QSR Uncut

Where is the Restaurant Consumer Really Going?

May 04, 2023 QSR magazine Season 1 Episode 81
QSR Uncut
Where is the Restaurant Consumer Really Going?
Show Notes

Rachel Buss, director of client services at Curion, takes us inside the mind of today’s restaurant guest. What are the trends to watch? How can you tell if a product launch will hit it big? Buss, an experienced end-to-end qualitative and quantitative consumer researcher, covers all of it, and shares best practices to truly gauge the pulse of the foodservice consumer.