From a purpose-driven menu revamp to a subscription platform, Smoothie King CMO Rebecca Miller is taking the classic restaurant chain back to its wellness roots. Miller joined QSR editors Danny Klein and Ben Coley for a wide-ranging chat on the message behind the brand, and why this 1,300-unit icon shows no signs of slowing down.
From a purpose-driven menu revamp to a subscription platform, Smoothie King CMO Rebecca Miller is taking the classic restaurant chain back to its wellness roots. Miller joined QSR editors Danny Klein and Ben Coley for a wide-ranging chat on the message behind the brand, and why this 1,300-unit icon shows no signs of slowing down.