Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
Scaling with Integrity: Building a Trusted Med Spa in a Small Town with Aymee Wilson
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What happens when a hospice nurse trades end-of-life care for aesthetics, and builds a 13-person med spa on nothing but trust, honesty, and genuine community connection? Aymee Wilson, RN, owner of Wilson Aesthetics in Prescott, Arizona, joins us for one of the most grounded, real conversations we've had on the show about what it actually takes to grow a practice with your values intact.
In this episode:
- How hospice nursing shaped Amyee's approach to patient communication and empathy
- The art of saying "no" in consultations and why it builds trust
- Scaling from solo practice to a 13-person team over 10 years
- Building systems: KPI tracking, rebooking rates, and full-cycle patient experience
- Small-town growth strategies: word-of-mouth, social media, and community
- Introducing Wilson Wellness: functional medicine meets aesthetics
Resources + Links
Work with Mike - Learn more about social media marketing and ads for your MedSpa.
Book with Wilson Aesthetics
Follow
Mike: @mikelemieux
MedSpa Media: @medspa_media
Wilson Aesthetics: @wilsonaestheticsaz
Aymee Wilson: @azbeautynurse