The Business Game
The Business Game
The Business Game is not another highlight reel of overnight success. It is a structured, honest breakdown of what it really takes to build, scale, and sustain a business at every level.
We built The Business Game around a simple truth: business changes as revenue changes. The problems at $500K are not the problems at $5M. The mindset at $5M is not the mindset at $50M. That is why every conversation is grounded in our 10-Level framework, from Level 1 Startup and Survival through to Level 10 Legacy and Exit.
If you are:
• Trying to get your first consistent revenue
• Building your first real team
• Breaking through the messy middle
• Scaling toward eight or nine figures
• Or preparing for exit
There is an episode that meets you where you are.
Hosted by Steve Plummer and Kalena Stano, who speak to founders operating at every stage of the game. No gatekeeping. No hype. No recycled advice. Just real numbers, real mistakes, real strategy, and real decisions that moved the needle.
Each week, we publish two episodes every Monday and Thursday at 6pm AEST, featuring global founders, operators, and investors who break down what actually works at their level and what does not.
The Business Game exists to give you clarity. To help you identify your current level. To show you the moves required to reach the next one.
Because scaling is not random. It is a game. And every level has different rules.
Find your level. Play it properly. Then level up.
Watch video episodes on YouTube and explore more at thebusinessgamegroup.com
The Business Game
LEVEL ONE: AI Growth Expert on the AI Trick That Saves Me Hours Every Week
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
LEVEL TWO: $1M to $5M
FIRST TEAMS, FIRST SYSTEMS STAGE
On today’s episode of The Business Game, we’re sitting down with Robyn Anderson, Founder of JAM AI and creator of Club JAM. One of the fastest-growing AI communities helping small business owners actually understand and implement AI into their day-to-day operations.
After building 17 different AI courses around tools that quickly became obsolete, Robyn realized the real opportunity wasn’t selling information… it was building a community that could evolve alongside the speed of AI itself.
Now, with hundreds of members inside Club JAM, Robyn helps entrepreneurs use tools like Claude, ChatGPT, NotebookLM and AI agents to save time, streamline operations, and scale smarter, even while balancing motherhood, consulting, speaking gigs, and building the business mostly between 4:30AM and school drop-off.
If you’re trying to understand AI without getting overwhelmed, build smarter systems, create leverage in your business, or simply keep up with how fast technology is changing... this episode is for you!
Let’s dive in,
with Robyn Anderson:
• why she almost gave up trying to keep up with AI
• the biggest mistake she made building 17 AI courses too early
• why Claude is becoming the go-to AI tool for business owners
• how she creates custom AI-generated podcasts for herself every day
• the simple prompt every business owner should try immediately
• how AI can help build systems, SOPs, marketing, and operations
• why community became more valuable than selling courses
• the truth about AI “slop” and fake AI content online
• why personal brands should stop relying on AI avatars
• how she built a growing AI business while raising two kids
• the hidden challenge of hiring people into AI-powered businesses
• how she uses AI to save massive amounts of time every single day
• the emotional AI interview process that made members laugh and cry
• why speaking for free became the growth engine for her business
• how to start using AI without feeling overwhelmed
The Business Game is proud to partner with HighLevel, the all-in-one CRM and marketing platform built for growing businesses High Level’s software will drive your customer retention and your profits through the stratosphere - so click here for your 14-day free trial:
https://www.gohighlevel.com/?fp_ref=ribu88
This episode contains affiliate advertising. The Business Game Group is a GoHighLevel affiliate. If you sign up through the link in the show notes, we may earn a commission at no additional cost to you.
Thank you for listening to The Business Game, where real founders break down the real levels of business.
Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.
If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.
For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.
Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com
It's time to Level Up!
We’ll see you at the next level.
