The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
Marketing CEO: Get 9-Figure Clients Without Breaking
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Neil Ateem, founder of Multiplier Agency, joins The Business Game to break down what really happens when an agency starts scaling and the founder becomes the bottleneck.
After generating more than $300 million in client revenue, Neil shares the real mechanics behind crossing into 7 figures, building a delivery team, handling the pressure of fixed costs versus variable income, and learning that more clients does not always create a better business.
This episode is not about surface-level marketing talk. It is about the real founder decisions that shape whether an agency becomes scalable or stays fragile.
In this conversation, we cover:
- The journey from freelance-style delivery to a real agency model
- What changes when you move from sub-$1M to 7 figures
- The first hires that made scale possible
- Why perfectionism keeps founders stuck too long
- What nearly broke Neil during growth
- The decision that changed the business model
- Why recurring revenue and subscriptions matter so much
- The mistake founders make when they chase short-term projects
- What it really means to become a CEO instead of the doer
- The cheat code for agency owners stuck two years behind the next level
If you are building an agency, scaling a service business, or trying to step out of founder overload and into true operational growth, this episode will give you a practical look at what actually breaks, and what actually works, when agencies scale.
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
