Behind the Needle
Mike LeMieux is the founder of MedSpa Media - a social media marketing company that works strictly with MedSpas. Mike has been in the social media marketing space since 2012 and is widely regarded as a top thought leader for his strategies and execution for his Clients, increasing their sales 2-3x. When he's not working, Mike spends every moment he can with his wife and daughter, he loves traveling and experiencing new places. He is passionate about lifting the burden that social media creates for his Clients and loves sharing his knowledge and proven strategies with others.
Behind the Needle
The Financial Truth Behind a Thriving Med Spa with Jaci North
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Most med spa owners know how to build a beautiful client experience. Far fewer know what their numbers are actually telling them.
Jaci North is a CPA and fractional CFO who works inside multiple med spas at once, and she has seen the same pattern repeat itself: talented, driven owners who are quietly terrified of their own financials. In this episode of Behind the Needle, Jaci breaks down why that fear is costing practices real money, and what it looks like to replace avoidance with a financial system that actually works for growth.
If you have ever closed your bookkeeping software before the numbers could stress you out, this episode is for you.
In this episode:
- What a fractional CFO actually does and why it is changing how small med spas access financial expertise
- How to understand gross profit, operational profit, and what the "job" of profit really is inside your business
- Why financial mindset matters as much as financial literacy, and how to stop avoiding your own data
- The levers med spa owners can pull to improve margins without burning out their teams
- Why Jaci treats marketing as an investment and what trackable ROI actually looks like
Resources + Links
Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/
North & Ivy: https://northandivy.com/
Grounding Point Assessment: https://northandivy.com/grounding-assessment
Follow
Mike LeMieux: https://www.instagram.com/mikelemieux/
MedSpa Media: https://www.instagram.com/medspa_media/
Jaci North: https://www.instagram.com/jacinorth/