The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
LEVEL FIVE: The SEO Strategy Behind a $20M Business
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LEVEL FIVE: ORGANISER
$20M to $50M
On today’s episode of The Business Game, we’re sitting down with Tim Vipond, Co-Founder and CEO of Corporate Finance Institute, a global education platform training finance professionals in over 200 countries.
After building a $20M+ business off the back of SEO and digital distribution, Tim shares how he turned content into a global growth engine, and why scaling an education company is far more complex than it looks from the outside.
If you’re trying to scale your business, expand globally, integrate AI, or build something that doesn’t rely on you day-to-day, this episode is for you.
Let’s dive in,
with Tim Vipond:
• how SEO became the growth engine behind a global business
• why certifications outperform traditional online courses
• what actually breaks when you scale into 200+ countries
• the real challenge of pricing a product globally
• how AI is changing both the way they operate, and what they sell
• the leadership shift from operator to CEO at $30M+
• what founders get wrong about scaling digital education
• how to think about distribution before product
• the hidden complexity behind ‘simple’ online businesses
• what could stall the next phase of growth – and how to avoid it
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
