Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Episodes
52 episodes
Building a Practice Around Prevention, Not Prescriptions With Brittany Bunjovac
Long before she became a nurse practitioner, Brittany Bunjovac was the kid leading a protest for healthier school lunches. That same passion for understanding the connection between nutrition, wellness, and long-term health e...
The Injector Who Puts Skin Health Before Everything Else with Megan Mallory
She turned a front-row seat to plastic surgery into a thriving injecting career, and now she is one of the most education-driven aesthetic providers in Southern Arizona.Megan Mallory started in aesthetics in 2013 as an aestheticia...
How to Create a Winning Culture for Your Customers with Jordan Stansbury
She started injecting in the middle of a pandemic out of a single rented room, and four years later she was running a five room storefront with a full team and a name everyone in Clark County knows.Jordan Stansbury launched her pr...
The Part-Time Aesthetician Who Bet on Herself and Won with Molly Farabee
She found a med spa for sale on a Facebook post, toured it with her husband, and made the decision before they got home.There was no lengthy deliberation. No waiting for the stars to align. Molly Farrabee saw the opportunity, said...
From Side Hustle to a Two-Location Medspa with Katrina Flowers-Piercy
Katrina Flowers-Pierie spent years as a Physician Assistant in emergency services and trauma surgery before she ever picked up a syringe for aesthetics. The 24-hour call shifts, the adrenaline, the high-stakes environment — she loved all of it....
The Mobile Med Spa That Comes to You with Michelle Chapman
What if your med spa had no address, no lease, and no waiting room, and was still fully booked?Michelle Chapman is a nurse practitioner who threw out the traditional med spa playbook entirely. Instead of four walls and a reception desk, ...
The Retail Sales Strategies that Drive Repeat Business with Sarah Mourer
If your retail sales feel awkward, forced, or inconsistent, it is not a you problem. It is a strategy problem.Sarah Mourer has spent her career inside some of the most successful med spas in the country and she knows exactly what separat...
Regenerative Medicine and the Next Era of Aesthetics with Dr. Steven Sorr
Dr. Steven Sorr is not your average aesthetics provider. A former Le Cordon Bleu trained chef turned functional medicine doctor, he brings a perspective on patient care that connects what you eat, how you sleep, and how stressed you are directl...
How to Turn your Hydrafacial Customers into Repeat Guests with Nicole Shaver
Hydrafacial is one of the most recognized treatment names in aesthetics, but are practices actually getting the most out of the device? Nicole Shaver, Senior Sales Director for Florida, Puerto Rico, and the Caribbean, has spent over eight years...
Exploring the Future of Aesthetic Medicine with Morgan Renfro
If you've ever wondered what separates a truly great injector from everyone else, this episode is your answer. Morgan Renfro, founder of Anatomy of Aesthetics in Arizona, brings fifteen years of nursing experience, a laser focus on injectables,...
Scaling with Integrity: Building a Trusted Med Spa in a Small Town with Aymee Wilson
What happens when a hospice nurse trades end-of-life care for aesthetics, and builds a 13-person med spa on nothing but trust, honesty, and genuine community connection? Aymee Wilson, RN, owner of Wilson Aesthetics in Prescott, Arizona, joins u...
The Juggle Is Real: Balancing Patients, Business, and Parenthood With Danielle LeBlanc
What happens when you are trying to build a business, grow a career, and raise a family all at the same time?Danielle LeBlanc shares how she went from a full time CRNA to building her own aesthetics business from the ground up....
Building an Aesthetics Business From the Ground Up with Demi and Ila Reed
What happens when burnout pushes you to bet on yourself?After years working in the NICU, Demi and Ila, a mother daughter duo, experienced burnout and began exploring a new path in aesthetics. What started as a potential partner...
Growing a Brand, a Team, and a Family with Heather Ames
What does it really take to build a beauty business from the ground up while raising a family?Heather Ames started her journey as an aesthetician at 18 and launched her first business at just 20, eventually growing it into Beau...
The Reality of Running a Solo Aesthetic Practice with Amanda Hartline
In this episode of Behind the Needle, we sit down with aesthetician and entrepreneur Amanda Hartline to talk about building a thriving solo practice in a small-town market, the realities of growing a business from scra...
From Unknown to Unforgettable: Building a 5 Star Med Spa from Scratch with Ashleigh Strother
In this episode of Behind the Needle, we sit down with Ashleigh Strother, founder of LCV Beauty, to talk about building a successful aesthetic practice and finding your path in the industry.Ashleigh share...
Building a Practice That Feels Personal with Ingrid Marayag
In this episode of Behind the Needle, I sit down with Ingrid Marayag, founder of Grace Skin Aesthetics in Monterey, California, to talk about building a purpose-driven practice rooted in trust, intention, and the belie...
Blending Traditional Patient Care with Wellness and Aesthetics with Betsey Neddermeyer
In this episode of Behind the Needle, I sit down with Betsey Neddermeyer, founder of True Body Medical Spa, to talk about what it really looks like to leave traditional medicine and build something more aligned, more i...
How to Book More New Customers in 2026
What does it really take to keep a med spa fully booked while building a system that actually works? Mike Lemieux, founder of MedSpa Media, breaks down the client acquisition strategies that turn sporadic leads into predictable bookings. You’ll...
Beauty Betrayal Lists, Treatment Risks, & Ethical Training with Annie Bruno of Skin Charm
What does it really take to build a beloved aesthetics brand that grows on word-of-mouth and still books new clients on demand? Skin Charm founder and lead injector, Annie Bruno, shares how she pivoted during lockdown, scaled with integrity,...
Content Strategies That Fill Your Calendar with Lindsay Miller of Bae Socials
Ready for social strategies that fill your calendar? In this episode, I sit down with Lindsay Miller, founder of Bae Socials, to unpack what actually drives growth for med spas, derms, and beauty/wellness brands on social media (without burn...
The Secret to Sustainable Success in Aesthetics with Mandy Bazemore
In this episode of Behind the Needle, we sit down with Mandy Bazemore, a powerhouse in the medical aesthetics industry, to talk about leadership, authenticity, and the heart behind the business of beauty....
The AI Ecosystem That’s Changing the Med Spa Industry with Heather Terveen
In this special crossover episode of Behind the Needle, we sit down with Heather Terveen, marketing strategist, host of the Med Spa CEO podcast, and founder of the Med Spa Advantage program. We discuss how artificial i...
Leading with Vision, Compassion, and Creative Fire with Rechelle Trejo
In this episode of Behind the Needle, we sit down with the remarkable Rechelle Trejo, nurse practitioner, founder of Auri Aesthetics, and what can only be described as the "LeBron James of Medical Aesthetics." From her...