The Duce Raymond Podcast

From YouTube Star to BBQ Icon: How @samthecookingguy Built His Culinary Empire

Duce Raymond Season 1 Episode 29

#bbq #podcast #cooking

Join Duce Raymond and Sam the Cooking Guy as they dive into an engaging conversation packed with culinary insights and stories. Sam shares the transformative power of condiments, revealing how simple additions can elevate dishes with international flavors. Duce reflects on the incredible legacy of Sweet Baby Ray's, from its humble beginnings to becoming a $2.2 billion barbecue empire. They discuss the art of creating a cookbook, offering advice for aspiring authors while exploring the enduring value of cookbooks in the digital age. Sam also highlights his latest cookbook, Smoking Barbecue, and the success of his merchandise line. Don’t miss Sam’s tips, anecdotes, and where to find his mouthwatering recipes, including his famous garlic shrimp!

0:00 - The Birth of 'Sam the Cooking Guy'
9:06 - Creating The Sam Livecast
11:15 - Making Content Full-Time
16:02 - Handling Negative Comments
18:00 - Sam's YouTube Content Strategy
20:32 - Collaborating with  @bbqcentralshow and  @CaliBBQMedia  
25:35 - The Challenges of the Restaurant Industry
32:22 - The Big Mac Taco and Viral Food Recipes  
34:50 - Sam's Global Food Adventures
37:23 - Best Food Sam Tried in Hawaii
40:21 - What’s Next for Sam
42:18 - Words of Inspiration for Creators
46:12 - The Power of Condiments
48:23 - Sweet Baby Ray's Legacy 
52:13: Writing a Cookbook: Advice & Insights
57:51: Closing Thoughts & Where to Find Sam

Follow Sam The Cooking Guy on Social: 
Instagram: https://www.instagram.com/thecookingguy/
Facebook: https://www.facebook.com/samthecookingguy/
X: https://x.com/thecookingguy
Tik-Tok: https://www.tiktok.com/@samthecookingguy 
YouTube: https://www.youtube.com/samthecookingguy 
Website: https://www.thecookingguy.com/

Check out Sam's books here: 
Sam the Cooking Guy: Just a Bunch of Recipes: https://shorturl.at/chc79
Sam the Cooking Guy: Awesome Recipes & Kitchen Shortcuts: https://shorturl.at/QkAUH 
Sam the Cooking Guy: Recipes with Intentional Leftovers: https://shorturl.at/uaW7b 
Sam the Cooking Guy and the Holy Grill: Easy & Delicious Recipes for Outdoor Grilling & Smoking: https://shorturl.at/FiS1b
Sam the Cooking Guy: Just Grill This!: https://shorturl.at/U48nc
Sam the Cooking Guy: Between the Buns: Burgers, Sandwiches, Tacos, Burritos, Hot Dogs & More: https://tinyurl.com/ytbv4js8

Follow Us on Social
Instagram: https://www.instagram.com/sweetbabyrayscatering/  
Tik-Tok: https://www.tiktok.com/@sweetbabyrayscatering  
Facebook: https://www.facebook.com/sweetbabyrayscatering  
Linkedin: https://www.linkedin.com/company/sweet-baby-ray's-catering/?viewAsMember=true    
Website: https://www.sweetbabyraysbbq.com/