QSR Uncut

[NextGen] Huckleberry CEO Greg Graber and The Magic of Differentiation

February 09, 2023 QSR magazine Season 1 Episode 67
QSR Uncut
[NextGen] Huckleberry CEO Greg Graber and The Magic of Differentiation
Show Notes

There's nothing quite like Huckleberry’s in today's breakfast and lunch game. The NextGen Casual's “Southern Cookin’ With a California Twist" has earned a fervent following. Now, it's time to take the surging franchise to 100 locations and beyond. CEO Greg Graber joins QSR editors Danny Klein and Ben Coley to recap the journey thus far, why Huckleberry’s unique nature is resonating with guests, and why the best is still to come.