Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
How to Book More New Customers in 2026
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What does it really take to keep a med spa fully booked while building a system that actually works? Mike Lemieux, founder of MedSpa Media, breaks down the client acquisition strategies that turn sporadic leads into predictable bookings. You’ll hear why relying on word-of-mouth and referrals isn’t enough, how paid ads on Meta and Google can fill your pipeline fast, and the “speed-to-lead” mistakes that cost med spas thousands in lost clients.
Mike dives into how automation and AI-powered follow-ups respond instantly to inquiries, nurture leads over time, and even re-engage past prospects all without giving clinical advice. He also explains why human appointment setters are still critical to handle complex bookings, calls, and clients who prefer a personal touch.
If you want practical, plug-and-play ways to capture more clients, respond faster, and scale your med spa without burning out your front desk team, this episode is your roadmap.
Resources + Links
Learn how to DOUBLE your Instagram Story views.
Work with Mike - Learn more about social media marketing and ads for your MedSpa.
Check out SkinFix Studios in Scottsdale
Follow
Mike: @mikelemieux
MedSpa Media: @medspa_media
Callie Valocchi: @aestheticsbycallie
SkinFix Studios: @skinfixstudios