audience
44:10: Testing Ads
48:32: Easier vs. Harder to Sell Online
52:29: Contacting Nick for Services
53:41: Nick’s Farm Business
54:29: Frustrations with Paid Ads
56:01: Lightning Round
1:03:31: Discussion on Family
1:04:19: Closing Remarks
Follow Nick Parsons on Social:
Facebook: https://www.facebook.com/nickcooksbbq
Instagram: https://www.instagram.com/nickcooksbbq/
Tik-Tok: https://www.tiktok.com/@nickcooksbbq
YouTube: https://www.youtube.com/channel/UCo4AENL7l7s-lbwXUZCVrpA
LinkedIn: https://www.linkedin.com/in/nick-parsons/
Follow Forgefire Creative:
Facebook: https://www.facebook.com/forgefirecreative
Instagram: https://www.instagram.com/forgefirecreative
YouTube: https://www.youtube.com/@forgefirecreative/videos
Tik-Tok: https://www.tiktok.com/@forgefirecreative?_t=8iZZ8Qz6Rr9&_r=1
LinkedIn: https://www.linkedin.com/company/forgefirecreative/
Follow Us on Social
Instagram: https://www.instagram.com/sweetbabyrayscatering/
Tik-Tok: https://www.tiktok.com/@sweetbabyrayscatering
Facebook: https://www.facebook.com/sweetbabyrayscatering
Linkedin: https://www.linkedin.com/company/sweet-baby-ray's-catering/?viewAsMember=true
Website: https://www.sweetbabyraysbbq.com/