Big believer in Product Led Growth?  In charge of implementing PLG at your company?  Well you are most likely going to encounter some stiff resistance.  Not everyone drinks the PLG juice and you may have some internal stakeholder...

Something has been bothering me recentlyNew AI startups using old marketing & sales playbooks Skipping straight to the enterpriseCold calling and cold e-mailsAI spamTop down salesMindless pres...

Most people think promotions are all about performance—but like it or not, perception plays a role too. In this video, I dive into the surprising impact your outfit can have on your career growth as a B2B tech marketer. Does what you wear reall...

Learn how to use control groups to measure the effectiveness of your marketing efforts with precision. In this video, I’ll share practical examples from my time at Slack, Zendesk, and Salesforce, showing how control groups can help you evaluate...

Every SaaS and AI founder is forced with this question early on ... should you skip the SMB segment and go straight to the enterprise?  I dive into the pros and cons here and lay my case for what I think is the clear answer.=======...