Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
Anatomy, Empathy, and the Art of Slowing Down with Adriana Medeiros
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Most injectors learn anatomy from a textbook. Adriana Medeiros learned it from a cadaver lab, and she will tell you there is no comparison.
In this episode of Behind the Needle, Adriana Medeiros walks through her path from med-surge and pediatric dialysis to aesthetics, what it took to open her own practice after NP school, and why she believes aesthetic medicine demands the same level of rigor as any other clinical specialty. She also opens up about cadaver lab training and the anatomical realities that textbooks simply cannot prepare you for.
This episode is for every injector who got into aesthetics because they genuinely care about patients and every practice owner trying to build something that lasts.
In this episode:
- How a career spanning med-surge, acute care, and pediatric dialysis shaped her approach to aesthetics
- The "unreasonable hospitality" philosophy behind her practice and what it looks like in action
- The follow-up facial program that grew her business
- Why she invested in cadaver lab training and what studying real human anatomy revealed that no course could replicate
- The argument she makes for treating aesthetics with the same seriousness as any other branch of medicine
- What she hopes her children take away from watching her build something from nothing
Resources + Links
Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/
Book with Lux Lab Aesthetics: https://luxlabaesthetics.com/
Follow
Mike LeMieux: https://www.instagram.com/mikelemieux/
MedSpa Media: https://www.instagram.com/medspa_media/
Lux Lab Aesthetics: https://www.instagram.com/luxlabaesthetics