The Duce Raymond Podcast
Welcome to "The Duce Raymond Podcast"!
Join Duce Raymond, Managing Partner and Director of Culinary for SBR Events Group, as he brings his passion for barbecue and hospitality to the airwaves. Duce, son of Chef Larry Raymond and nephew of Dave Raymond—the creators of Sweet Baby Ray’s Barbecue Sauce—was destined to become a leader in the culinary world. With a rich family heritage and an impressive career, Duce has perfected his craft and earned over 95 local, regional, and national awards for barbecue and catering.
In "The Duce Raymond Podcast," Duce dives deep into the art of barbecue, sharing his expert tips and techniques, but the conversation doesn't stop there. Each episode features insightful discussions on a variety of topics including marketing, social media, lifestyle, fitness, mindset, and business. Whether you're a food enthusiast, an aspiring entrepreneur, or simply looking for inspiration, this podcast is for you.
Duce's engaging and charismatic style, combined with his extensive knowledge and experience, makes for a podcast that is both educational and entertaining. With guests ranging from culinary experts to social media gurus and business leaders, "The Duce Raymond Podcast" provides valuable insights and practical advice for listeners from all walks of life.
Tune in to hear Duce and his guests share their stories, experiences, and tips for success. Whether online or in-person, Duce loves sharing his passion and helping others in the industry. He hopes to bring value to anyone seeking new ideas or insights and looks forward to sharing what he learns as he continues his journey in barbecue and hospitality.
Start mastering the art of barbecue and beyond with Duce Raymond on "The Duce Raymond Podcast"!
The Duce Raymond Podcast
Why ‘Be the Show’ Is the Future of Content & More with @CaliBBQMedia 's Shawn Walchef
#podcast #socialmedia #bbq
In this episode of The Duce Raymond Podcast, Duce sits down with Shawn Walchef, founder of Cali BBQ Media, to dive deep into the power of digital storytelling for restaurant owners. They discuss why every operator should attend industry events like Catersource and the National Restaurant Association (NRA) Show, how Cali BBQ achieved $52M in catering sales, and why content creation—not ads—is the secret to building trust and driving revenue. Shawn shares how to turn your brand into a show, book high-profile podcast guests, and embrace a “YouTube First” strategy in 2025. You’ll also hear the evolution of the Sweet Baby Ray’s origin story and learn why repeating content is actually a creator superpower. Whether you're in food service, hospitality, or content creation, this episode is packed with actionable insights for restaurant marketing, brand building, and media strategy. If you're serious about growing your business with video, podcasts, and digital media—this one’s for you.
00:00 – Why Attend Catersource as a Restaurateur
04:22 – Create Content at Industry Events: Here’s Why
08:21 – Be the Show, Not the Commercial
11:28 – Why Your Social Media Isn’t Selling Yet
15:51 – Repeating Content Is a Creator Superpower
21:16 – Every Business Needs an Origin Story
25:18 – How Shawn Books Big Podcast Guests
29:23 – Building ‘Radio Row’ at NRA Show
32:30 – 2025 Creator Tip: Go YouTube First
37:31 – You Have the Tools—Start Creating Now
Follow Shawn Walchef on Social:
Instagram: https://www.instagram.com/calibbqmedia/
Facebook: https://www.facebook.com/calibbqmedia
X: https://x.com/calibbqmedia
TikTok: https://www.tiktok.com/@shawnpwalchef
YouTube: https://www.youtube.com/@CaliBBQMedia/featured
Website: https://content.calibbq.media/
Follow Us on Social
Instagram: https://www.instagram.com/sweetbabyrayscatering/
TikTok: https://www.tiktok.com/@sweetbabyrayscatering
Facebook: https://www.facebook.com/sweetbabyrayscatering
Linkedin: https://www.linkedin.com/company/sweet-baby-ray's-catering/?viewAsMember=true
Website: https://www.sweetbabyraysbbq.com/