QSR Uncut

Smoothie King CMO Rebecca Miller on Redefining an Iconic Brand

April 27, 2022 QSR magazine Season 1 Episode 27
QSR Uncut
Smoothie King CMO Rebecca Miller on Redefining an Iconic Brand
Show Notes

From a purpose-driven menu revamp to a subscription platform, Smoothie King CMO Rebecca Miller is taking the classic restaurant chain back to its wellness roots. Miller joined QSR editors Danny Klein and Ben Coley for a wide-ranging chat on the message behind the brand, and why this 1,300-unit icon shows no signs of slowing down.