The COVID-19 pandemic has hit different parts of the country and different foodservice categories in different ways. Of course, the full-service industry has suffered far more than counter-service concepts, and urban centers like New York City have been more negatively impacted than suburbs and cities that rely on driving traffic.
Chris Blanchard is president and cofounder of Chicas Tacos, an emerging fast-casual taco concept based in Los Angeles. In the last 6 months, he and his team have adapted their service style and blueprints for the future to accommodate the ways in which the pandemic has changed L.A. dining—all the way up to developing their own text-to-pay technology platform. He joins the podcast to talk about that platform and what it means for the brand's service style, how important the patio has been to success, and why keeping up his optimism has helped him manage through the crisis.
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