The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
Unlocking the Future of Nutrition Tech: Craig Gilliam on Scaling Clinics & Revolutionizing Client Care
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In this episode of The Tech Panel, we’re joined by Craig Gilliam, Co-Founder and Director of Umami, a leading HealthTech startup that's reimagining the future of nutrition planning for clinicians and clients alike.
Discover how Umami is transforming nutrition outcomes with a platform that offers intuitive tools, personalized client portals, and nutritionist-designed recipes tailored to all dietary preferences. Craig explains how Umami helps clinicians streamline their workflow, freeing up time to focus on client care while scaling their clinics efficiently. With features like a custom Recipe Creator, pre-made recipe collections, and seamless client links, Umami ensures both clinicians and clients enjoy a smooth, user-friendly experience.
In addition to discussing the platform, Craig also shares the challenges of launching a HealthTech startup, offering valuable lessons for entrepreneurs looking to enter the fast-evolving digital healthcare space.
If you're interested in HealthTech innovations, nutrition technology, or tips for building a successful tech startup, this episode of The Tech Panel is a must-watch!
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
