The Duce Raymond Podcast

How Backyard Grilling Became a Full-Time BBQ Career with @GrillinWithDad 's Maciej Zurawski

Duce Raymond Season 2 Episode 15

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0:00 | 51:25

#grilling #bbq #podcast 

In this episode of The Duce Raymond Podcast, Duce sits down with Maciej Zurawski of Grillin With Dad to talk about what it really takes to turn backyard barbecue into a full-time content business. Maciej breaks down how he and his wife built Grillin With Dad together, why her marketing background was key to scaling the brand, and what it’s like working side-by-side as spouses while running a family-based business from home. They dive into creator growth strategies, including lifestyle content beyond BBQ, landing brand deals like The Farmer’s Dog, getting recognized in real life, and building authentic connections with an audience. Maciej also shares smart business insights on why Grillin With Dad operates two separate websites, how recipe SEO and ad monetization work, the importance of owning your audience through websites and email lists, and why creators need multiple income streams instead of relying solely on social media algorithms. The conversation wraps with food, family, and fire as they talk ribs, backyard cooking, and what’s next for Grillin With Dad—making this a must-watch episode for BBQ fans, food creators, and anyone looking to grow a sustainable digital brand.

00:00 – Backyard BBQ Meets Content Creation
04:04 – From Poland to the Pit
07:05 – From Finance to Full-Time BBQ Creator
09:53 – Social Media Changed BBQ Forever
12:19 – How to Grow as a BBQ Content Creator
14:36 – Shorts vs Long-Form BBQ Content
18:56 – Learning to Edit BBQ Videos From Scratch
20:44 – Turning BBQ Rubs Into a Real Business
24:43 – Cooking for the Backyard, Not the Showroom
26:14 – The Power of the BBQ Community
29:40 – What’s Next for Grillin With Dad
31:21 – Brand Deals That Actually Work
37:39 – Building a Business With Your Spouse
41:26 – When Your Dog Gets a Brand Deal
44:45 – Getting Recognized in Real Life
46:22 – Why Grillin With Dad Runs Two Websites
54:25 – What’s Next at the Grill

Follow Maciej Zurawski on Social: 
Instagram: https://www.instagram.com/grillin_with_dad/
Facebook: https://www.facebook.com/grillinwithdad
X: https://x.com/DadGrillin
TikTok: https://www.tiktok.com/@grillinwithdad
YouTube: https://www.youtube.com/@GrillinWithDad
Recipe Website: https://grillinwithdad.com/
Shopify Website: https://shopgwd.com/

Follow Us on Social
Instagram: https://www.instagram.com/sweetbabyrayscatering/   
TikTok: https://www.tiktok.com/@sweetbabyrayscatering   
Facebook: https://www.facebook.com/sweetbabyrayscatering    
Linkedin: https://www.linkedin.com/company/sweet-baby-ray's-catering/?viewAsMember=true     
Website: https://www.sweetbabyraysbbq.com/